Verfügbarkeit: Marketing-Management

Marketing-Management: Strategien für wertschaffendes Handeln

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Kotler, Philip 1931- (VerfasserIn), Keller, Kevin Lane 1956- (VerfasserIn), Bliemel, Friedhelm (VerfasserIn)
Format:	Buch
Sprache:	German English
Veröffentlicht:	München [u.a.] Pearson Studium [20]11
Ausgabe:	12., aktualisierte Aufl., [Nachdr.]
Schriftenreihe:	wi Wirtschaft
Schlagworte:	CD-ROM Marktanalyse Management Marketing-Mix Marketingmanagement Marketing Marktforschung Einführung Lehrbuch Konferenzschrift
Beschreibung:	XXXIV, 1261 S. Ill., graph. Darst.
ISBN:	9783827372291

Internformat

MARC


LEADER	00000nam a22000008c 4500
001	BV039756217
003	DE-604
005	00000000000000.0
007	t
008	111213s2011 gw ad\|\| \|\|\|\| 00\|\|\| ger d
020			\|a 9783827372291 \|9 978-3-8273-7229-1
035			\|a (OCoLC)845753952
035			\|a (DE-599)BVBBV039756217
040			\|a DE-604 \|b ger \|e rakddb
041	1		\|a ger \|h eng
044			\|a gw \|c DE
049			\|a DE-2070s \|a DE-522
082	0		\|a 658.8 \|2 22/ger
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a WIR 810f \|2 stub
084			\|a 650 \|2 sdnb
084			\|a WIR 545f \|2 stub
084			\|a WIR 540f \|2 stub
100	1		\|a Kotler, Philip \|d 1931- \|e Verfasser \|0 (DE-588)121409600 \|4 aut
240	1	0	\|a Marketing management
245	1	0	\|a Marketing-Management \|b Strategien für wertschaffendes Handeln \|c Philip Kotler ; Kevin Lane Keller ; Friedhelm Bliemel
250			\|a 12., aktualisierte Aufl., [Nachdr.]
264		1	\|a München [u.a.] \|b Pearson Studium \|c [20]11
300			\|a XXXIV, 1261 S. \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
490	0		\|a wi Wirtschaft
650	0	7	\|a CD-ROM \|0 (DE-588)4139307-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktanalyse \|0 (DE-588)4037624-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Management \|0 (DE-588)4037278-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing-Mix \|0 (DE-588)4168908-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktforschung \|0 (DE-588)4037630-8 \|2 gnd \|9 rswk-swf
655		7	\|8 1\p \|0 (DE-588)4151278-9 \|a Einführung \|2 gnd-content
655		7	\|8 2\p \|0 (DE-588)4123623-3 \|a Lehrbuch \|2 gnd-content
655		7	\|8 3\p \|0 (DE-588)1071861417 \|a Konferenzschrift \|2 gnd-content
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a Management \|0 (DE-588)4037278-9 \|D s
689	0		\|8 4\p \|5 DE-604
689	1	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	1	1	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	1		\|8 5\p \|5 DE-604
689	2	0	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	2	1	\|a CD-ROM \|0 (DE-588)4139307-7 \|D s
689	2		\|8 6\p \|5 DE-604
689	3	0	\|a Marktanalyse \|0 (DE-588)4037624-2 \|D s
689	3		\|8 7\p \|5 DE-604
689	4	0	\|a Marketing-Mix \|0 (DE-588)4168908-2 \|D s
689	4		\|8 8\p \|5 DE-604
689	5	0	\|a Marktforschung \|0 (DE-588)4037630-8 \|D s
689	5		\|8 9\p \|5 DE-604
700	1		\|a Keller, Kevin Lane \|d 1956- \|e Verfasser \|0 (DE-588)132842920 \|4 aut
700	1		\|a Bliemel, Friedhelm \|e Verfasser \|0 (DE-588)120715503 \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-024617513
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 4\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 5\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 6\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 7\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 8\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 9\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

