E-commerce: business, technology, society
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
Pearson
2012
|
| Ausgabe: | 8. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 909 S. Ill., graph. Darst. |
| ISBN: | 9780273761297 0273761293 |
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MARC
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| 100 | 1 | |a Laudon, Kenneth C. |d 1944- |e Verfasser |0 (DE-588)123875196 |4 aut | |
| 245 | 1 | 0 | |a E-commerce |b business, technology, society |c Kenneth C. Laudon ; Carol Guercio Traver |
| 250 | |a 8. ed., internat. ed. | ||
| 264 | 1 | |a Boston, Mass. [u.a.] |b Pearson |c 2012 | |
| 300 | |a 909 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| adam_text |
Contents
INTRODUCTION
TO
E-COMMERCE 40
Learning Objectives
40
Facebook: The New Face of E-commerce?
41
1.1
E-commerce: The Revolution Is Just Beginning
44
The First
30
Seconds
48
What Is E-commerce?
49
The Difference Between E-commerce and E-Business
49
Why Study E-commerce?
50
Eight Unique Features of E-commerce Technology
51
Ubiquity
51
Global Reach
53
Universal Standards
53
Richness
53
Interactivity
54
Information Density
54
Personalization/Customization
55
Social Technology: User Content Generation and Social Networking
55
Web
2.0:
Play My Version
55
Types of E-commerce
58
Business-to-Consumer (B2C)
E-commerce
58
Business-to-Business (B2B)
E-commerce
58
Consumer-to-Consumer (C2C)
E-commerce
58
Peer-to-Peer (P2P)
E-commerce
59
Mobile Commerce (M-Commerce)
60
Growth of the Internet and the Web
60
21
22
Contents
Origins and Growth of E-commerce
62
Technology and E-commerce in Perspective t>3
Insight on Technology: Spider Webs. Bow Ties. Scale-Free Networks, and the Deep
Web
64
Potential Limitations on the Growth of B2C E-commerce
tifi
1.2
E-commerce: A Brief History
68
E-commerce
1995-2000:
Innovation
69
E-commerce
2001-2006:
Consolidation
72
E-commerce
2006—
Present: Reinvention
73
Insight on Business: Party Like It's
1999 74
Assessing E-commerce: Successes, Surprises, and Failures
75
Predictions for the Future: More Surprises
77
1.3
Understanding E-commerce: Organizing Tliemes
80
Technology: Infrastructure
80
Business: Basic Concepts
81
Society: Taming the Juggernaut
81
Academic Disciplines Concerned with E-commerce
83
Technical Approaches
83
Behavioral Approaches
83
Insight on Society: Online Privacy: Is the "Age of Privacy" Over?
84
1.4
Case Study: The Pirate Bay: Tiie World's Most Resilient Copyright
Infringer?
88
1.5
Review
93
Key Concepts
93
Questions
96
Projects
97
E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM
98
Learning Objectives
98
Augment My Reality
99
2.1
The Internet: Technology Background
102
The Evolution of the Internet:
1961
-the Present
104
The Internet: Key Technology Concepts
108
Packet Switching
108
Transmission Control Protocol/Internet Protocol (TCP/IP)
110
Contents 23
IP Addresses
110
Domain Names, DNS, and URLS
112
Client/Server Computing
112
The New Client: The Emerging Mobile Platform
114
The Internet "Cloud Computing" Model: Software and Hardware as a
Service
116
Other Internet Protocols and Utility Programs
117
Internet Protocols: HTTP, E-mail Protocols, FTP, Telnet, and SSL
117
Utility Programs: Ping and Tracert
118
2.2
The Internet Today
119
The Internet Backbone
120
Internet Exchange Points
121
Campus Area Networks
124
Internet Service Providers
124
Intranets and
Extranets
126
Who Governs the Internet?
127
2.3
Internet II: The Future Infrastructure
128
Limitations of the Current Internet
128
Insight on Society: Government Regulation and Surveillance of the Internet
129
The Internet2® Project
132
The Larger Internet II Technology Environment: The First Mile and the Last
Mile
134
Fiber Optics and the Bandwidth Explosion in the First Mile
134
The Last Mile: Mobile Wireless Internet Access
135
Benefits of Internet II Technologies
141
IP Multicasting
142
Latency Solutions
144
Guaranteed Service Levels and Lower Error Rates
144
Declining Costs
144
2.4
The Web
144
Hypertext
146
Markup Languages
146
Standard Generalized Markup Language (SGML)
148
Hypertext Markup Language (HTML)
148
Extensible Markup Language (XML)
149
Web Servers and Clients
150
Web Browsers
152
2.5
The Internet and the Web: Features and Services
152
24
Contents
E-mail
152
Instant Messaging
15?
