Guerrilla marketing: easy and inexpensive strategies for making big profits from your small business
From the Publisher: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birt...
Gespeichert in:
Hauptverfasser: | , , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Boston, Mass.
Houghton Mifflin
2007
|
Ausgabe: | 4. ed., compl. updated and expanded |
Schlagworte: | |
Zusammenfassung: | From the Publisher: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including Strategies for marketing on the Internet (explaining when and precisely how to use it). Tips for using new technology, such as podcasting and automated marketing. Programs for targeting prospects and cultivating repeat and referral business. Management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf |
Beschreibung: | Includes bibliographical references (p. [343]-356) and index Introduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index |
Beschreibung: | XII, 368 S. 23 cm |
Internformat
MARC
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020 | |z 0618785914 |9 0-618-78591-4 | ||
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245 | 1 | 0 | |a Guerrilla marketing |b easy and inexpensive strategies for making big profits from your small business |c Jay Conrad Levinson with Jeannie Levinson and Amy Levinson |
250 | |a 4. ed., compl. updated and expanded | ||
264 | 1 | |a Boston, Mass. |b Houghton Mifflin |c 2007 | |
300 | |a XII, 368 S. |c 23 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Includes bibliographical references (p. [343]-356) and index | ||
500 | |a Introduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index | ||
520 | |a From the Publisher: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including Strategies for marketing on the Internet (explaining when and precisely how to use it). Tips for using new technology, such as podcasting and automated marketing. Programs for targeting prospects and cultivating repeat and referral business. Management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf | ||
650 | 4 | |a Marketing | |
650 | 4 | |a Small business / Management | |
650 | 4 | |a Advertising | |
650 | 0 | 7 | |a Guerilla Marketing |0 (DE-588)7614005-2 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Guerilla Marketing |0 (DE-588)7614005-2 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Levinson, Jeannie |e Verfasser |0 (DE-588)140333312 |4 aut | |
700 | 1 | |a Levinson, Amy |e Verfasser |0 (DE-588)140333401 |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-024665329 |
Datensatz im Suchindex
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any_adam_object | |
author | Levinson, Jay Conrad 1933-2013 Levinson, Jeannie Levinson, Amy |
author_GND | (DE-588)12248200X (DE-588)140333312 (DE-588)140333401 |
author_facet | Levinson, Jay Conrad 1933-2013 Levinson, Jeannie Levinson, Amy |
author_role | aut aut aut |
author_sort | Levinson, Jay Conrad 1933-2013 |
author_variant | j c l jc jcl j l jl a l al |
building | Verbundindex |
bvnumber | BV039804934 |
classification_rvk | QP 630 |
ctrlnum | (OCoLC)73742461 (DE-599)BVBBV039804934 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 4. ed., compl. updated and expanded |
format | Book |
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id | DE-604.BV039804934 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T00:11:50Z |
institution | BVB |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024665329 |
oclc_num | 73742461 |
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owner | DE-92 |
owner_facet | DE-92 |
physical | XII, 368 S. 23 cm |
publishDate | 2007 |
publishDateSearch | 2007 |
publishDateSort | 2007 |
publisher | Houghton Mifflin |
record_format | marc |
spelling | Levinson, Jay Conrad 1933-2013 Verfasser (DE-588)12248200X aut Guerrilla marketing easy and inexpensive strategies for making big profits from your small business Jay Conrad Levinson with Jeannie Levinson and Amy Levinson 4. ed., compl. updated and expanded Boston, Mass. Houghton Mifflin 2007 XII, 368 S. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [343]-356) and index Introduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index From the Publisher: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including Strategies for marketing on the Internet (explaining when and precisely how to use it). Tips for using new technology, such as podcasting and automated marketing. Programs for targeting prospects and cultivating repeat and referral business. Management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf Marketing Small business / Management Advertising Guerilla Marketing (DE-588)7614005-2 gnd rswk-swf Guerilla Marketing (DE-588)7614005-2 s DE-604 Levinson, Jeannie Verfasser (DE-588)140333312 aut Levinson, Amy Verfasser (DE-588)140333401 aut |
spellingShingle | Levinson, Jay Conrad 1933-2013 Levinson, Jeannie Levinson, Amy Guerrilla marketing easy and inexpensive strategies for making big profits from your small business Marketing Small business / Management Advertising Guerilla Marketing (DE-588)7614005-2 gnd |
subject_GND | (DE-588)7614005-2 |
title | Guerrilla marketing easy and inexpensive strategies for making big profits from your small business |
title_auth | Guerrilla marketing easy and inexpensive strategies for making big profits from your small business |
title_exact_search | Guerrilla marketing easy and inexpensive strategies for making big profits from your small business |
title_full | Guerrilla marketing easy and inexpensive strategies for making big profits from your small business Jay Conrad Levinson with Jeannie Levinson and Amy Levinson |
title_fullStr | Guerrilla marketing easy and inexpensive strategies for making big profits from your small business Jay Conrad Levinson with Jeannie Levinson and Amy Levinson |
title_full_unstemmed | Guerrilla marketing easy and inexpensive strategies for making big profits from your small business Jay Conrad Levinson with Jeannie Levinson and Amy Levinson |
title_short | Guerrilla marketing |
title_sort | guerrilla marketing easy and inexpensive strategies for making big profits from your small business |
title_sub | easy and inexpensive strategies for making big profits from your small business |
topic | Marketing Small business / Management Advertising Guerilla Marketing (DE-588)7614005-2 gnd |
topic_facet | Marketing Small business / Management Advertising Guerilla Marketing |
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