Verfügbarkeit: Reklamnaja kommunikacija

Reklamnaja kommunikacija: lingvokulʹturnyj aspekt ; sbornik obzorov

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Bibliographische Detailangaben
Format:	Buch
Sprache:	Russian
Veröffentlicht:	Moskva INION RAN, Centr Gumanit. Nauč.-Inform. Issled. 2011
Schriftenreihe:	Serija Teorija i istorija jazykoznanija
Schlagworte:	Kommunikation Psycholinguistik Werbesprache Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	172 S.
ISBN:	9785248005925

Internformat

MARC


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Datensatz im Suchindex

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adam_text	СОДЕРЖАНИЕ H.H. Трошина. Рекламная коммуникация в глобализирующемся мире (Введение) ...............................................................................4 H.A. Гусейнова. Коммерческая реклама: Современное состояние и тенденции развития .....................................................................9 H.H. Трошина. Текстовые модели в рекламном дискурсе .............27 Л.Г. Лузина. Вербальные и невербальные средства воздействия в рекламе ..................................................................41 М.В. Томская. Реклама в гендерном измерении ..............................49 Е.О. Опарина. Прецедентные феномены в рекламе ........................68 М.Б. Раренко. Об особенностях перевода рекламы ........................83 Е.В. Соколова. Реклама и ее язык в западной художественной литературе ....................................................................................104 ЕЕ. Анисимова. Об особенностях рекламного дискурса в православных СМИ ..................................................................124 В.Н. Мерзлякова. Образы персональной успешности в рекламной коммуникации .............................................................................134 С.Г. Давыдов. Онлайн-тестирование рекламного макета в печатной периодике: Случай «Cwra-FM».................................................156 M.B. Ягодкина, Язык рекламы как средство формирования виртуальной реальности. (Реферат O.K. Клименко) ................163
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isbn	9785248005925
language	Russian
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physical	172 S.
publishDate	2011
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publisher	INION RAN, Centr Gumanit. Nauč.-Inform. Issled.
record_format	marc
series2	Serija Teorija i istorija jazykoznanija
spelling	Reklamnaja kommunikacija lingvokulʹturnyj aspekt ; sbornik obzorov [red. kollegija: N. N. Trošina (otv. red.)...] Moskva INION RAN, Centr Gumanit. Nauč.-Inform. Issled. 2011 172 S. txt rdacontent n rdamedia nc rdacarrier Serija Teorija i istorija jazykoznanija In kyrill. Schrift, russ. Kommunikation (DE-588)4031883-7 gnd rswk-swf Psycholinguistik (DE-588)4127537-8 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbesprache (DE-588)4065535-0 s Kommunikation (DE-588)4031883-7 s Psycholinguistik (DE-588)4127537-8 s DE-604 Trošina, Natalʹja N. Sonstige (DE-588)103666036 oth Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024584654&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Reklamnaja kommunikacija lingvokulʹturnyj aspekt ; sbornik obzorov Kommunikation (DE-588)4031883-7 gnd Psycholinguistik (DE-588)4127537-8 gnd Werbesprache (DE-588)4065535-0 gnd
subject_GND	(DE-588)4031883-7 (DE-588)4127537-8 (DE-588)4065535-0 (DE-588)4143413-4
title	Reklamnaja kommunikacija lingvokulʹturnyj aspekt ; sbornik obzorov
title_auth	Reklamnaja kommunikacija lingvokulʹturnyj aspekt ; sbornik obzorov
title_exact_search	Reklamnaja kommunikacija lingvokulʹturnyj aspekt ; sbornik obzorov
title_full	Reklamnaja kommunikacija lingvokulʹturnyj aspekt ; sbornik obzorov [red. kollegija: N. N. Trošina (otv. red.)...]
title_fullStr	Reklamnaja kommunikacija lingvokulʹturnyj aspekt ; sbornik obzorov [red. kollegija: N. N. Trošina (otv. red.)...]
title_full_unstemmed	Reklamnaja kommunikacija lingvokulʹturnyj aspekt ; sbornik obzorov [red. kollegija: N. N. Trošina (otv. red.)...]
title_short	Reklamnaja kommunikacija
title_sort	reklamnaja kommunikacija lingvokulʹturnyj aspekt sbornik obzorov
title_sub	lingvokulʹturnyj aspekt ; sbornik obzorov
topic	Kommunikation (DE-588)4031883-7 gnd Psycholinguistik (DE-588)4127537-8 gnd Werbesprache (DE-588)4065535-0 gnd
topic_facet	Kommunikation Psycholinguistik Werbesprache Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024584654&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT trosinanatalʹjan reklamnajakommunikacijalingvokulʹturnyjaspektsbornikobzorov

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MARC

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