The business and management of ocean cruises:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Wallingford
CABI
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVI, 275 S. Ill., graph. Darst. |
| ISBN: | 9781845938451 |
Internformat
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| 245 | 1 | 0 | |a The business and management of ocean cruises |c ed. by Michael Vogel... |
| 264 | 1 | |a Wallingford |b CABI |c 2012 | |
| 300 | |a XVI, 275 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Ocean travel |x Management | |
| 650 | 4 | |a Cruise lines |x Management | |
| 650 | 4 | |a Cruise lines |x Economic aspects | |
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Datensatz im Suchindex
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| adam_text | Titel: The business and management of ocean cruises
Autor: Vogel, Michael P
Jahr: 2012
Contents
About the Authors vii
Preface xii
Part I: The Cruise Industry
1 The Demand for Ocean Cruises - Three Perspectives 3
Michael Vogel and Cristina Oschmann
2 Development of the Cruise Industry Structure-the Supply Side 19
Rorislav Rjelicic
3 Regulatory Frameworks of the Cruise Industry 30
Cordula Roy and Sarah Neumann
4 Impacts of Cruising 46
Edward W. Manning
Part II: Cruise Line Corporate Management
5 Cruise Line Strategies for Keeping Afloat 63
Sven Gross and Michael Lack
6 Core Cruise Operator Processes and Systems: Overview and Challenges 77
Alexis Papathanassis
7 Cruise Lines Purchasing and Logistics Management 90
Simon Véronneau and Jacques Roy
8 Human Resource Management in the Cruise Industry 101
Philip Gibson and Celia Walters
Contents
Part III: Cruise Line Marketing Management
9 Marketing Communications in the Cruise Industry 117
Robert Kwortnik and Joe Rand
10 Pricing and Revenue Management for Cruises 131
Michael Vogel
11 Cruise Packages 145
Grenville Cartledge
Part IV: Cruise Product Management
12 Cruise Product Development 157
Steffen Spiegel
13 Itinerary Planning 167
James Henry
14 Shore-side Activities 184
Wendy R. London
15 Service Quality and the Cruise Industry 196
Mandy Aggett and Wai Mun Lim
Part V: Cruise Operations Management
16 Hotel Operations Management on Cruise Ships 209
Ren Wolber
17 Food and Beverage Operations 219
Grenville Cartledge
18 Safety and Security Management 231
Sarah Neumann and Andreas Ullrich
19 Cruise Ship Marine Operations 239
Simon Véronneau
Part VI: Cruise Futures
20 Cruise Sector Growth - Prospects, Challenges, Responsibilities 253
Alexis Papathanassis and Michael Vogel
Index 265
|
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| dewey-full | 387.5/42068 |
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| isbn | 9781845938451 |
| language | English |
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| physical | XVI, 275 S. Ill., graph. Darst. |
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| spelling | The business and management of ocean cruises ed. by Michael Vogel... Wallingford CABI 2012 XVI, 275 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Ocean travel Management Cruise lines Management Cruise lines Economic aspects Kreuzfahrt (DE-588)4140641-2 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Kreuzfahrt (DE-588)4140641-2 s Management (DE-588)4037278-9 s DE-604 Vogel, Michael P. 1967- Sonstige (DE-588)120799782 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024626739&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | The business and management of ocean cruises |
| title_auth | The business and management of ocean cruises |
| title_exact_search | The business and management of ocean cruises |
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