_version_	1804148666479411200
any_adam_object
author	Kotler, Philip 1931- Keller, Kevin Lane 1956- Bliemel, Friedhelm
author_GND	(DE-588)121409600 (DE-588)132842920 (DE-588)120715503
author_facet	Kotler, Philip 1931- Keller, Kevin Lane 1956- Bliemel, Friedhelm
author_role	aut aut aut
author_sort	Kotler, Philip 1931-
author_variant	p k pk k l k kl klk f b fb
building	Verbundindex
bvnumber	BV039756217
classification_rvk	QP 600
classification_tum	WIR 810f WIR 545f WIR 540f
ctrlnum	(OCoLC)845753952 (DE-599)BVBBV039756217
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	12., aktualisierte Aufl., [Nachdr.]
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03364nam a22008058c 4500</leader><controlfield tag="001">BV039756217</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">111213s2011 gw ad\|\| \|\|\|\| 00\|\|\| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783827372291</subfield><subfield code="9">978-3-8273-7229-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)845753952</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV039756217</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="1" ind2=" "><subfield code="a">ger</subfield><subfield code="h">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield><subfield code="a">DE-522</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 545f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 540f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="d">1931-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121409600</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Marketing management</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing-Management</subfield><subfield code="b">Strategien für wertschaffendes Handeln</subfield><subfield code="c">Philip Kotler ; Kevin Lane Keller ; Friedhelm Bliemel</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">12., aktualisierte Aufl., [Nachdr.]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München [u.a.]</subfield><subfield code="b">Pearson Studium</subfield><subfield code="c">[20]11</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXIV, 1261 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">wi Wirtschaft</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">CD-ROM</subfield><subfield code="0">(DE-588)4139307-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktanalyse</subfield><subfield code="0">(DE-588)4037624-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing-Mix</subfield><subfield code="0">(DE-588)4168908-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">2\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">3\p</subfield><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">5\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">CD-ROM</subfield><subfield code="0">(DE-588)4139307-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">6\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Marktanalyse</subfield><subfield code="0">(DE-588)4037624-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">7\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Marketing-Mix</subfield><subfield code="0">(DE-588)4168908-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="8">8\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="8">9\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Keller, Kevin Lane</subfield><subfield code="d">1956-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)132842920</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bliemel, Friedhelm</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)120715503</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024617513</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">5\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">6\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">7\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">8\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">9\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
genre	1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content 3\p (DE-588)1071861417 Konferenzschrift gnd-content
genre_facet	Einführung Lehrbuch Konferenzschrift
id	DE-604.BV039756217
illustrated	Illustrated
indexdate	2024-07-10T00:10:46Z
institution	BVB
isbn	9783827372291
language	German English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-024617513
oclc_num	845753952
open_access_boolean
owner	DE-2070s DE-522
owner_facet	DE-2070s DE-522
physical	XXXIV, 1261 S. Ill., graph. Darst.
publishDateSearch	2011
publishDateSort	2011
publisher	Pearson Studium
record_format	marc
series2	wi Wirtschaft
spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management Marketing-Management Strategien für wertschaffendes Handeln Philip Kotler ; Kevin Lane Keller ; Friedhelm Bliemel 12., aktualisierte Aufl., [Nachdr.] München [u.a.] Pearson Studium [20]11 XXXIV, 1261 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier wi Wirtschaft CD-ROM (DE-588)4139307-7 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content 3\p (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 4\p DE-604 Marketingmanagement (DE-588)4168907-0 s 5\p DE-604 CD-ROM (DE-588)4139307-7 s 6\p DE-604 Marktanalyse (DE-588)4037624-2 s 7\p DE-604 Marketing-Mix (DE-588)4168908-2 s 8\p DE-604 Marktforschung (DE-588)4037630-8 s 9\p DE-604 Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut Bliemel, Friedhelm Verfasser (DE-588)120715503 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 9\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotler, Philip 1931- Keller, Kevin Lane 1956- Bliemel, Friedhelm Marketing-Management Strategien für wertschaffendes Handeln CD-ROM (DE-588)4139307-7 gnd Marktanalyse (DE-588)4037624-2 gnd Management (DE-588)4037278-9 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd
subject_GND	(DE-588)4139307-7 (DE-588)4037624-2 (DE-588)4037278-9 (DE-588)4168908-2 (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4037630-8 (DE-588)4151278-9 (DE-588)4123623-3 (DE-588)1071861417
title	Marketing-Management Strategien für wertschaffendes Handeln
title_alt	Marketing management
title_auth	Marketing-Management Strategien für wertschaffendes Handeln
title_exact_search	Marketing-Management Strategien für wertschaffendes Handeln
title_full	Marketing-Management Strategien für wertschaffendes Handeln Philip Kotler ; Kevin Lane Keller ; Friedhelm Bliemel
title_fullStr	Marketing-Management Strategien für wertschaffendes Handeln Philip Kotler ; Kevin Lane Keller ; Friedhelm Bliemel
title_full_unstemmed	Marketing-Management Strategien für wertschaffendes Handeln Philip Kotler ; Kevin Lane Keller ; Friedhelm Bliemel
title_short	Marketing-Management
title_sort	marketing management strategien fur wertschaffendes handeln
title_sub	Strategien für wertschaffendes Handeln
topic	CD-ROM (DE-588)4139307-7 gnd Marktanalyse (DE-588)4037624-2 gnd Management (DE-588)4037278-9 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd
topic_facet	CD-ROM Marktanalyse Management Marketing-Mix Marketingmanagement Marketing Marktforschung Einführung Lehrbuch Konferenzschrift
work_keys_str_mv	AT kotlerphilip marketingmanagement AT kellerkevinlane marketingmanagement AT bliemelfriedhelm marketingmanagement AT kotlerphilip marketingmanagementstrategienfurwertschaffendeshandeln AT kellerkevinlane marketingmanagementstrategienfurwertschaffendeshandeln AT bliemelfriedhelm marketingmanagementstrategienfurwertschaffendeshandeln

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge