Staging the new Berlin: place marketing and the politics of urban reinvention post-1989
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2012
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Planning, history and environment series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | X, 358 S. Ill., graph. Darst., Kt. |
| ISBN: | 9780415594028 9780415594035 9780203137543 |
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MARC
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| 100 | 1 | |a Colomb, Claire |d 1978- |e Verfasser |0 (DE-588)1022872109 |4 aut | |
| 245 | 1 | 0 | |a Staging the new Berlin |b place marketing and the politics of urban reinvention post-1989 |c Claire Colomb |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2012 | |
| 300 | |a X, 358 S. |b Ill., graph. Darst., Kt. | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Planning, history and environment series | |
| 648 | 7 | |a Geschichte 1989-2011 |2 gnd |9 rswk-swf | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Urban renewal |z Germany |z Berlin | |
| 650 | 4 | |a Place marketing |z Germany |z Berlin | |
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Datensatz im Suchindex
| _version_ | 1804148674904719360 |
|---|---|
| adam_text | Contents
Acknowledgements
vii
Glossary of English and German Acronyms and Abbreviations
ix
1
Introduction: the Reinvention of the New Berlin Post-1989
1
What Can We Learn from Berlin?
5
Approach and Structure of the Book
7
2
Understanding the Politics of Place Marketing and Urban Imaging
11
From Baltimore to Berlin: Urban Boosterism, City Marketing and Place Branding
in the Post-Fordist Era
12
Place Marketing through the Prism of Urban Political Economy: Reconciling the
Material and the Symbolic
20
Place Marketing as Public Policy, Discourse and Imagery. An Analytical and
Methodological Framework
26
Conclusion
35
3
Selling Berlin in the Twentieth Century: Historical Perspectives
39
Urban Modernity and the Birth of Contemporary Place Selling Practices
(1871-1933) 40
From Cosmopolitan
Weltstadt
to Imperial
Germania.
Berlin and the National-
Socialist Propaganda
(1933-1945) 47
Promoting Berlin during the Cold War
(1945-1989):
Between Tourism
Advertising and Ideological Image War
50
Conclusion
67
4
On the Way to
Weltstadt!
Unification and Metropolitan Ambitions,
1989-1993 71
Debating Possible Futures for the German Democratic Republic, November
1989-December
1990 74
Berlin Year Zero. The Aftermath of Division
76
On the Way to
Weltstadt?
Metropolitan Ambitions and Olympic Marketing,
1991-1993 89
Conclusion
105
5
The Actors of Place Marketing in the New Berlin
112
The Creation of Dedicated Place Marketing Organizations,
1991-1995 112
Other Actors of Place Marketing: A Wide-Ranging Constellation of Interests
127
The Politics of Place Marketing: Goals, Target Audiences and Instruments
134
Conclusion
138
6
Marketing the Global Service Metropolis and the National Capital
144
Potsdamer Platz
as Emblem of the Aspiring Global Service Metropolis
147
Capital City Marketing
for
Berlin
and the New Berliner Republic
168
Conclusion
182
7
Staging
Urbanism:
Construction Site Tourism and the City as Exhibition
188
Staging
Urbanism:
From Site-Specific Panoramas to the Entire City as
Exhibition
189
The Pedagogy of the New Berlin
201
Recreating the European City. Critical Reconstruction and City Marketing
208
Conclusion
215
8
Poor, But Sexy : Marketing the Creative City,
2001-2011 222
Worst Practice Urban Governance ? Anatomy of a Financial Crisis and
Its Aftermath
223
Place Marketing, Economic Development and Tourism Promotion in the 2000s
226
Poor, But Sexy : Pushing the Visual and Discursive Urban Frontier in the
Branding of the Creative City
237
City in Search of Its Identity Looking for New Motto. Contact City Hall with
Ideas
258
Conclusion
264
9
Contested Place Marketing, Contested Urban Images,
1994-2011 270
Coordination and Accountability: The Contested Organizational Arrangements
of Place Marketing
273
The Rationale of Place Marketing: Substantive Critiques
277
From Symbolic Reimaging to Real Gentrification: Fighting the Extension of the
Urban Frontier
289
Displaying Other Berlins: Alternative Marketing and Artistic Subversions
295
Conclusion
303
10
Contemporary
Urbanism
and the Politics of Reimaging
307
Appendix: List of Interviewees
316
References
318
Index
346
Contents
Acknowledgements
vii
Glossary of English and German Acronyms and Abbreviations
ix
1
Introduction: the Reinvention of the New Berlin Post-1989
1
What Can We Learn from Berlin?
