The B2B social media book: become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, e-mail, and more
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis Klappentext |
| Beschreibung: | XIX, 218 S. Ill., graph. Darst. |
| ISBN: | 1118167767 9781118167762 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV039744024 | ||
| 003 | DE-604 | ||
| 005 | 20240703 | ||
| 007 | t | ||
| 008 | 111206s2012 ad|| |||| 00||| eng d | ||
| 010 | |a 2011037191 | ||
| 016 | 7 | |a 101779040X |2 DE-101 | |
| 020 | |a 1118167767 |c (hardback) |9 1-118-16776-7 | ||
| 020 | |a 9781118167762 |c (hardback) |9 978-1-118-16776-2 | ||
| 035 | |a (OCoLC)741542304 | ||
| 035 | |a (DE-599)BVBBV039744024 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-20 |a DE-739 |a DE-2070s |a DE-860 |a DE-Aug4 |a DE-1050 |a DE-703 |a DE-91S |a DE-91 |a DE-92 | ||
| 050 | 0 | |a HF5415.1265 | |
| 082 | 0 | |a 658.8/72 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a WIR 825f |2 stub | ||
| 084 | |a 650 |2 sdnb | ||
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Bodnar, Kipp |d 1982- |e Verfasser |0 (DE-588)1035209365 |4 aut | |
| 245 | 1 | 0 | |a The B2B social media book |b become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, e-mail, and more |c Kipp Bodnar and Jeffrey L. Cohen |
| 246 | 1 | 0 | |a B 2 B, Business to Business, business-to-business |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2012 | |
| 300 | |a XIX, 218 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | |a Internet marketing | |
| 650 | 0 | |a Social media / Economic aspects | |
| 650 | 0 | |a Online social networks / Economic aspects | |
| 650 | 0 | |a BUSINESS & ECONOMICS / Marketing / General / bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
| 689 | 0 | 1 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Cohen, Jeffrey L. |d 1965- |e Sonstige |0 (DE-588)1035209713 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-118-21378-0 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-118-21393-3 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-118-21430-5 |
| 856 | 4 | 2 | |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=3933591&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 856 | 4 | 2 | |m Digitalisierung UB Passau |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024591630&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m Digitalisierung UB Passau |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024591630&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |3 Klappentext |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-024591630 | |
Datensatz im Suchindex
| _version_ | 1805145692740517888 |
|---|---|
| adam_text |
Foreword Ann Handley
xi
Introduction We Didn't Wake Up One Day
xv
and Write This Book
How We Got Here
xvi
This Book Is an Offer
xvii
You Want More Examples?
xvii
What Did We Miss?
xviii
Are You Ready to Co?
xviii
The Fundamentals of Social Media Lead
Generation
1
ι
Why B2B Is Better at Social Media Than B2C
3
The Marketing Status Quo
Ъ
What Your Marketing Could Be
4
Five Reasons B2B Companies Are a Better Fit for Social
4
Media Marketing Than B2C Companies
When Social Media Isn 't Right for B2B
6
B2B Social Media as an Annuity
8
Results Independent of Effort
8
Annuities Facilitate Scale
9
Social Media Is Only One Piece
9
Building a Next-Generation B2B Marketing Team
/0
Storytelling
+
Data Analysis
=
Great Social Media Marketer
10
The Perfect B2B Marketing Leader
11
Three B2B Social Media Steps to
Superstardom
1
1
7.
Five-Step Social Media Lead Generation Process
13
Step I: Getting the Basics Right
14
Step
2:
Maximize Content Discovery 1
7
Step
3:
Create Conversion Ubiquity
21
Step
4:
Test and Fail Fast
22
Step
5:
Optimize for Maximum Lead Flow
25
Three B2B Social Media Lead Generation Steps to
Superstardom 27
5
Yes, Chapter
3
in a Social Media Book Is about
29
Search (It's That Important!)
