Leading the narrative: the case for strategic communication
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Annapolis, Md.
Naval Inst. Press
2011
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| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century |
| Beschreibung: | X, 126 S. Ill. 24 cm |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV039849420 | ||
| 003 | DE-604 | ||
| 005 | 20120927 | ||
| 007 | t | ||
| 008 | 120130s2011 a||| |||| 00||| eng d | ||
| 020 | |z 9781612510477 |c hardcover : alk. paper |9 978-1-61251-047-7 | ||
| 020 | |z 1612510477 |c hardcover : alk. paper |9 1-61251-047-7 | ||
| 035 | |a (OCoLC)724704425 | ||
| 035 | |a (DE-599)BVBBV039849420 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 082 | 0 | |a 355.3/420973 |2 23 | |
| 100 | 1 | |a Eder, Mari K. |e Verfasser |0 (DE-588)1025434455 |4 aut | |
| 245 | 1 | 0 | |a Leading the narrative |b the case for strategic communication |c Mari K. Eder |
| 264 | 1 | |a Annapolis, Md. |b Naval Inst. Press |c 2011 | |
| 300 | |a X, 126 S. |b Ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century | ||
| 650 | 4 | |a Armed forces and mass media / United States | |
| 650 | 4 | |a Communication policy / United States | |
| 650 | 0 | 7 | |a Regierung |0 (DE-588)4049012-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Militär |0 (DE-588)4039305-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 651 | 4 | |a United States / Armed Forces / Public relations | |
| 651 | 4 | |a USA | |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 0 | 1 | |a Militär |0 (DE-588)4039305-7 |D s |
| 689 | 0 | 2 | |a Regierung |0 (DE-588)4049012-9 |D s |
| 689 | 0 | 3 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 4 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |D s |
| 689 | 0 | 5 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024709188 | ||
Datensatz im Suchindex
| _version_ | 1804148784013246464 |
|---|---|
| any_adam_object | |
| author | Eder, Mari K. |
| author_GND | (DE-588)1025434455 |
| author_facet | Eder, Mari K. |
| author_role | aut |
| author_sort | Eder, Mari K. |
| author_variant | m k e mk mke |
| building | Verbundindex |
| bvnumber | BV039849420 |
| ctrlnum | (OCoLC)724704425 (DE-599)BVBBV039849420 |
| dewey-full | 355.3/420973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 355 - Military science |
| dewey-raw | 355.3/420973 |
| dewey-search | 355.3/420973 |
| dewey-sort | 3355.3 6420973 |
| dewey-tens | 350 - Public administration and military science |
| discipline | Militärwissenschaft |
| format | Book |
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| indexdate | 2024-07-10T00:12:38Z |
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| language | English |
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| publisher | Naval Inst. Press |
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| spelling | Eder, Mari K. Verfasser (DE-588)1025434455 aut Leading the narrative the case for strategic communication Mari K. Eder Annapolis, Md. Naval Inst. Press 2011 X, 126 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century Armed forces and mass media / United States Communication policy / United States Regierung (DE-588)4049012-9 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Militär (DE-588)4039305-7 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf United States / Armed Forces / Public relations USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Militär (DE-588)4039305-7 s Regierung (DE-588)4049012-9 s Unternehmen (DE-588)4061963-1 s Kommunikationspolitik (DE-588)4232471-3 s Kommunikationsstrategie (DE-588)4201794-4 s DE-604 |
| spellingShingle | Eder, Mari K. Leading the narrative the case for strategic communication Armed forces and mass media / United States Communication policy / United States Regierung (DE-588)4049012-9 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Militär (DE-588)4039305-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| subject_GND | (DE-588)4049012-9 (DE-588)4232471-3 (DE-588)4061963-1 (DE-588)4039305-7 (DE-588)4201794-4 (DE-588)4078704-7 |
| title | Leading the narrative the case for strategic communication |
| title_auth | Leading the narrative the case for strategic communication |
| title_exact_search | Leading the narrative the case for strategic communication |
| title_full | Leading the narrative the case for strategic communication Mari K. Eder |
| title_fullStr | Leading the narrative the case for strategic communication Mari K. Eder |
| title_full_unstemmed | Leading the narrative the case for strategic communication Mari K. Eder |
| title_short | Leading the narrative |
| title_sort | leading the narrative the case for strategic communication |
| title_sub | the case for strategic communication |
| topic | Armed forces and mass media / United States Communication policy / United States Regierung (DE-588)4049012-9 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Militär (DE-588)4039305-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | Armed forces and mass media / United States Communication policy / United States Regierung Kommunikationspolitik Unternehmen Militär Kommunikationsstrategie United States / Armed Forces / Public relations USA |
| work_keys_str_mv | AT edermarik leadingthenarrativethecaseforstrategiccommunication |