Legends in marketing: Philip Kotler: Vol. 1 Marketing theory and orientations
Gespeichert in:
| Weitere Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
SAGE
2012
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| Ausgabe: | 1. publ. |
| Schriftenreihe: | Legends in marketing
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | LXV, 351 S. |
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| 245 | 1 | 0 | |a Legends in marketing: Philip Kotler |n Vol. 1 |p Marketing theory and orientations |c series ed.: Jagdish N. Sheth |
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| adam_text | Titel: Bd. 1. Legends in marketing. Marketing theory and orientations
Autor:
Jahr: 2012
Contents
Appendix of Sources xxiii
Timeline xxix
Legends in Marketing xxxi
Legends in Marketing: Philip Kotler xxxv
Volume Introduction: The Big Bang Theories of Philip Kotler by Ravi S. Achrol xxxvii
1. Behavioral Models for Analyzing Buyers 1
2. Coping with the Complexities of Marketing 17
3. Metamarketing: The Furthering of Organizations, Persons,
Places and Causes 28
4. Demarketing, Yes, Demarketing (with Sidney J. Levy) 48
5. A Generic Concept of Marketing 57
6. Buying Is Marketing Too! (with Sidney J. Levy) 72
7. The Major Tasks of Marketing Management 82
8. Atmospherics as a Marketing Tool 94
9. A Critical Assessment of Marketing Theory and Practice 108
10. Megamarketing 120
11. Humanistic Marketing: Beyond the Marketing Concept 132
12. From Mass Marketing to Mass Customization 149
13. It s Time for Total Marketing 156
14. Marketing s New Paradigm: What s Really Happening Out There 179
15. Reconceptualizing Marketing: An Interview with Philip Kotler 184
16. Marketing and Merchandising 198
17. From Market Driven to Market Driving (with Nirmalya Kumar
and Lisa Scheer) 233
18. The Service-Dominant Logic for Marketing: A Critique
(with Ravi S. Achrol) 256
19. Holistic Marketing: A Broad, Integrated Perspective to Marketing
Management (with Kevin Lane Keller) 272
20. Alphabet Soup 280
Perspectives of Other Scholars
21. Some Major Contributions of Philip Kotler to Marketing Theory
by John C. Narver 285
22. The Master of Conceptualizations by Torger Reve 291
23. Commentaries on Some Selected Articles of Philip Kotler
by Robert E. Spekman 302
24. Emergence of Specialized Streams of Inquiry in Marketing and
the Evolving Marketing Nomenclature: Some Reflections
on Phil Kotler s Contributions to Marketing Literature
by Rajan Varadarajan 320
25. Commentary on the Achrol-Kotler Critique of Dominant Logic
by Robert E. Spekman 330
26. On the Ontology of Dominant Logics in Marketing
by David W. Stewart 334
Ravi S. Achrol Interviews Philip Kotler
27. Getting to Know Philip Better: An Interview with Philip Kotler 341
About the Editors and Contributors 349
Volume 2
Analytical Marketing
Contents
Appendix of Sources ix
Timeline xv
Legends in Marketing xvii
Legends in Marketing: Philip Kotler xxi
Volume Introduction: Quantitative Marketing Modeling-Philip Kotler
by Robert C. Blattberg xxiii
1. Elements in a Theory of Growth Stock Valuation 1
2. The Use of Mathematical Models in Marketing 16
3. Toward an Explicit Model for Media Selection 37
4. The Competitive Marketing Simulator-A New Management Tool 51
5. Quantitative Analysis in Marketing Research Courses 67
6. Computerized Media Selection: Some Notes on the State of the Art 79
7. Evaluating Competitive Marketing Strategies through
Computer Simulation 87
8. New Mathematics for Marketing Planning 100
9. A Design for the Firm s Marketing Nerve Center 120
10. Operations Research in Marketing 136
11. Decision Processes in the Marketing Organization 152
12. Computer Simulation in the Analysis of New-Product Decisions 173
13. Mathematical Models of Individual Buyer Behavior 216
14. The Future of the Computer in Marketing 237
15. Marketing Simulations: Review and Prospects
(with Randall L. Schultz) 243
16. Corporate Models: Better Marketing Plans 307
17. A Guide to Gathering Expert Estimates: The Treatment of
Unscientific Data 335
18. Operations Research in Marketing 347
Perspectives of Other Scholars
19. Pioneering Days of Operations Research in Marketing
by Andris A. Zoltners 379
20. Kotler s Simulation Modeling by Laksbman Krishnamurthi 385
21. Commentaries on Some Selected Works of Philip Kotler
by Anne Coughlan 391
About the Editors and Contributors 403
volume 3
Creating and Managing the Product Mix
Contents
Appendix of Sources ix
Timeline xiii
Legends in Marketing xv
Legends in Marketing: Philip Kotler xix
Volume Introduction: Kotler s Work on Creating and Managing
the Product Mix by Venkatesh Shankar xxi
1. Marketing Mix Decisions for New Products 1
2. Phasing Out Weak Products 14
3. Competitive Strategies for New Product Marketing Over
the Life Cycle 32
4. Targeting Prospects for a New Product (with Gerald Zaltman) 51
5. Harvesting Strategies for Weak Products 68
6. Design: A Powerful but Neglected Strategic Tool
(with G. Alexander Rath) 78
7. Strategic Marketing for New Programs (with Karen F. A. Fox) 87
8. Flawed Products: Consumer Responses and Marketer Strategies
(with Murali K. Mantrala) 97
Perspectives of Other Scholars
9. Managing Brand, Product, and Business Deletions and Managing
the Market Environment: Phil Kotler, a Thought Leader Ahead of
His Times by Rajan Varadarajan 113
10. Phil Kotler and Lead-R Relevance: Not Jumping on
the Bandwagon but Shaping Its Direction by Satish Jayachandran 120
11. Phil Kotler s Early Work on New Product Decisions by Barry L. Bayus 123
About the Editors and Contributors 127
Volume 4
Improving the Role and Practice of Marketing
Contents
Appendix of Sources 1X
Timeline xul
Legends in Marketing xv
Legends in Marketing: Philip Kotler xix
Volume Introduction: Kotler s Practitioner Papers by Tim Ambler xxi
1. Diagnosing the Marketing Takeover 1
2. It s Time to Cut Down on Advertising Waste (with Fred C. Allvine
and Paul N. Bloom) 6
3. Marketing Professional Services (with Richard A. Connor, Jr.) 19
4. The Marketing Audit Comes of Age (with William Gregor and
William Rodgers) 29
5. From Sales Obsession to Marketing Effectiveness 47
6. Marketing s Drive to Maturity 60
7. The Future Marketing Manager 77
8. The Marketing Planning Process (with Karen F. A. Fox) 83
9. A Framework for Marketing Image Management (with Howard Barich) 105
10. Turbo Marketing through Time Compression (with Paul J. Stonich) 121
11. Auditing the Marketing Function (with William H. Rodgers and
Gerard A. Osborne) 128
12. Boards Should Tune in to Corporate Marketing Programs 138
13. The Marketing Consultant (with Robert Spekman) 144
14. A Three-Part Plan for Upgrading Your Marketing Department
for New Challenges 163
15. Ending the War between Sales and Marketing (with Neil Rackham
and Suj Krishnaswamy) 171
16. What CEOs Need to Know and Do about Marketing
(with John C. Westman) 186
17. Marketing: The Unappreciated Workhorse 195
18. Rethinking the Chain: Make Marketing Leaner, Faster and Better
(with Robert Shaw) 200
Perspectives of Other Scholars
19. Kotler, Marketing, and Me by Patrick Barwise 213
20. Philip Is Everywhere by Hugh Davidson 218
21. Philip Kotler: The Great Marketing Generalist by
Winston Fletcher 221
About the Editors and Contributors 224
Volume 5
Strategic Marketing
Contents
Appendix of Sources tx
Timeline xiii
Legends in Marketing xv
Legends in Marketing: Philip Kotler xix
Volume Introduction: Kotler on Strategic Marketing by Glen Urban,
John Roberts, Alvin Silk, and Jerry Wind xxi
1. Marketing during Periods of Shortage 1
2. Strategic Remarketing: The Preferred Response to Shortages
and Inflation (with V. Balachandran) 18
3. Strategies for High Market-Share Companies (with Paul N. Bloom) 33
4. Market Challenger Strategies 48
5. Marketing Warfare in the 1980s (with Ravi Singh) 54
6. Being Known or Being One of Many: The Need for Brand
Management for Business-to-Business (B2B) Companies
(with Waldemar Pfoertsch) 72
Perspectives of Other Scholars
7. On a Personal Note by Glen Urban 87
8. The Externalities and Second-Order Effects of Kotler in
Marketing Strategies by John Roberts 88
9. Reflections by Alvin Silk 89
10. A Personal Note by Jerry Wind 90
About the Editors and Contributors 91
Volume 6
Globalization and International Marketing Competition
Contents
Appendix of Sources ix
Timeline xiii
Legends in Marketing xv
Legends in Marketing: Philip Kotler xix
Volume Introduction: Why International Marketers Need to Read Kotler
