Markenpsychologie: wie Marken wirken - was Marken stark macht
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler
2011
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Online-Zugang: | BFE01 Volltext |
| Beschreibung: | 1 Online-Ressource (236 S.) Ill., graph. Darst. |
| ISBN: | 3834931802 9783834969569 |
| DOI: | 10.1007/978-3-8349-6956-9 |
Internformat
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Datensatz im Suchindex
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| author | Gutjahr, Gert |
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| discipline | Psychologie Wirtschaftswissenschaften Ökotrophologie |
| doi_str_mv | 10.1007/978-3-8349-6956-9 |
| edition | 1. Aufl. |
| format | Electronic eBook |
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| id | DE-604.BV039737650 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:45:29Z |
| institution | BVB |
| isbn | 3834931802 9783834969569 |
| language | German |
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| physical | 1 Online-Ressource (236 S.) Ill., graph. Darst. |
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| publishDate | 2011 |
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| publisher | Gabler |
| record_format | marc |
| spellingShingle | Gutjahr, Gert Markenpsychologie wie Marken wirken - was Marken stark macht Neuroökonomik (DE-588)7613972-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)7613972-4 (DE-588)4144679-3 |
| title | Markenpsychologie wie Marken wirken - was Marken stark macht |
| title_auth | Markenpsychologie wie Marken wirken - was Marken stark macht |
| title_exact_search | Markenpsychologie wie Marken wirken - was Marken stark macht |
| title_full | Markenpsychologie wie Marken wirken - was Marken stark macht Gert Gutjahr |
| title_fullStr | Markenpsychologie wie Marken wirken - was Marken stark macht Gert Gutjahr |
| title_full_unstemmed | Markenpsychologie wie Marken wirken - was Marken stark macht Gert Gutjahr |
| title_short | Markenpsychologie |
| title_sort | markenpsychologie wie marken wirken was marken stark macht |
| title_sub | wie Marken wirken - was Marken stark macht |
| topic | Neuroökonomik (DE-588)7613972-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Neuroökonomik Markenpolitik |
| url | https://doi.org/10.1007/978-3-8349-6956-9 |
| work_keys_str_mv | AT gutjahrgert markenpsychologiewiemarkenwirkenwasmarkenstarkmacht |