Marketing-Routenplaner: Strategien effizient erarbeiten
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Stuttgart
Kohlhammer
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 85 - 90 Ill., graph. Darst. |
| Beschreibung: | 93 S. |
| ISBN: | 9783170222236 3170222236 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text |
IMAGE 1
INHALT
VORWORT - ALS ANLEITUNG FUER DEN LESER
1 EINLEITUNG 9
STRATEGIE UND MARKETING 9
VOM MARKT ZUM MARKETING 10
MARKETING-AUFTRAG UND STRATEGIE-SICHT 11
FOLGEN FUER DIE PRAXIS 13
NOTWENDIGKEIT UND AUFBAU DES BUCHES 14
2 AUFTAKT 17
STRATEGIEPROZESS BEGINNEN 17
KLAERUNGSPHASE 18
ANALYSEPHASE 20
ERARBEITUNGSPHASE 21
3 ALTERNATIVENSUCHE 25
STRATEGIEBEISPIELE VON A BIS Z 25
4 NACHKLANG 81
STRATEGIEPROZESS ABSCHLIESSEN 81
LITERATUR 85
STICHWORTVERZEICHNIS 91
UEBER DEN AUTOR 93
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1017606730
DIGITALISIERT DURCH |
| any_adam_object | 1 |
| author | Ternow, Frank 1970- |
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| dewey-full | 658.4012 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV039819670 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-21T00:21:29Z |
| institution | BVB |
| isbn | 9783170222236 3170222236 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024679819 |
| oclc_num | 775100979 |
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| physical | 93 S. |
| publishDate | 2012 |
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| publisher | Kohlhammer |
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| subject_GND | (DE-588)4120697-6 |
| title | Marketing-Routenplaner Strategien effizient erarbeiten |
| title_auth | Marketing-Routenplaner Strategien effizient erarbeiten |
| title_exact_search | Marketing-Routenplaner Strategien effizient erarbeiten |
| title_full | Marketing-Routenplaner Strategien effizient erarbeiten Frank Ternow |
| title_fullStr | Marketing-Routenplaner Strategien effizient erarbeiten Frank Ternow |
| title_full_unstemmed | Marketing-Routenplaner Strategien effizient erarbeiten Frank Ternow |
| title_short | Marketing-Routenplaner |
| title_sort | marketing routenplaner strategien effizient erarbeiten |
| title_sub | Strategien effizient erarbeiten |
| topic | Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketingstrategie |
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