Search Engines 1.V4
Intelligent Agents (Hots)
156
(Inline Forums and Chat
157
Streaming Media
15«
Cookies
15ÍS
Web
2.0
Features and
Servîtes
159
Online Social Networks
159
Blogs
159
Really Simple Syndication
(
RSS)
160
Podcasting
160
Wikis
160
Music and Video Services
161
Internet Telephony
161
Internet Television
162
Video Conferencing and Telepresence
163
Online Software and Web Sen-ices: Web Apps. Widgets, and Gadgets
2.6
Mobile Apps: The Next Big Thing Is Here
164
Insight on Technology: Apps for Everything: The App Ecosystem
165
Platforms for Mobile Application Development
167
App Marketplaces
167
2.7
Case Studfj Akamai Technologies: When Demand Exceeds
Capacitif
2.8
Review
172
Key Concepts
172
Questions
176
Projects
177
163
BUILDING AN E-COMMERCE PRESENCE: WEB SITES, MOBILE SITES, AND APPS
178
Learning Objectives
178
Tommy
Hilfiger
Right-Sizes Its Web Store
179
Л.
I Building an
E-commerce
Presence: a Systematic Approach
Pieces of (tie Site-Building
Puzzi«:
183
Planning: The
Systerns
Development Life Cycle
184
183
Contents 25
Systems
Analysis/Planning: Identify
Business
Objectives,
System
Functionality,
and Information Requirements
185
System Design: Hardware and Software Platforms
186
Building the System: In-House Versus Outsourcing
187
Build Your Own Versus Outsourcing
187
Host Your Own Versus Outsourcing
190
Insight on Business: Curly Hair and Appdicted: Getting Started on the
Cheap
192
Testing the System
194
Implementation and Maintenance
195
Factors in Optimizing Web Site Performance
195
Web Site Budgets
196
3.2
Choosing Software
197
Simple Versus Multi-Tiered Web Site Architecture
197
Web Server Software
198
Site Management Tools
200
Dynamic Page Generation Tools
202
Application Servers
203
E-commerce Merchant Server Software Functionality
204
Online Catalog
204
Shopping Cart
205
Credit Card Processing
205
Merchant Server Software Packages (E-commerce Suites)
205
Choosing an E-commerce Suite
206
Building Your Own E-commerce Site: Web Services and Open Source
Options
207
3.3
Choosing the Hardware for an E-commerce Site
208
Right-Sizing Your Hardware Platform: The Demand Side
209
Right-Sizing Your Hardware Platform: The Supply Side
212
3.4
Other E-commerce Site Tools
215
Web Site Design: Basic Business Considerations
216
Tools for Web Site Optimization
217
Tools for Interactivity and Active Content
218
Bling for Your Blog: Web
2.0
Design Elements
218
Common Gateway Interface (CGI)
219
Active Server Pages (ASP)
219
Java, Java Server Pages (JSP), and Javascript
220
>-*.:----
-vr
_
J
irne«-;«*
26 Contents
ColdFusion
221
Personalization Tools
221
The
Information
Policy Set
222
3.5
Developing a Mobile Web Site and Building Mobile Applications
222
Insight on Society: Designing for Accessibility in a Web
2.0
and Mobile
World
223
227
Planning and Building a Mobile Web Presence
Mobile Web Presence: Design Considerations
228
Mobile Web Presence: Performance and Cost Considerations
228
3.6
Case Study:
REI
Gets Mobile
230
3.7
Review
235
Key Concepts
235
Questions
238
Projects
239
E-COMMERCE SECURITY AND PAYMENT SYSTEMS
240
Learning Objectives
240
Cyberwor: Mutually Assured Destruction (MAD)
241
4.1
Tlie
E-commcrce Security Environment
244
The Scope of the Problem
244
Tlie
Underground
Economy Marketplace: The Value of Stolen
Information
24Я
What Is Good E-commerce Security?