by Michael R. Czinkota and Charles J. Skuba xxi
1. The World s Champion Marketers: The Japanese (with Liam Fahey) 1
2. Japanese Strategic Marketing: An Overview (with Liam Fahey) 18
3. Strategic Global Marketing: Lessons from the Japanese
(with Somkid Jatusripitak and Liam Fahey) 28
4. Global Standardization-Courting Danger 42
5. Global Marketing Strategies 47
6. Semiotics of Person and Nation Marketing 61
7. The Potential Contributions of Marketing Thinking to Economic
Development 69
8. Ending Global Stagnation: Linking the Fortunes of the Industrial
and Developing Countries (with Nikhilesh Dholakia) 78
9. Globalization-Realities and Strategies 97
10. There s No Place Like Our Place! The Marketing of Cities, Regions,
and Nations (with Donald Haider and Irving Rein) 117
11. The Asian Apocalypse: Crisis Marketing for Consumers and
Businesses (with Swee Hoon Ang and Siew Meng Leong) 123
12. Only the Sustainable Succeed: Lessons from Asian Survivors
(with Hermawan Kartajaya) 145
13. Country as Brand, Product, and Beyond: A Place Marketing and
Brand Management Perspective (with David Gertner) 161
14. How Can a Place Correct a Negative Image? (with David Gertner) 174
Perspectives of Other Scholars
15. Kotler and International Marketing: An Analysis of Contribution,
Foresight, and Shaping of the Field by Michael R. Czinkota and
Charlesf. Skuba 185
16. An Academic Perspective: Philip Kotler s International Orientation
and Its Long-Term Impact on the Marketing Discipline
by A. Coskun Samli 199
17. Kotler and Marketing in Europe: Texts, Thoughts, Talks,
and Towns by Douglas West and Isabelle Szmigin 202
About the Editors and Contributors 211
Volume 7
Marketing in the New Economy
Contents
Appendix of Sources ix
Timeline xiii
Legends in Marketing xv
Legends in Marketing: Philip Kotler xix
Volume Introduction: The Visionary Contributions of Philip Kotler
by Patrick J. Duparcq xxi
1. Prosumers: A New Type of Consumer 1
2. The Role of the Marketing Department in the Organization
of the Future 8
3. Mapping the Future Marketplace 15
4. Managing Direct and Online Marketing 25
5. Marketing in the Network Economy (with Ravi S. Achrol) 44
6. Marketing in the Age of Information Democracy
(with Mohanbir Sawhney) 77
7. Nine Major Shifts in the New Economy (with Dipak Jain and
Suvit Maesincee) 97
Perspectives of Other Scholars
8. The Future with a Baseline by Ward Hanson 107
9. The Impact of Web 2.0 on Business-to-Business Marketing
by Thomas Steenburgh and Das Narayandas 114
10. The Converging of Disparate Fields by Edward C. Malthouse 123
11. Technology and Marketing: Not an Entirely New Story
by Patrick f. Duparcq 129
Patrick J. Duparcq Interviews Philip Kotler
12. Impact of Technology on Marketing: An Interview with Philip Kotler 143
About the Editors and Contributors 148
Volume 8
Broadening the Concept and Applications of Marketing
Contents
Appendix of Sources ix
Timeline xv
Legends in Marketing xvii
Legends in Marketing: Philip Kotler xxi
Volume Introduction: Broadening the Concept and Application of Marketing-
Background and Overview by William L. Wilkie xxiii
1. Broadening the Concept of Marketing (with Sidney J. Levy) 1
2. Marketing Education for the 1970s 12
3. Beyond Marketing: The Furthering Concept (with Sidney J. Levy) 19
4. Education Problems and Marketing (with Bernard Dubois) 29
5. Third Sector Management-The Role of Marketing
(with Michael Murray) 49
6. Applying Marketing Theory to College Admissions 58
7. The Market for Personal Growth Services (with Lenore Borzak) 73
8. Educational Packagers: A Modest Proposal 84
9. Marketing and Public Relations: Should They Be Partners or Rivals?
(with William Mindak) 90
10. Marketing: A Definition for Community Colleges
(with Leslie A. Goldgehn) 104
11. Strategic Planning for Higher Education (with Patrick E. Murphy) 111
12. Business Marketing for Political Candidates (with Neil Kotler) 129
13. Dream Vacations: The Booming Market for Designed Experiences 144
14. How to Set the Hospital s Marketing Budget 152
15. Broadening the Concept of Marketing Still Further:
The Megamarketing Concept 158
16. The Marketing of Parochial Schooling Modeled as an Exchange
Process (with Bruce Wrenn) 172
