Guerilla Marketing des 21. Jahrhunderts: Clever werben mit jedem Budget
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | Undetermined |
Veröffentlicht: |
Frankfurt am Main
Campus Verlag GmbH
2011
|
Ausgabe: | 2. Aufl. |
Schlagworte: | |
Online-Zugang: | BHS01 FHO01 FHR01 FWS01 FWS02 Volltext |
Beschreibung: | PublicationDate: 20110808 |
Beschreibung: | Online-Ressource (436 S.) |
ISBN: | 9783593411699 |
Internformat
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Datensatz im Suchindex
DE-BY-FWS_katkey | 424492 |
---|---|
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any_adam_object | |
author | Levinson, Jay Conrad 1933-2013 |
author_GND | (DE-588)12248200X |
author_facet | Levinson, Jay Conrad 1933-2013 |
author_role | aut |
author_sort | Levinson, Jay Conrad 1933-2013 |
author_variant | j c l jc jcl |
building | Verbundindex |
bvnumber | BV039856588 |
collection | ZDB-73-CVB |
ctrlnum | (OCoLC)740974734 (DE-599)BVBBV039856588 |
dewey-full | 650 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 650 - Management and auxiliary services |
dewey-raw | 650 |
dewey-search | 650 |
dewey-sort | 3650 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 2. Aufl. |
format | Electronic eBook |
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illustrated | Not Illustrated |
indexdate | 2024-08-01T11:45:57Z |
institution | BVB |
isbn | 9783593411699 |
language | Undetermined |
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publishDate | 2011 |
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publisher | Campus Verlag GmbH |
record_format | marc |
spellingShingle | Levinson, Jay Conrad 1933-2013 Guerilla Marketing des 21. Jahrhunderts Clever werben mit jedem Budget Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Angriffsstrategie (DE-588)4391587-5 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Guerilla Marketing (DE-588)7614005-2 gnd |
subject_GND | (DE-588)4031031-0 (DE-588)4391587-5 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)7614005-2 |
title | Guerilla Marketing des 21. Jahrhunderts Clever werben mit jedem Budget |
title_alt | Guerilla Marketing. Easy and Inexpensive Strategies for Making Big Profits fr... |
title_auth | Guerilla Marketing des 21. Jahrhunderts Clever werben mit jedem Budget |
title_exact_search | Guerilla Marketing des 21. Jahrhunderts Clever werben mit jedem Budget |
title_full | Guerilla Marketing des 21. Jahrhunderts Clever werben mit jedem Budget |
title_fullStr | Guerilla Marketing des 21. Jahrhunderts Clever werben mit jedem Budget |
title_full_unstemmed | Guerilla Marketing des 21. Jahrhunderts Clever werben mit jedem Budget |
title_short | Guerilla Marketing des 21. Jahrhunderts |
title_sort | guerilla marketing des 21 jahrhunderts clever werben mit jedem budget |
title_sub | Clever werben mit jedem Budget |
topic | Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Angriffsstrategie (DE-588)4391587-5 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Guerilla Marketing (DE-588)7614005-2 gnd |
topic_facet | Klein- und Mittelbetrieb Angriffsstrategie Strategisches Management Marketing Guerilla Marketing |
url | http://www.content-select.com/index.php?id=bib_view&ean=9783593411699 |
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