249
Dimensions of E-commerce Security
250
The Tension Between Security and Other Values
251
Ease of Use
251
Public Safety and the Criminal Uses of the Internet
252
4.2
Security Tfircats in the E-commcrce Environment
253
Malicious Code
254
Unwanted Programs
257
Phishing and Identity Theft
257
Hacking, Cybervandalism, and Data Breaches
261
Credit Card Fraud/Theft
262
Insight on Business: Sony: Press the Reset Button
263
Spoofing (Pharmmg) and Spam (Junk) Web Sites
265
Contents 27
Denial of Service (DOS) and Distributed Denial of Service (DDOS) Attacks
266
Sniffing
267
Insider Attacks
267
Poorly Designed Server and Client Software
268
Social Network Security
268
Mobile Platform Security
269
4.3
Technology Solutions
270
Insight on Technology: Think Your Smartphone Is Secure?
271
Protecting Internet Communications
273
Encryption
273
Symmetric Key Encryption
274
Public Key Encryption
275
Public Key Encryption Using Digital Signatures and Hash Digests
277
Digital Envelopes
279
Digital Certificates and Public Key Infrastructure (PKI)
280
Limitations to Encryption Solutions
281
Insight on Society: Web Dogs and Anonymity
282
Securing Channels of Communication
285
Secure Sockets Layer (SSL)
285
Virtual Private Networks (VPNs)
286
Protecting Networks
287
Firewalls
287
Protecting Servers and Clients
288
Operating System Security Enhancements
289
Anti-
Virus Software
289
4.4
Management Policies, Business Procedures, and Public Laws
289
A Security Plan: Management Policies
290
The Role of Laws and Public Policy
292
Private and Private-Public Cooperation Efforts
294
Government Policies and Controls on Encryption Software
294
OECD
Guidelines
294
4.5
Payment Systems
295
Types of Payment Systems
295
Cash
295
Checking Transfer
296
Credit Card
296
Stored Value
297
Accumulating Balance
297
28
Contents
Payment
Systems
Stakeholders
297
4.6
E-commerce Payment Systems
298
Online Credit Card Transactions
300
Credit Card E-commerce Enablers
300
Limitations of Online Credit Card Payment Systems
301
Digital Wallets
302
Digital Cash
303
Online Stored Value Payment Systems
303
Digital Accumulating Balance Payment Systems
305
Digital Checking Payment Systems
305
Mobile Payment Systems: Your Smartphone Wallet
306
4.7
Electronic Billing Presentment and Payment
307
Market Size and Growth
307
EBPP Business Models
308
4.8
Case Study: Online Payment Marketplace: Goat Rodeo
310
4.9
Remew
316
Key Concepts
316
Questions
321
Projects
322
BUSINESS MODELS FOR E-COMMERCE
324
Learning Objectives
324
Tweet Tweet: What's Your Business Model?
325
329
5.1
E-commerce Business Models
Introduction
329
Eight Key Elements of a Business Model
329
Value Proposition
330
Revenue Model
330
Market Opportunity
332
Competitive Environment
334
Competitive Advantage
334
Market Strategy
335
Organizational Development
336
Management Team
336
Categorizing E-commerce Business Models: Some Difficulties
337
Contents 29
Insight on Business: Is Groupon 's Business Model Sustainable?
338
5.2
Major
Business-to-Consumer (B2C)
Business Models
340
Portal
340
E-tailer
342
Content Provider
343
Transaction Broker
344
Insight on Technology: Battle of the Titans: Music in the Cloud
345
Market Creator
347
Service Provider
348
Community Provider
349
5.3
Major
Business-to-Business (B2B)
Business Models
350
E-distributor
351
E-procurement
352
Exchanges
352
Industry
Consortia
353
Private Industrial Networks
353
5.4
Other E-commerce Business Models
353
Consumer-to-Consumer (C2C)
Business Models
354
Peer-to-Peer (P2P)
Business Models
355
Mobile Commerce Business Models
355
E-commerce Enablers: The Gold Rush Model
356
Insight on Technology: Foursquare: Check in/Check Out
357
5.5
How the Internet and the Web Change Business: Strategy, Structure, and
Process
359
Industry Structure
360
Industry Value Chains
363
Firm Value Chains
364
Firm Value Webs
365
Business Strategy
366
5.6
Case Study: Pandora and the Freemium Business Model
370
5.7
Review
375
Key Concepts
375
Questions
377
Projects
377
зо
Contents
E-COMMERCE MARKETING 380
Learning Objectives
380
Netflix:
The Next Blockbuster?