5
Approach and Structure of the Book
7
2
Understanding the Politics of Place Marketing and Urban Imaging
11
From Baltimore to Berlin: Urban Boosterism, City Marketing and Place Branding
in the Post-Fordist Era
12
Place Marketing through the Prism of Urban Political Economy: Reconciling the
Material and the Symbolic
20
Place Marketing as Public Policy, Discourse and Imagery. An Analytical and
Methodological Framework
26
Conclusion
35
3
Selling Berlin in the Twentieth Century: Historical Perspectives
39
Urban Modernity and the Birth of Contemporary Place Selling Practices
(1871-1933) 40
From Cosmopolitan
Weitstadt
to Imperial
Germania.
Berlin and the National-
Socialist Propaganda
(1933-1945) 47
Promoting Berlin during the Cold War
(1945-1989):
Between Tourism
Advertising and Ideological Image War
50
Conclusion
67
4
On the Way to
Weltstadt?
Unification and Metropolitan Ambitions,
1989-1993 71
Debating Possible Futures for the German Democratic Republic, November
mg-December
1990 74
Berlin Year Zero. The Aftermath of Division
76
On the Way to
Weltstadt?
Metropolitan Ambitions and Olympic Marketing,
1991-1993 89
Conclusion
105
5
The Actors of
Piace
Marketing in the New Berlin
112
The Creation of Dedicated Place Marketing Organizations,
1991-1995 112
Other Actors of Place Marketing: A Wide-Ranging Constellation of Interests
127
The Politics of Place Marketing: Goals, Target Audiences and Instruments
134
Conclusion
138
6
Marketing the Global Service Metropolis and the National Capital
144
Potsdamer Platz
as Emblem of the Aspiring Global Service Metropolis
147
Capital City Marketing
for
Berlin
and the New Berliner Republic
168
Conclusion
182
7
Staging
Urbanism:
Construction Site Tourism and the City as Exhibition
188
Staging
Urbanism:
From Site-Specific Panoramas to the Entire City as
Exhibition
189
The Pedagogy of the New Berlin
201
Recreating the European City. Critical Reconstruction and City Marketing
208
Conclusion
2Í5
8
Poor, But Sexy : Marketing the Creative City,
2001-2011 222
Worst Practice Urban Governance ? Anatomy of a Financial Crisis and
Its Aftermath
223
Place Marketing, Economic Development and Tourism Promotion in the 2000s
226
Poor, But Sexy : Pushing the Visual and Discursive Urban Frontier in the
Branding of the Creative City
237
City in Search of Its Identity Looking for New Motto. Contact City Hall with
Ideas
258
Conclusion
264
9
Contested Place Marketing, Contested Urban Images,
1994-2011 270
Coordination and Accountability: The Contested Organizational Arrangements
of Place Marketing
273
The Rationale of Place Marketing: Substantive Critiques
277
From Symbolic Reimaging to Real Gcntrification: Fighting the Extension of the
Urban Frontier
289
Displaying Other Berlins: Alternative Marketing and Artistic Subversions
295
Conclusion
303
10
Contemporary
Urbanism
and the Politics of Reimaging
307
Appendix: List of Interviewees
316
References
318
Index
346
|
| any_adam_object | 1 |
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| discipline | Architektur Soziologie Politologie Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft Geographie |
| edition | 1. publ. |
| era | Geschichte 1989-2011 gnd |
| era_facet | Geschichte 1989-2011 |
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| geographic | Deutschland Germany Economic conditions 1990- Berlin (DE-588)4005728-8 gnd |
| geographic_facet | Deutschland Germany Economic conditions 1990- Berlin |
| id | DE-604.BV039762310 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:10:54Z |
| institution | BVB |
| isbn | 9780415594028 9780415594035 9780203137543 |
| language | English |
| lccn | 2011029112 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024623473 |
