The 4A's of marketing: creating value for customers, companies and society
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Routledge
2012
|
| Schlagworte: | |
| Beschreibung: | 209 S. Ill., graph. Darst. |
| ISBN: | 9780415898348 9780415898355 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV039764610 | ||
| 003 | DE-604 | ||
| 005 | 20230123 | ||
| 007 | t | ||
| 008 | 111216s2012 ad|| |||| 00||| eng d | ||
| 010 | |a 2011022801 | ||
| 020 | |a 9780415898348 |c hardback : alk. paper |9 978-0-415-89834-8 | ||
| 020 | |a 9780415898355 |c pbk. : alk. paper |9 978-0-415-89835-5 | ||
| 035 | |a (OCoLC)778774105 | ||
| 035 | |a (DE-599)BVBBV039764610 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 050 | 0 | |a HF5415.55 | |
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| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 100 | 1 | |a Sheth, Jagdish N. |d 1938- |e Verfasser |0 (DE-588)124543227 |4 aut | |
| 245 | 1 | 0 | |a The 4A's of marketing |b creating value for customers, companies and society |c Jagdish N. Sheth ; Rajendra S.Sisodia |
| 246 | 1 | 3 | |a Four A's of marketing |
| 264 | 1 | |a New York, NY [u.a.] |b Routledge |c 2012 | |
| 300 | |a 209 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations |x Management | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 0 | 1 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Sisodia, Rajendra |e Verfasser |0 (DE-588)1031297278 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024625722 | ||
Datensatz im Suchindex
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| any_adam_object | |
| author | Sheth, Jagdish N. 1938- Sisodia, Rajendra |
| author_GND | (DE-588)124543227 (DE-588)1031297278 |
| author_facet | Sheth, Jagdish N. 1938- Sisodia, Rajendra |
| author_role | aut aut |
| author_sort | Sheth, Jagdish N. 1938- |
| author_variant | j n s jn jns r s rs |
| building | Verbundindex |
| bvnumber | BV039764610 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.55 |
| callnumber-search | HF5415.55 |
| callnumber-sort | HF 45415.55 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)778774105 (DE-599)BVBBV039764610 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV039764610 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:10:57Z |
| institution | BVB |
| isbn | 9780415898348 9780415898355 |
| language | English |
| lccn | 2011022801 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024625722 |
| oclc_num | 778774105 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 209 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Routledge |
| record_format | marc |
| spelling | Sheth, Jagdish N. 1938- Verfasser (DE-588)124543227 aut The 4A's of marketing creating value for customers, companies and society Jagdish N. Sheth ; Rajendra S.Sisodia Four A's of marketing New York, NY [u.a.] Routledge 2012 209 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Relationship marketing Customer relations Management Marketing Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 s Kundenmanagement (DE-588)4236865-0 s DE-188 Sisodia, Rajendra Verfasser (DE-588)1031297278 aut |
| spellingShingle | Sheth, Jagdish N. 1938- Sisodia, Rajendra The 4A's of marketing creating value for customers, companies and society Relationship marketing Customer relations Management Marketing Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4236865-0 |
| title | The 4A's of marketing creating value for customers, companies and society |
| title_alt | Four A's of marketing |
| title_auth | The 4A's of marketing creating value for customers, companies and society |
| title_exact_search | The 4A's of marketing creating value for customers, companies and society |
| title_full | The 4A's of marketing creating value for customers, companies and society Jagdish N. Sheth ; Rajendra S.Sisodia |
| title_fullStr | The 4A's of marketing creating value for customers, companies and society Jagdish N. Sheth ; Rajendra S.Sisodia |
| title_full_unstemmed | The 4A's of marketing creating value for customers, companies and society Jagdish N. Sheth ; Rajendra S.Sisodia |
| title_short | The 4A's of marketing |
| title_sort | the 4a s of marketing creating value for customers companies and society |
| title_sub | creating value for customers, companies and society |
| topic | Relationship marketing Customer relations Management Marketing Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Relationship marketing Customer relations Management Marketing Beziehungsmarketing Kundenmanagement |
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