Legends in marketing: Philip Kotler: Vol. 9 The social and ethical side of marketing
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
SAGE
2012
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Legends in marketing
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXII, 230 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 cc4500 | ||
|---|---|---|---|
| 001 | BV039733567 | ||
| 003 | DE-604 | ||
| 005 | 20120614 | ||
| 007 | t | ||
| 008 | 111130s2012 |||| 00||| eng d | ||
| 035 | |a (OCoLC)767800217 | ||
| 035 | |a (DE-599)BVBBV039733567 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-1049 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Legends in marketing: Philip Kotler |n Vol. 9 |p The social and ethical side of marketing |c series ed.: Jagdish N. Sheth |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Los Angeles, Calif. [u.a.] |b SAGE |c 2012 | |
| 300 | |a XXII, 230 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Legends in marketing | |
| 700 | 1 | |a Sheth, Jagdish N. |d 1938- |0 (DE-588)124543227 |4 edt | |
| 700 | 1 | |a Achrol, Ravi S. |e Sonstige |0 (DE-588)170128741 |4 oth | |
| 700 | 1 | |a Blattberg, Robert C. |d 1942- |e Sonstige |0 (DE-588)170875407 |4 oth | |
| 773 | 0 | 8 | |w (DE-604)BV039733540 |g 9 |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024581399&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024581399 | ||
Datensatz im Suchindex
| _version_ | 1804148617264496640 |
|---|---|
| adam_text | Titel: Bd. 9. Legends in marketing. The social and ethical side of marketing
Autor:
Jahr: 2012
Contents
Appendix of Sources ix
Timeline xiii
Legends in Marketing xv
Legends in Marketing: Philip Kotler xix
Volume Introduction: Philip Kotler s Perspective on Marketing s Social
and Ethical Side by Paul N. Bloom xxi
1. The Elements of Social Action 1
2. Social Marketing: An Approach to Planned Social Change
(with Gerald Zaltman) 19
3. What Consumerism Means for Marketers 36
4. Advertising in the Nonprofit Sector 51
5. A Marketing Approach to Energy Conservation
(with Arthur Sterngold) 66
6. Strategies for Introducing Marketing into Nonprofit Organizations 78
7. The Marketing of Social Causes: The First 10 Years
(with Karen F. A. Fox) 92
8. Reducing Cigarette Smoking: An Opportunity for Social Marketing?
(with Karen F. A. Fox) 109
9. Strategic Marketing for Non-Profit Organizations
(with Alan R. Andreasen) 123
10. Not-for-Profit Marketing (with Alan R. Andreasen) 144
11. Competitiveness and Civic Character 161
12. Best of Breed (with Nancy Lee) 167
13. Wrestling with Ethics: Is Marketing Ethics an Oxymoron? 180
14. Ethical Lapses of Marketers 188
15. Alleviating Poverty: A Macro/Micro Marketing Perspective
(with Ned Roberto and Tony Leisner) 194
16. Marketing in the Public Sector: The Final Frontier (with Nancy R. Lee) 206
Perspectives of Other Scholars
17. A Reflective Commentary on Philip Kotler by Sonya A. Grier 217
18. Social Action Work by Kash Rangan 221
19. The Contributions of Philip Kotler to CSR and Marketing Ethics
by Patrick E. Murphy 224
About the Editors and Contributors 229
|
| any_adam_object | 1 |
| author2 | Sheth, Jagdish N. 1938- |
| author2_role | edt |
| author2_variant | j n s jn jns |
| author_GND | (DE-588)124543227 (DE-588)170128741 (DE-588)170875407 |
| author_facet | Sheth, Jagdish N. 1938- |
| building | Verbundindex |
| bvnumber | BV039733567 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)767800217 (DE-599)BVBBV039733567 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01288nam a2200325 cc4500</leader><controlfield tag="001">BV039733567</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20120614 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">111130s2012 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)767800217</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV039733567</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-1049</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Legends in marketing: Philip Kotler</subfield><subfield code="n">Vol. 9</subfield><subfield code="p">The social and ethical side of marketing</subfield><subfield code="c">series ed.: Jagdish N. Sheth</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles, Calif. [u.a.]</subfield><subfield code="b">SAGE</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXII, 230 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Legends in marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sheth, Jagdish N.</subfield><subfield code="d">1938-</subfield><subfield code="0">(DE-588)124543227</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Achrol, Ravi S.</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)170128741</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Blattberg, Robert C.</subfield><subfield code="d">1942-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)170875407</subfield><subfield code="4">oth</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="w">(DE-604)BV039733540</subfield><subfield code="g">9</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024581399&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024581399</subfield></datafield></record></collection> |
| id | DE-604.BV039733567 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:09:59Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024581399 |
| oclc_num | 767800217 |
| open_access_boolean | |
| owner | DE-703 DE-1049 |
| owner_facet | DE-703 DE-1049 |
| physical | XXII, 230 S. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | SAGE |
| record_format | marc |
| series2 | Legends in marketing |
| spelling | Legends in marketing: Philip Kotler Vol. 9 The social and ethical side of marketing series ed.: Jagdish N. Sheth 1. publ. Los Angeles, Calif. [u.a.] SAGE 2012 XXII, 230 S. txt rdacontent n rdamedia nc rdacarrier Legends in marketing Sheth, Jagdish N. 1938- (DE-588)124543227 edt Achrol, Ravi S. Sonstige (DE-588)170128741 oth Blattberg, Robert C. 1942- Sonstige (DE-588)170875407 oth (DE-604)BV039733540 9 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024581399&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Legends in marketing: Philip Kotler |
| title | Legends in marketing: Philip Kotler |
| title_auth | Legends in marketing: Philip Kotler |
| title_exact_search | Legends in marketing: Philip Kotler |
| title_full | Legends in marketing: Philip Kotler Vol. 9 The social and ethical side of marketing series ed.: Jagdish N. Sheth |
| title_fullStr | Legends in marketing: Philip Kotler Vol. 9 The social and ethical side of marketing series ed.: Jagdish N. Sheth |
| title_full_unstemmed | Legends in marketing: Philip Kotler Vol. 9 The social and ethical side of marketing series ed.: Jagdish N. Sheth |
| title_short | Legends in marketing: Philip Kotler |
| title_sort | legends in marketing philip kotler the social and ethical side of marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024581399&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV039733540 |
| work_keys_str_mv | AT shethjagdishn legendsinmarketingphilipkotlervol9 AT achrolravis legendsinmarketingphilipkotlervol9 AT blattbergrobertc legendsinmarketingphilipkotlervol9 |