381
6.1
Consumers Online: The Internet Audience and Consumer
Behavior
385
The Internet Audience
386
Internet Traffic Patterns: The Online Consumer Profile 38fi
Intensity and Scope of Usage
387
Demographics and Access
387
Type of Internet Connection: Broadband and Mobile Impacts
389
Community Effects: Social Contagion in Social Networks
389
Lifestyle and Sociological Impacts
391
Media Choices and Multitasking: The Internet Versus Other Media
Channels
392
Consumer Behavior Models
393
Profiles of Online Consumers
396
The Online Purchasing Decision 39fi
A Model of Online Consumer Behavior
398
Shoppers: Browsers and Buyers
400
What Consumers Shop for and Buy Online
-102
Intentional Acts: How Shoppers Find Vendors Online
403
Why More People Don't Shop Online
404
Trust, Utility, and Opportunism in Online Markets
404
6.2
Basic Marketing Concepts
405
Feature Sets
40«
Products, Brands, and the. Branding Process
407
Segmenting, Targeting, and Positioning
409
Are Brands Rational?
410
Do Brands Last Forever?
411
Can Brands Survive the Internet? Brands and Price Dispersion on the
Internet
411
6.3
internet Marketing Technologies
413
The Revolution in Internet Marketing Technologies
414
Web Transaction Logs
415
Supplementing the Logs: Tracking Files
415
Databases, Data Warehouses, and Data Mining: Developing Profiles
417
Contents 31
Insight on Society: Every Move You Take, Every Click You Make, We'll Be Tracking
You
418
Databases
421
Data Warehouses and Data Mining
422
Insight on Technology: The Long Tail: Big Hits and Big Misses
424
Customer Relationship Management (CRM) Systems
426
6.4
B2C and B2B E-commerce Marketing and Branding Strategies
428
Market Entry Strategies
429
Establishing the Customer Relationship
431
Advertising Networks and Ad Exchanges
431
Permission Marketing
433
Affiliate Marketing
433
Viral Marketing in the Web
2.0
Milieu
434
Blog Marketing
435
Social Network Marketing
436
Insight on Business: Social Network Marketing: Let's Buy Together
438
Mobile Platform Marketing
442
Local Marketing
443
Leveraging Brands
443
Customer Retention: Strengthening the Customer Relationship
444
Personalization and One-to-One Marketing
444
Customization and Customer Co-Production
446
Customer Service
447
Net Pricing Strategies
448
Free and Freemium
450
Versioning
451
Bundling
452
Dynamic Pricing and Flash Marketing
453
Channel Strategies: Managing Channel Conflict
454
6.5
Case Study: Building a Brand: ExchangeHunterJumper.com
456
6.6
Review
461
Key Concepts
461
Questions
464
Projects
465
32 Contents
E-COMMERCE ADVERTISING
466
Learning Objectives
-і*»'1
Video Ads: Shoot, Click, Buy
467
7.1
Marketing
Communications
471
Online Advertising
472
Display Ads: Banners and
ľop-ľp.s
474
Ridi
Media Ads 47H
Video Ads
477
Search Engine Advertising.
l'aiti
Search Engine Inclusion and
Placement
47í¡
Mobile; and
L
oral Advertising
484
Sponsorships
484
Referrals (Affiliate Relationship Marketing)
4Я5
E-mail Marketing and the Spam Explosion
485
Online Catalogs
488
Social Advertising: Social Networks and Blogs
490
Social Network Advertising
490
Blog Advertising
492
Game Advertising
44ł
Insight on Society: Marketing to Children of the Web in the Age of Social
Networks
494
Behavioral Targeting: Getting Personal
497
Mixing Offline and Online Marketing Communications
SOO
Insight on Business: Are the Very Rich Different from You and Me?
502
7.2
Understanding the Casts and Benefits of Online Marketing
Com
тип
tentions
505
Online Marketing Metrics: Lexicon
506
How Well Does Online Advertising Work?
510
The Costs of Online Advertising
512
Software for Measuring Online Marketing Results
515
Insight on Technology: It's
10
P.M. Do You Know Who Is on Your Web Site?
