Legends in marketing: Philip Kotler: Vol. 6 Globalization and international marketing competition
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
SAGE
2012
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Legends in marketing
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIII, 212 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 cc4500 | ||
|---|---|---|---|
| 001 | BV039733558 | ||
| 003 | DE-604 | ||
| 005 | 20120614 | ||
| 007 | t | ||
| 008 | 111130s2012 |||| 00||| eng d | ||
| 035 | |a (OCoLC)767800207 | ||
| 035 | |a (DE-599)BVBBV039733558 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-1049 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Legends in marketing: Philip Kotler |n Vol. 6 |p Globalization and international marketing competition |c series ed.: Jagdish N. Sheth |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Los Angeles, Calif. [u.a.] |b SAGE |c 2012 | |
| 300 | |a XXIII, 212 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Legends in marketing | |
| 700 | 1 | |a Sheth, Jagdish N. |d 1938- |0 (DE-588)124543227 |4 edt | |
| 700 | 1 | |a Achrol, Ravi S. |e Sonstige |0 (DE-588)170128741 |4 oth | |
| 700 | 1 | |a Blattberg, Robert C. |d 1942- |e Sonstige |0 (DE-588)170875407 |4 oth | |
| 773 | 0 | 8 | |w (DE-604)BV039733540 |g 6 |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024581389&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024581389 | ||
Datensatz im Suchindex
| _version_ | 1804148617237233664 |
|---|---|
| adam_text | Titel: Bd. 6. Legends in marketing. Globalization and international marketing competition
Autor:
Jahr: 2012
Contents
Appendix of Sources ix
Timeline xiii
Legends in Marketing xv
Legends in Marketing: Philip Kotler xix
Volume Introduction: Why International Marketers Need to Read Kotler
by Michael R. Czinkota and Charles J. Skuba xxi
1. The World s Champion Marketers: The Japanese (with Liam Fahey) 1
2. Japanese Strategic Marketing: An Overview (with Liam Fahey) 18
3. Strategic Global Marketing: Lessons from the Japanese
(with Somkid Jatusripitak and Liam Fahey) 28
4. Global Standardization-Courting Danger 42
5. Global Marketing Strategies 47
6. Semiotics of Person and Nation Marketing 61
7. The Potential Contributions of Marketing Thinking to Economic
Development 69
8. Ending Global Stagnation: Linking the Fortunes of the Industrial
and Developing Countries (with Nikhilesh Dholakia) 78
9. Globalization-Realities and Strategies 97
10. There s No Place Like Our Place! The Marketing of Cities, Regions,
and Nations (with Donald Haider and Irving Rein) 117
11. The Asian Apocalypse: Crisis Marketing for Consumers and
Businesses (with Swee Hoon Ang and Siew Meng Leong) 123
12. Only the Sustainable Succeed: Lessons from Asian Survivors
(with Hermawan Kartajaya) 145
13. Country as Brand, Product, and Beyond: A Place Marketing and
Brand Management Perspective (with David Gertner) 161
14. How Can a Place Correct a Negative Image? (with David Gertner) 174
Perspectives of Other Scholars
15. Kotler and International Marketing: An Analysis of Contribution,
Foresight, and Shaping of the Field by Michael R. Czinkota and
Charles J. Skuba 185
16. An Academic Perspective: Philip Kotler s International Orientation
and Its Long-Term Impact on the Marketing Discipline
by A. Coskun Samli 199
17. Kotler and Marketing in Europe: Texts, Thoughts, Talks,
and Towns by Douglas West and Isabelle Szmigin 202
About the Editors and Contributors 211
|
| any_adam_object | 1 |
| author2 | Sheth, Jagdish N. 1938- |
| author2_role | edt |
| author2_variant | j n s jn jns |
| author_GND | (DE-588)124543227 (DE-588)170128741 (DE-588)170875407 |
| author_facet | Sheth, Jagdish N. 1938- |
| building | Verbundindex |
| bvnumber | BV039733558 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)767800207 (DE-599)BVBBV039733558 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01298nam a2200325 cc4500</leader><controlfield tag="001">BV039733558</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20120614 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">111130s2012 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)767800207</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV039733558</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-1049</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Legends in marketing: Philip Kotler</subfield><subfield code="n">Vol. 6</subfield><subfield code="p">Globalization and international marketing competition</subfield><subfield code="c">series ed.: Jagdish N. Sheth</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles, Calif. [u.a.]</subfield><subfield code="b">SAGE</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIII, 212 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Legends in marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sheth, Jagdish N.</subfield><subfield code="d">1938-</subfield><subfield code="0">(DE-588)124543227</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Achrol, Ravi S.</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)170128741</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Blattberg, Robert C.</subfield><subfield code="d">1942-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)170875407</subfield><subfield code="4">oth</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="w">(DE-604)BV039733540</subfield><subfield code="g">6</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024581389&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024581389</subfield></datafield></record></collection> |
| id | DE-604.BV039733558 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:09:59Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024581389 |
| oclc_num | 767800207 |
| open_access_boolean | |
| owner | DE-703 DE-1049 |
| owner_facet | DE-703 DE-1049 |
| physical | XXIII, 212 S. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | SAGE |
| record_format | marc |
| series2 | Legends in marketing |
| spelling | Legends in marketing: Philip Kotler Vol. 6 Globalization and international marketing competition series ed.: Jagdish N. Sheth 1. publ. Los Angeles, Calif. [u.a.] SAGE 2012 XXIII, 212 S. txt rdacontent n rdamedia nc rdacarrier Legends in marketing Sheth, Jagdish N. 1938- (DE-588)124543227 edt Achrol, Ravi S. Sonstige (DE-588)170128741 oth Blattberg, Robert C. 1942- Sonstige (DE-588)170875407 oth (DE-604)BV039733540 6 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024581389&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Legends in marketing: Philip Kotler |
| title | Legends in marketing: Philip Kotler |
| title_auth | Legends in marketing: Philip Kotler |
| title_exact_search | Legends in marketing: Philip Kotler |
| title_full | Legends in marketing: Philip Kotler Vol. 6 Globalization and international marketing competition series ed.: Jagdish N. Sheth |
| title_fullStr | Legends in marketing: Philip Kotler Vol. 6 Globalization and international marketing competition series ed.: Jagdish N. Sheth |
| title_full_unstemmed | Legends in marketing: Philip Kotler Vol. 6 Globalization and international marketing competition series ed.: Jagdish N. Sheth |
| title_short | Legends in marketing: Philip Kotler |
| title_sort | legends in marketing philip kotler globalization and international marketing competition |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024581389&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV039733540 |
| work_keys_str_mv | AT shethjagdishn legendsinmarketingphilipkotlervol6 AT achrolravis legendsinmarketingphilipkotlervol6 AT blattbergrobertc legendsinmarketingphilipkotlervol6 |