Evolution of Search
29
Context as the Foundation of Search
29
Four
On
-Раде
Optimization Opportunities
30
Authority Drives Ranking
32
Three Strategies for Link Building Success
33
Changing Authority
34
Social Search and B2B
35
Unified Keyword Strategy
35
Rank Is Dead
37
Search Isn't Just Google
38
Three B2B Search Engine Optimization Steps to
Superstardom 39
4
How to Close the Loop of Social Media
ROI
41
The Math of
ROI
42
Calculating COCA
42
Understanding Total Lifetime Value
43
Social Media Is Good for COCA and TLV
46
Intent Is Attribution
47
First- versus
Last-Ađion
Attribution
48
Gathering the Data
49
Measuring to
Superstardom 50
Integrating Marketing and Sales Databases
50
It Is Math, Not Hugs
51
Three B2B Social Media
ROI
Steps to
Superstardom 52
■j
Reach: More Is Always Better
55
Being Targeted Isn't Enough
55
Be Able to Sell Anything
56
Six Time-Tested Methods for Building Reach
57
Remarkable and Freguent Content Fuels Reach
58
Paying for Reach Is Okay
59
Nearsightedness Kills Great Marketing
6
1
Three B2B Social Media Reach Building Steps to
Superstardom 61
Social Media Lead Generation in Action
63
6
Creating Ebooks and Webinars That Prospects Love
65
Create Ebooks Everyone Wants
66
The
Ю
-Step
Blueprint to Ebook Awesomeness
67
Webinars Are Low-Cost Trade Shows
69
Five Steps for an Engaging Webinar
70
Marketing with Existing Sales Tools
71
Storytelling with Video
71
Three Commandments of B2B Video
72
To YouTube or Not to YouTube, That Is the Question
73
Being Interesting Is the New Black
74
Three B2B Social Media Content Offer Steps to
Superstardom 74
Ί
Why You Are Already a Business Blogging Expert
77
The Origins of Corporate Blogging
78
The Thinking Part of Setting Up Your Business Blog
79
The Content Part of Setting Up Your Blog
80
The Nuts and Bolts Part of Setting Up Your Blog
82
The Ultimate Business Blogging Checklist
84
Blog Content Drives Leads
95
Three B2B Blogging Steps to
Superstardom 96
8
Become a Linkedln Lead Generation Superstar
97
Profiles Are Just the Beginning
97
Companies Can Get Recommendations Too
100
Business Value Through Sharing
102
Grouping Your Expertise: Linkedln Groups
103
Answering the Questions: Linkedln Answers
105
Professionals Need Advertising Too
106
Three B2B Linkedln Steps to
Superstardom 108
Twitter: Leads in
140
Characters
109
Five Off-Platform Benefits of Twitter
110
Anatomy of a Tweet
111
Replies and Mentions
112
Retweets
113
Direct Messages
114
Hashtags
114
Finding B2B Leads on Twitter
115
Setting Up a B2B Twitter Account
116
The
10-4-1
Rule of Social Sharing
117
14
Ways to Drive Leads with Content on Twitter
118
Five Ideas for Prospect Engagement for B2B Companies
123
Pushing the Twitter Envelope
124
Three B2B Twitter Steps to
Superstardom 126
10
Maximizing Facebook Lead Generation
127
through Engagement
Profiles versus Pages
127
It Made Sense for Cisco to Join
128
Three Reasons to Create a B2B Presence on Facebook
128
Yes, Facebook Is for B2B
129
Understanding the EdgeRank Engagement Algorithm
130
10
Ways to Drive Leads on Facebook
131
Facebook Engagement Means Leads
138
Three B2B Social Media Facebook Steps to
Superstardom 141
¡: E-Mail Is Social
143
Opt-In Is a Better Call to Adion
143
Why Nobody Likes E-Mail
145
12
Ways to Get More Leads Out of E-Mail
145
Testing E-Mail Ideas Using Social Media
148
Four Ways to Socialize a Prospect's Inbox
149
Social Profiles within the Inbox
150
Three B2B Social Media E-Mail Steps to
Superstardom 151
Taking Social Media Lead Generation
153
to the Next Level
7
Stop Preparing for the Mobile Web; It's Here
155
Getting Smart about Smartphones
155
Two Ways to Mobile-Optimize a Website
157
On the Co with Mobile Content
159
What Is the Context of Your Content?