17. What Does It Mean for Pastors to Adopt a Market Orientation?
(with Bruce Wrenn, Norman Shawchuck, and Gustave Rath) 185
18. How the Arts Can Prosper through Strategic Collaborations
(with Joanne Scheff) 199
19. Crisis in the Arts: The Marketing Response (with Joanne Scheff) 211
20. The Marketing of Leadership 235
21. Political Marketing: Generating Effective Candidates, Campaigns,
and Causes (with Neil Kotler) 241
22. Can Museums Be All Things to All People?: Missions, Goals,
and Marketing s Role (with Neil Kotler) 257
23. Alleviating Poverty: A Macro/Micro Marketing Perspective
(with Ned Roberto and Tony Leisner) 276
24. Marketing in the Public Sector: The Final Frontier
(with Nancy R. Lee) 288
25. Being Known or Being One of Many: The Need for Brand
Management for Business-to-Business (B2B) Companies
(with Waldemar Pfoertsch) 297
Perspectives of Other Scholars
26. Philip Kotler as Provocateur, Agent, and Champion
by Alan R. Andreasen 311
27. Social Marketing: Some Social and Marketing Reflections
by Gerald Zaltman 320
28. Philip Kotler, My Friend and Colleague by Sidney f. Levy 328
Reflections by Philip Kotler
29. The Role Played by the Broadening of Marketing Movement in
the History of Marketing Thought 335
About the Editors and Contributors 341
Volume 9
The Social and Ethical Side of Marketing
Contents
Appendix of Sources lx
Timeline xin
Legends in Marketing xv
Legends in Marketing: Philip Kotler xix
Volume Introduction: Philip Kotler s Perspective on Marketing s Social
and Ethical Side by Paul N. Bloom xxi
1. The Elements of Social Action 1
2. Social Marketing: An Approach to Planned Social Change
(with Gerald Zaltman) 19
3. What Consumerism Means for Marketers 36
4. Advertising in the Nonprofit Sector 51
5. A Marketing Approach to Energy Conservation
(with Arthur Sterngold) 66
6. Strategies for Introducing Marketing into Nonprofit Organizations 78
7. The Marketing of Social Causes: The First 10 Years
(with Karen F. A. Fox) 92
8. Reducing Cigarette Smoking: An Opportunity for Social Marketing?
(with Karen F. A. Fox) 109
9. Strategic Marketing for Non-Profit Organizations
(with Alan R. Andreasen) 123
10. Not-for-Profit Marketing (with Alan R. Andreasen) 144
11. Competitiveness and Civic Character 161
12. Best of Breed (with Nancy Lee) 167
13. Wrestling with Ethics: Is Marketing Ethics an Oxymoron? 180
14. Ethical Lapses of Marketers 188
15. Alleviating Poverty: A Macro/Micro Marketing Perspective
(with Ned Roberto and Tony Leisner) 194
16. Marketing in the Public Sector: The Final Frontier (with Nancy R. Lee) 206
Perspectives of Other Scholars
17. A Reflective Commentary on Philip Kotler by Sonya A. Grier 217
18. Social Action Work by Kash Rangan 221
19. The Contributions of Philip Kotler to CSR and Marketing Ethics
by Patrick E. Murphy 224
About the Editors and Contributors 229
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| spelling | Legends in marketing: Philip Kotler Vol. 1 Marketing theory and orientations series ed.: Jagdish N. Sheth 1. publ. Los Angeles, Calif. [u.a.] SAGE 2012 LXV, 351 S. txt rdacontent n rdamedia nc rdacarrier Legends in marketing Sheth, Jagdish N. 1938- (DE-588)124543227 edt Achrol, Ravi S. Sonstige (DE-588)170128741 oth Blattberg, Robert C. 1942- Sonstige (DE-588)170875407 oth (DE-604)BV039733540 1 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024581375&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Legends in marketing: Philip Kotler |
| title | Legends in marketing: Philip Kotler |
| title_auth | Legends in marketing: Philip Kotler |
| title_exact_search | Legends in marketing: Philip Kotler |
| title_full | Legends in marketing: Philip Kotler Vol. 1 Marketing theory and orientations series ed.: Jagdish N. Sheth |
| title_fullStr | Legends in marketing: Philip Kotler Vol. 1 Marketing theory and orientations series ed.: Jagdish N. Sheth |
| title_full_unstemmed | Legends in marketing: Philip Kotler Vol. 1 Marketing theory and orientations series ed.: Jagdish N. Sheth |
| title_short | Legends in marketing: Philip Kotler |
| title_sort | legends in marketing philip kotler marketing theory and orientations |
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