The 4A's of marketing: creating value for customers, companies and society
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY [u.a.]
Routledge
2012
|
| Subjects: | |
| Physical Description: | 209 S. Ill., graph. Darst. |
| ISBN: | 9780415898348 9780415898355 |
Staff View
MARC
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| 245 | 1 | 0 | |a The 4A's of marketing |b creating value for customers, companies and society |c Jagdish N. Sheth ; Rajendra S.Sisodia |
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| author | Sheth, Jagdish N. 1938- Sisodia, Rajendra |
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| id | DE-604.BV039764610 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:10:57Z |
| institution | BVB |
| isbn | 9780415898348 9780415898355 |
| language | English |
| lccn | 2011022801 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024625722 |
| oclc_num | 778774105 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 209 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Routledge |
| record_format | marc |
| spelling | Sheth, Jagdish N. 1938- Verfasser (DE-588)124543227 aut The 4A's of marketing creating value for customers, companies and society Jagdish N. Sheth ; Rajendra S.Sisodia Four A's of marketing New York, NY [u.a.] Routledge 2012 209 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Relationship marketing Customer relations Management Marketing Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 s Kundenmanagement (DE-588)4236865-0 s DE-188 Sisodia, Rajendra Verfasser (DE-588)1031297278 aut |
| spellingShingle | Sheth, Jagdish N. 1938- Sisodia, Rajendra The 4A's of marketing creating value for customers, companies and society Relationship marketing Customer relations Management Marketing Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4236865-0 |
| title | The 4A's of marketing creating value for customers, companies and society |
| title_alt | Four A's of marketing |
| title_auth | The 4A's of marketing creating value for customers, companies and society |
| title_exact_search | The 4A's of marketing creating value for customers, companies and society |
| title_full | The 4A's of marketing creating value for customers, companies and society Jagdish N. Sheth ; Rajendra S.Sisodia |
| title_fullStr | The 4A's of marketing creating value for customers, companies and society Jagdish N. Sheth ; Rajendra S.Sisodia |
| title_full_unstemmed | The 4A's of marketing creating value for customers, companies and society Jagdish N. Sheth ; Rajendra S.Sisodia |
| title_short | The 4A's of marketing |
| title_sort | the 4a s of marketing creating value for customers companies and society |
| title_sub | creating value for customers, companies and society |
| topic | Relationship marketing Customer relations Management Marketing Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Relationship marketing Customer relations Management Marketing Beziehungsmarketing Kundenmanagement |
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