161
Rethinking the Mobile Landing Page
161
B2B Mobile Apps Are for Suckers
163
Location Is for Sales, Not Marketing
164
Three B2B Social Media Mobile Marketing Steps to
Superstardom 165
■:.:■
Making Trade Shows
Social
167
Driving Trade Show Leads with Social Media
167
Treat Trade Shows Like Comarketing
168
Five Steps to Instantly Make Your Trade Show More Social
169
Taking Over Physical and Digital Word of Mouth
170
Three Trade Show Takeaways from "DNS Is Sexy"
172
Using Location to Become the Best "Party" at a Trade Show
172
Virtual Conference
173
Three B2B Social Media Trade Show Steps to
Superstardom 175
1
л
Run a B2B Social Media Marketing Team Like
177
a Start-Up
It All Starts with Passion 1
77
Where Does Passion Come From?
7 79
Knowing When to Ship
180
It Becomes Agile Marketing Anyway
18
1
Three
Principies
of Agile Marketing
181
When It's Time to Look for Funding
182
What's the Exit Strategy?
183
Three B2B Social Media Start-Up Steps to
Superstardom 184
10
B2B Social Media Roadblocks
185
/.
Legal Wan ts Full Appro
val—
Of Eve ryth
i n g
185
2.
Social Network Access Is Blocked
186
3.
Executive Support Is Lacking
187
4.
The Customer Base Is Not Attuned to Social Media
187
5.
But I Have a Real Job to Do
188
6.
It Is Free, Right?
188
7.
We Need the Right People for the Task
189
8.
We Have Always Done It This Way
190
9.
The Network Admin Is a Debbie Downer
190
10.
You Don't Know Where to Start
191
Three Clearing Roadblock Steps to
Superstardom 193
6
The Best Time Ever!
195
Social Media Marketing Is about Lead Generation
196
Be a Storyteller Who Uses Data
196
Second Is the First Loser
197
Useless Metrics
197
The Beginning, Not the End
198
Acknowledgments
201
About the Authors
203
Notes
205
Index
209
•^^^ШШЩ
ШІЩЩЙШІАШШШ^А^
in conversations,
tjlllll^nlałAyfFcp
¡trtísied
sptìrces,
and forge new relationships.
Kipp
Bodnár
;
speakers, and marketing thought leaders, wnveil
söciälmedia.
Revenue, is the only metric you need
and get byy-in from the C-suite. The B2B Social
toiÌiil^ùrj^n-^cjgJ^rtìed^
Montent
for all parts /of
thè B2B
social media lead-generation
eţioeţkş
tha| rock
tö
tweets that drive traffic
p^
offline lead-gerierarion methods/such as trade shows,
Ttiedia^oojs^to ¡aimplify
lëad-genération
results
roadblocks that derail your BZBsocibl media strategies
^dí^
THe
§2В
Social Media
р^!рјј;Љ
withiiciystomers, increase online
^^esiÄishwnÄvyay
of
mgrketiirjgSłha^will
make you
d
marketing superstar. |
| any_adam_object | 1 |
| author | Bodnar, Kipp 1982- |
| author_GND | (DE-588)1035209365 (DE-588)1035209713 |
| author_facet | Bodnar, Kipp 1982- |
| author_role | aut |
| author_sort | Bodnar, Kipp 1982- |
| author_variant | k b kb |
| building | Verbundindex |
| bvnumber | BV039744024 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| classification_tum | WIR 825f WIR 800f |
| ctrlnum | (OCoLC)741542304 (DE-599)BVBBV039744024 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV039744024</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240703</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">111206s2012 ad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011037191</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">101779040X</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118167767</subfield><subfield code="c">(hardback)</subfield><subfield code="9">1-118-16776-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118167762</subfield><subfield code="c">(hardback)</subfield><subfield code="9">978-1-118-16776-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)741542304</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV039744024</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-20</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-91S</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-92</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1265</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 825f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bodnar, Kipp</subfield><subfield code="d">1982-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1035209365</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The B2B social media book</subfield><subfield code="b">become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, e-mail, and more</subfield><subfield code="c">Kipp Bodnar and Jeffrey L. Cohen</subfield></datafield><datafield tag="246" ind1="1" ind2="0"><subfield code="a">B 2 B, Business to Business, business-to-business</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIX, 218 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Social media / Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Online social networks / Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General / bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cohen, Jeffrey L.</subfield><subfield code="d">1965-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)1035209713</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-118-21378-0</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-118-21393-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-118-21430-5</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=3933591&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Passau</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024591630&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Passau</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024591630&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Klappentext</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024591630</subfield></datafield></record></collection> |