516
7.3
Tììc
Weh
Site as a Marketing Communications
Wol
518
Domain Names
519
Search Engine Optimization
519
Web Site Functionality
520
Contents 33
7.4
Case Study: Instant Ads: Real-Time Marketing on Exchanges
524
7.5
Review
528
Key Concepts
528
Questions
530
Projects
531
ETHICS, LAW, AND E-COMMERCE
532
Learning Objectives
532
Discovering Law and Ethics in a Virtual World
533
8.1
Understanding Ethical, Social, and Political Issues in E-commerce
536
A Model for Organizing the Issues
537
Basic Ethical Concepts: Responsibility, Accountability, and Liability
539
Analyzing Ethical Dilemmas
541
Candidate Ethical Principles
542
8.2
Privacy and Information Rights
543
Information Collected at E-commerce Sites
544
Social Networks and Privacy
546
Mobile and Location-Based Privacy Issues
546
Profiling and Behavioral Targeting
547
The Internet and Government Invasions of Privacy: E-commerce
Surveillance
550
Legal Protections
551
Informed Consent
552
The Federal Trade Commission's Fair Information Practices Principles
554
The European Data Protection Directive
558
Private Industry Self-Regulation
558
Privacy Advocacy Groups
560
The Emerging Privacy Protection Business
560
Insigh
t
on Business: Chief Privacy Officers
561
Technological Solutions
563
8.3
Intellectual Property Rights
564
Insigh
t
on Technology: The Privacy Tug of War: Advertisers vs. Consumers
565
Types of Intellectual Property Protection
568
Copyright: The Problem of Perfect Copies and Encryption
568
Look and Feel
569
34
Contents
Fair Use Doctrine
570
The Digital Millennium Copyright
Лі
t
of
1498 571
Patents: Business Methods and Processes
574
E-commerce Patents
575
Patent Reform
578
Trademarks: Online Infringement and Dilution
579
Trademarks and the Internet
579
Cybersquatting and Brandjacking
580
Cyberpiracy
581
Metatagging
5Й2
Keyivording
583
Linking
584
Framing
584
Challenge: Balancing the Protection of
Propert}'
«'ith
Other Values
585
8.4
Governance
585
Who Governs E-commerce and the Internet?
586
Can the Internet Be Controlled?
587
Public Government and Law
588
Taxation
588
Net Neutrality
591
8.5
Public Safety and Welfare
592
Protecting Children
593
Cigarettes, Gambling, and Drugs: Is the Web Really Borderless?
595
Insight on Society: The Internet Drug Bazaar
596
8.6
Case Study: Tiic Google Books Settlement: is It Fair?
599
8.7
Review
603
Key Concepts
603
Questions
607
Projects
608
ONLINE MEDIA
Learning Objectives
610
Information Wants to Be Expensive
6
i J
9.1
Online Content
615
Content Audience and Market: Where Are the Eyeballs and the Money?
615
Contents 35
Media
Utilization
616
Internet
and Traditional
Media: Cannibalization Versus
Complementarity
617
Media
Revenues
618
Three
Models
for
Digital Content
Delivery: Paid, Free, and Freemium
619
Free or Fee: Attitudes About Paying for Content and the Tblerance for
Advertising
622
Media Industry Structure
622
Media Convergence: Technology, Content, and Industry Structure
623
Technological Convergence
623
Content Convergence
623
Industry Convergence
625
Online Content Revenue Models and Business Processes
626
Making a Profit with Online Content: From Free to Fee
628
Key Opportunities and Challenges Facing Content Producers and Owners
630
Technology
630
Cost
631
Distribution Channels and Cannibalization
631
Digital Rights Management (DRM)
632
9.2
The Online Publishing Industry
632
Insight on Business: Who Owns Your Files?
633
Online Newspapers
635
Audience Size and Growth
637
Newspaper Business Models
638
Convergence
639
Challenges: Disruptive Technologies
641
Books: The Evolution of E-books
642
E-books
643
Book Audience Size and Growth
645
E-book Industry Revenue Models: Agency vs. Wholesale
646
Convergence
647
Insight on Society: The Future of Books
650
9.3
The Online Entertainment Industry
652
Online Entertainment Audience Size and Growth
653
Online Traditional Entertainment
654
User-Generated Content: Where Does It Fit?
655
Content
656
Online Entertainment Industry Revenue Models
656
Convergence
656
36 Contents
Insight on Technology: Hollywood and the Internet: It's Deal Time
660
9.4
Case Study: Zynga: Online Games Get Real
ввЛ
9.5
Review
666
Key Concepts
666
Questions
671
Projects
671
SOCIAL NETWORKS AND COMMUNmES
672
Learning Objectives
672
Social Network Fever Spreads to the Professions
673
10.1
Social Networks and Online Communities
675
What Is an Online Social Network?
676
The Difference Between Social Networks and Portals
677
The Growth of Social Networks and Online Communities
677
Tlirning Social Networks Into Businesses
679
Types of Social Networks and their Business Models
680
Insight on Society: The Dark Side of Social Networks
681
Social Network Features and Technologies
684
The Future of Social Networks
684
Insight on Technology: Facebook Has Some New Friends: Tumblr and
Google*
686
10.2
Online Auctions
688
Defining and Measuring the Growth of Auctions and Dynamic Pricing
689
Why Are Auctions So Popular? Benefits and Costs of Auctions
690
Benefits of Auctions
691
Risks and Costs of Auctions for Consumers and Businesses
692
Market-Maker Benefits: Auctions as an E-commerce Business Model
693
Types and Examples of Auctions
694
Internet
Auction Basics
694
Types of Auctions
696
When to Use Auctions (and for What) in Business
700
Seller and Consumer Behavior at Auctions
702
Seller Profits: Arrival Rate, Auction Length, and Number of Units
702
Auction Prices: Are They the Lowest?
702
Consumer Trust in Auctions
704
Contents 37
When Auction Markets Fail: Fraud and Abuse in Auctions
704
10.3
E-commerce Portals
706
The Growth and Evolution of Portals
707
Types of Portals: General-Purpose and Vertical Market
707
Insight on Business: The Transformation of AOL
709
Portal Business Models
713
10.4
Case Study: eBay Goes on a Shopping Spree
715
10.5
Review
718
Key Concepts
718
Questions
723
Projects
723
E-COMMERCE RETAILING AND SERVICES
724
Learning Objectives
724
Blue Nile Sparkles for Your Cleopatra
725
11.1
The Online Retail Sector
729
The Retail Industry
730
Online Retailing
732
E-commerce Retail: The Vision
732
The Online Retail Sector Today
733
Multi-channel Integration
736
11.2
Analyzing the Viability of Online Firms
737
Strategic Analysis
738
Financial Analysis
739
12.3
E-commerce in Action:
Е
-tailing Business Models
740
Virtual Merchants
741
E-commerce in Action: Amazon, com
74 7
Multi-channel Merchants: Bricks-and-Clicks
749
Catalog Merchants
751
Manufacturer-Direct
752
Common Themes in Online Retailing
754
11.4
The Service Sector: Offline and Online
755
Insight on Technology: Using the Web to Shop 'Till You Drop
756
What Are Services?
758
38
Contents
Categorizing
Service industries ~~>H
Knowledge .nul Information
intensity
7S'>
Personalization
ami
Customization
7^4
11.5
Online Financial Services
760
Financial Services
Industry
Trends
7b0
Online
Financial Consumer Behavior 7n2
Online Banking and Brokerage ~Hi
Multi-channel vs. Part- Online Financial Services Finns
7
lì
4
Financial
förtals
лпа
Account Aggregators 7ti5
Online Mortgage and
Lendini;
Services Tfifi
Online insurance Services
"tíľ
Online Real Estate Services
768
11.6
Online Travel Setvices
770
Why Are Online Travel Services So Popular''
770
The Online Travel Market
771
Online Travel Industry Dynamics
771
Insight on Business: Zipcar Shifts Into High Gear
772
11.7
Online Career Services
775
Insight on Society: Phony Reviews
776
it's Just information: The Ideal Web Business?