| oclc_num | 606776877 |
| open_access_boolean | |
| owner | DE-12 DE-2070s DE-11 DE-634 DE-188 DE-255 DE-83 DE-B496 DE-M352 DE-473 DE-BY-UBG DE-703 |
| owner_facet | DE-12 DE-2070s DE-11 DE-634 DE-188 DE-255 DE-83 DE-B496 DE-M352 DE-473 DE-BY-UBG DE-703 |
| physical | X, 358 S. Ill., graph. Darst., Kt. |
| psigel | DHB_BSB_DDC2 DHB_JDG_ISBN_1 DHB_IFZ_BIBLIO_2013 |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Routledge |
| record_format | marc |
| series2 | Planning, history and environment series |
| spelling | Colomb, Claire 1978- Verfasser (DE-588)1022872109 aut Staging the new Berlin place marketing and the politics of urban reinvention post-1989 Claire Colomb 1. publ. London [u.a.] Routledge 2012 X, 358 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Planning, history and environment series Geschichte 1989-2011 gnd rswk-swf Wirtschaft Urban renewal Germany Berlin Place marketing Germany Berlin Stadtsanierung (DE-588)4056769-2 gnd rswk-swf Stadtentwicklung (DE-588)4056730-8 gnd rswk-swf Metropole (DE-588)4125924-5 gnd rswk-swf Stadtmarketing (DE-588)4330651-2 gnd rswk-swf Deutschland Germany Economic conditions 1990- Berlin (DE-588)4005728-8 gnd rswk-swf Berlin (DE-588)4005728-8 g Stadtsanierung (DE-588)4056769-2 s Stadtmarketing (DE-588)4330651-2 s Geschichte 1989-2011 z DE-604 Stadtentwicklung (DE-588)4056730-8 s Metropole (DE-588)4125924-5 s DE-188 Erscheint auch als Online-Ausgabe 978-0-203-13754-3 Digitalisierung BSB Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024623473&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024623473&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Colomb, Claire 1978- Staging the new Berlin place marketing and the politics of urban reinvention post-1989 Wirtschaft Urban renewal Germany Berlin Place marketing Germany Berlin Stadtsanierung (DE-588)4056769-2 gnd Stadtentwicklung (DE-588)4056730-8 gnd Metropole (DE-588)4125924-5 gnd Stadtmarketing (DE-588)4330651-2 gnd |
| subject_GND | (DE-588)4056769-2 (DE-588)4056730-8 (DE-588)4125924-5 (DE-588)4330651-2 (DE-588)4005728-8 |
| title | Staging the new Berlin place marketing and the politics of urban reinvention post-1989 |
| title_auth | Staging the new Berlin place marketing and the politics of urban reinvention post-1989 |
| title_exact_search | Staging the new Berlin place marketing and the politics of urban reinvention post-1989 |
| title_full | Staging the new Berlin place marketing and the politics of urban reinvention post-1989 Claire Colomb |
| title_fullStr | Staging the new Berlin place marketing and the politics of urban reinvention post-1989 Claire Colomb |
| title_full_unstemmed | Staging the new Berlin place marketing and the politics of urban reinvention post-1989 Claire Colomb |
| title_short | Staging the new Berlin |
| title_sort | staging the new berlin place marketing and the politics of urban reinvention post 1989 |
| title_sub | place marketing and the politics of urban reinvention post-1989 |
| topic | Wirtschaft Urban renewal Germany Berlin Place marketing Germany Berlin Stadtsanierung (DE-588)4056769-2 gnd Stadtentwicklung (DE-588)4056730-8 gnd Metropole (DE-588)4125924-5 gnd Stadtmarketing (DE-588)4330651-2 gnd |
| topic_facet | Wirtschaft Urban renewal Germany Berlin Place marketing Germany Berlin Stadtsanierung Stadtentwicklung Metropole Stadtmarketing Deutschland Germany Economic conditions 1990- Berlin |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024623473&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024623473&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT colombclaire stagingthenewberlinplacemarketingandthepoliticsofurbanreinventionpost1989 |