| id | DE-604.BV039744024 |
| illustrated | Illustrated |
| indexdate | 2024-07-21T00:18:03Z |
| institution | BVB |
| isbn | 1118167767 9781118167762 |
| language | English |
| lccn | 2011037191 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024591630 |
| oclc_num | 741542304 |
| open_access_boolean | |
| owner | DE-20 DE-739 DE-2070s DE-860 DE-Aug4 DE-1050 DE-703 DE-91S DE-BY-TUM DE-91 DE-BY-TUM DE-92 |
| owner_facet | DE-20 DE-739 DE-2070s DE-860 DE-Aug4 DE-1050 DE-703 DE-91S DE-BY-TUM DE-91 DE-BY-TUM DE-92 |
| physical | XIX, 218 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Bodnar, Kipp 1982- Verfasser (DE-588)1035209365 aut The B2B social media book become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, e-mail, and more Kipp Bodnar and Jeffrey L. Cohen B 2 B, Business to Business, business-to-business Hoboken, NJ Wiley 2012 XIX, 218 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internet marketing Social media / Economic aspects Online social networks / Economic aspects BUSINESS & ECONOMICS / Marketing / General / bisacsh Wirtschaft Soziale Software (DE-588)7550143-0 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Soziale Software (DE-588)7550143-0 s Business-to-Business-Marketing (DE-588)4631075-7 s DE-604 Cohen, Jeffrey L. 1965- Sonstige (DE-588)1035209713 oth Erscheint auch als Online-Ausgabe 978-1-118-21378-0 Erscheint auch als Online-Ausgabe 978-1-118-21393-3 Erscheint auch als Online-Ausgabe 978-1-118-21430-5 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3933591&prov=M&dok_var=1&dok_ext=htm Inhaltstext Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024591630&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024591630&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Bodnar, Kipp 1982- The B2B social media book become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, e-mail, and more Internet marketing Social media / Economic aspects Online social networks / Economic aspects BUSINESS & ECONOMICS / Marketing / General / bisacsh Wirtschaft Soziale Software (DE-588)7550143-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4631075-7 |
| title | The B2B social media book become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, e-mail, and more |
| title_alt | B 2 B, Business to Business, business-to-business |
| title_auth | The B2B social media book become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, e-mail, and more |
| title_exact_search | The B2B social media book become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, e-mail, and more |
| title_full | The B2B social media book become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, e-mail, and more Kipp Bodnar and Jeffrey L. Cohen |
| title_fullStr | The B2B social media book become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, e-mail, and more Kipp Bodnar and Jeffrey L. Cohen |
| title_full_unstemmed | The B2B social media book become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, e-mail, and more Kipp Bodnar and Jeffrey L. Cohen |
| title_short | The B2B social media book |
| title_sort | the b2b social media book become a marketing superstar by generating leads with blogging linkedin twitter facebook e mail and more |
| title_sub | become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, e-mail, and more |
| topic | Internet marketing Social media / Economic aspects Online social networks / Economic aspects BUSINESS & ECONOMICS / Marketing / General / bisacsh Wirtschaft Soziale Software (DE-588)7550143-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Internet marketing Social media / Economic aspects Online social networks / Economic aspects BUSINESS & ECONOMICS / Marketing / General / bisacsh Wirtschaft Soziale Software Business-to-Business-Marketing |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=3933591&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024591630&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024591630&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT bodnarkipp theb2bsocialmediabookbecomeamarketingsuperstarbygeneratingleadswithblogginglinkedintwitterfacebookemailandmore AT cohenjeffreyl theb2bsocialmediabookbecomeamarketingsuperstarbygeneratingleadswithblogginglinkedintwitterfacebookemailandmore AT bodnarkipp b2bbusinesstobusinessbusinesstobusiness AT cohenjeffreyl b2bbusinesstobusinessbusinesstobusiness |