777
Online Recruitment Industry Trends 7R0
11.8
Case Study: OpenTablc: Your Reservation /s Waiting
782
11.9
Review
786
Key Concepts
786
Questions
79Л
Projects ~!M
B2B E-COMMERCE
796
J
Learning Objectives
796
Volks wagen
Builds Its B2B Net Marketplace
797
12.1
B2B E-commerce and Supply Chain Management
801
Defining and Measuring the Growth of B2B Commerce
801
The Evolution of B2B Commerce
802
The Growth of B2B E-commerce
2011 -2015 804
Industry Forecasts
804
Potential Benefits of B2B E-commerce
804
The Procurement Process and the Supply Chain
806
Insight on Society: Where's My Ipad?Supply Chain Risk and Vulnerability
807
Types of Procurement
809
The Role of Existing Legacy Computer Systems and Enterprise Systems
810
Trends in Supply Chain Management and Collaborative Commerce
811
Just-in-Time and Lean Production
811
Supply Chain Simplification
812
Supply Chain Black Swans: Adaptive Supply Chains
812
Sustainable Supply Chains: Lean, Mean and Green
813
Electronic Data Interchange (EDI)
814
Supply Chain Management Systems: B2B in Your Palm
816
Collaborative Commerce
818
Insight on Technology: RFID
Autoidentification:
Giving a Voice to Your Inventory
819
Main Types of Internet-Based B2B Commerce
822
12.2
Net Marketplaces
823
The Variety and Characteristics of Net Marketplaces
823
Types of Net Marketplaces
824
E-distributors
825
E-procurement
827
Exchanges
828
Industry
Consortia
830
The
Long-Term
Dynamics of Net Marketplaces
833
12.3
Private Industrial Networks
834
What Are Private Industrial Networks?
835
Characteristics of Private Industrial Networks
836
Private Industrial Networks and Collaborative Commerce
837
Insight on Business: Walmart Develops a Private Industrial Network
838
Implementation Barriers
840
12.4
Case Study: Elemica: Cooperation, Collaboration, and Community
841
12.5
Review
846
Key Concepts
846
Questions
851
Projects
851 |
| any_adam_object | 1 |
| author | Laudon, Kenneth C. 1944- Traver, Carol Guercio |
| author_GND | (DE-588)123875196 (DE-588)133425061 |
| author_facet | Laudon, Kenneth C. 1944- Traver, Carol Guercio |
| author_role | aut aut |
| author_sort | Laudon, Kenneth C. 1944- |
| author_variant | k c l kc kcl c g t cg cgt |
| building | Verbundindex |
| bvnumber | BV039818366 |
| classification_rvk | QP 345 QP 650 QR 760 ST 610 |
| ctrlnum | (OCoLC)845010118 (DE-599)BVBBV039818366 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| edition | 8. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV039818366 |
| illustrated | Illustrated |
| indexdate | 2024-09-06T04:01:31Z |
| institution | BVB |
| isbn | 9780273761297 0273761293 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024678534 |
| oclc_num | 845010118 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-Aug4 DE-B768 DE-92 DE-83 |
| owner_facet | DE-863 DE-BY-FWS DE-Aug4 DE-B768 DE-92 DE-83 |
| physical | 909 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Laudon, Kenneth C. 1944- Traver, Carol Guercio E-commerce business, technology, society Online-Marketing (DE-588)7706419-7 gnd Informationstechnik (DE-588)4026926-7 gnd Internet (DE-588)4308416-3 gnd Telemarketing (DE-588)4215401-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4026926-7 (DE-588)4308416-3 (DE-588)4215401-7 (DE-588)4592128-3 |
| title | E-commerce business, technology, society |
| title_auth | E-commerce business, technology, society |
| title_exact_search | E-commerce business, technology, society |
| title_full | E-commerce business, technology, society Kenneth C. Laudon ; Carol Guercio Traver |
| title_fullStr | E-commerce business, technology, society Kenneth C. Laudon ; Carol Guercio Traver |
| title_full_unstemmed | E-commerce business, technology, society Kenneth C. Laudon ; Carol Guercio Traver |
| title_short | E-commerce |
| title_sort | e commerce business technology society |
| title_sub | business, technology, society |
| topic | Online-Marketing (DE-588)7706419-7 gnd Informationstechnik (DE-588)4026926-7 gnd Internet (DE-588)4308416-3 gnd Telemarketing (DE-588)4215401-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Online-Marketing Informationstechnik Internet Telemarketing Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024678534&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT laudonkennethc ecommercebusinesstechnologysociety AT travercarolguercio ecommercebusinesstechnologysociety |
Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
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| Exemplar 1 | ausleihbar Verfügbar Bestellen |
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