Branding television:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2012
|
| Schriftenreihe: | Comedia
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVII, 197 S. 25 cm |
| ISBN: | 0415548438 9780415548427 9780415548434 |
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Datensatz im Suchindex
| _version_ | 1804148682603364352 |
|---|---|
| adam_text | Titel: Branding television
Autor: Johnson, Catherine
Jahr: 2012
CONTENTS
List of tables xiii
Acknowledgements xiv
Abbreviations xvi
Introduction - but television s not soap!: approaching
television branding 1
PARTI
Branding and the US television industry 13
1 Deregulation, differentiation and niche targeting:
the emergence of branding in the cable/satellite era 15
2 From channel brands to service brands?: US television enters
the digital era 37
PART II
Branding and the UK television industry 61
3 Competition, fragmentation and commodifkation:
the emergence of branding in the UK television
industry 63
4 The end of public service broadcasting?: branding Channel 4
and the BBC 84
PART III
The texts and intertexts of branding 113
5 Of idents and interstitials: channel branding 115
6 Longevity, transferability and multiplicity: programme brands 143
What s at stake in television branding? 167
Bibliography 181
Index 192
|
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| title | Branding television |
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