The graphic communication handbook:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon [England]
Routledge
2012
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Media Practice
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 368 S. Ill., graph. Darst. |
Internformat
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| 245 | 1 | 0 | |a The graphic communication handbook |c Simon Downs |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Abingdon, Oxon [England] |b Routledge |c 2012 | |
| 300 | |a XIV, 368 S. |b Ill., graph. Darst. | ||
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| 337 | |b n |2 rdamedia | ||
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| 490 | 0 | |a Media Practice | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Commercial art / Vocational guidance | |
| 650 | 4 | |a Graphic arts / Vocational guidance | |
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Datensatz im Suchindex
| _version_ | 1804148595535904768 |
|---|---|
| adam_text | IMAGE 1
THE GRAPHIC
COMMUNICATION HANDBOOK
SIMON DOWNS
I~ ~~O~:~:N~S~UP LONDON AND NEW YORK
IMAGE 2
CONTENTS
LIST OF FIGURES IX LIST OF TABLES XII LIST OF CONTRIBUTORS XIII
INTRODUCTIONA STEP TOWARDS THE REINVENTION OF GRAPHIC DESIGN 8 GUI
BONSIEPE 2 BROAD KNOWLEDGE 143 GETTING YOUR FIRST JOB AND PITCHING 424
KNOWING YOUR CLIENT: FIXING THE BRIEF 545 RESEARCH 71 6 THE VISUAL
DESIGN OF ELECTION CAMPAIGN POSTERS 92 STEVEN A. SEIDMAN 7 ROUGHING: THE
THUMBNAIL STAGE 112 8 ROUGHING: THE DEVELOPMENT STAGE 135
IMAGE 3
VIII
CONTENTS
9 ROUGHING: THE PRESENTATION STAGE 152
10 PRESENTING TO THE CLIENT 168
11 SEMANTICS AND GRAPHIC LANGUAGES 183
MALCOLM BARNARD
12 DOING THE JOB 190
13 DEPLOYING THE JOB 210
14 SITUATING THE JOB 275
15 TESTING THE JOB: A RATIONALE FOR WHY TESTING THE COMPLETED JOB IS
WORTH IT 289
16 GETTING PAID (AND MORE) 307
17 GETTING THE NEXT JOB: SELF- AND OTHER PUBLICITY 323
18 THE FUTURE 341
BIBLIOGRAPHY 358
INDEX 362
IMAGE 4
FIGURES
0.1 THE TRADITIONAL MODEL OF GRAPHIC DESIGN WAS A SIMPLE,
LINEARAFFAIRGRAPHICS AS A TREEGRAPHICS AS A RHIZOMECOMMUNICATION IS NOT
A MATTER OF FORCING OUR IDEAS INTO OTHERS HEADS TREASURE ISLAND TREASURE
MAPTHE CONCEPTUAL HORIZONHAIR CULTUREBIKE XINGSTRIPES AS
SIGNSOVERLAPPING MEANING IN SIGNSPLANES AND TRAINSCLAES OLDENBURG S
CLOTHESPIN POSTAL LOGOSTHE PREDIGITAL PRINT CHAINTHE BOI S INDUSTRY
VALUATION SURVEYBRIDGING THE GAPBEARDSLEY S PIERROT AND COLUMBINE THE
OLD RELATIONSHIP BETWEEN DESIGNER AND CLIENTTHE NEW RELATIONSHIP BETWEEN
CLIENT AND DESIGNERHOW THE COMPLEXITY OF THE JOB CHANGES OVER TIMEA
CLAMP IS A CLAMP IS A CLAMP!AN ENGLISH TRAFFIC ISLAND 0.2
0.3 2.1
2.2 2.3 2.4
2.5 2.6 2.7
2.8
2.9
2.10
3.1 3.2
4.1
4.2 4.3A 4.3B 4.4
4.5 5.1
3
5 6
16 23 34
36
37 38
38 39 39 40
43 45
55
59 63 63 67
69 85
IMAGE 5
X
FIGURES
6.1 ALBERT HAHN, VOTE RED! (1918), THE SOCIAL DEMOCRATIC WORKERS
PARTY, THE NETHERLANDS 93
6.2 J. OLSENS, FORD 1936 (1936), FORD MOTOR COMPANY 95
6.3 BLESSED WITH VICTORY (C.1979), THE ISLAMIC REPUBLICAN PARTY,
IRAN 96
6.4 SOME ACCOUNT OF SOME OF THE BLOODY DEEDS OF GENERAL JACKSON (1828)
97
6.5 PAY HEED TO ME ... VOTE DC (1953), THE CHRISTIAN DEMOCRACY
PARTY, ITALY 99
6.6 WHO LOVES FREEDOM (C.1917), THE SOVIET REVOLUTIONARY PARTY,
RUSSIA 101
6.7 AH-BIAN STEP DOWN!! THIS WILL SAVE TAIWAN AND GIVE HOPE TO THE
PEOPLE! (2004) 102
6.8 RON ENGLISH, ABRAHAM OBAMA (OIL ON CANVAS, 24 INCHES X
36 INCHES, 2008) 104
6.9 MJOLNIR (HANS SCHWEITZER), OUR LAST HOPE: HITLER (1932),
THE NAZI PARTY, GERMANY 106
7.1 DRAWING IS A SMALL WORD FOR A LOT OF DIFFERENT THINGS 114
7.2 CAROLINE GREEN S ROUGHS 118
7.3 MATT HOPKINSON S RESEARCH ROUGHS 119
7.4 NICK REID, ONE OF MY STUDENTS, SHOWS LOVELY ROUGHS WITH NO SIGN OF
BOXES 122
7.5 A FAIRGROUND FUN HOUSE THAT SEEMS RATHER KEEN ON SOME
EXISTING CULTURAL IMAGES 125
7.6 USING FRAMES TO IMPOSE MEANING 127
7.7 WE DRAW TO SEE WHAT WE RE DRAWING 133
7.8 IS THIS SYMMETRICAL? IS ONE DETAIL BIGGER THAN ANOTHER? 134
8.1 GIANT KNICKERS IN TIMES SQUARE 139
8.2 CARS CARRYING MEANING 140
8.3 STARS AND STRIPES 141
8.4 AVOIDING THE IDEA TRAP 146
8.5 COMPLEXITY REDUCTION IN GRAPHICS 150
9.1 HARDSTAFF WAS COMMISSIONED BY MTV TO DIRECT AND DESIGN THE
60-SECOND ADVERT CHERRY GIRL 165
9.2 CHERRY GIRL WAS PART OF MTV SWITCH, THE CHANNEL S CLIMATE
CHANGE INITIATIVE IN 2009 166
9.3 CHERRY GIRL 167
12.1 ARBITRARY LANGUAGE 197
12.2 SEMANTIC DYADS AND TRIADS 198
12.3 SEMANTIC ORDERS 201
12.4 INDIVIDUALS MAKE SOCIETY; SOCIETY MAKES INDIVIDUALS 202
12.5 UCU BANNER 204
12.6 SPACE ROCKS BAR 207
12.7 LOGO SWEET CHILLI BAR 207
IMAGE 6
FIGURES
XI
13.1 PRODUCTION PATHS 216
13.2 HUE, SATURATION, LUMINOSITY 221
13.3 MONOCHROME 222
13.4 ANALOGOUS COLOURS 223
13.5 COMPLEMENTARY COLOURS 223
13.6 TRIADIC COLOURS 224
13.7 TETRADIC COLOUR 225
13.8 SKEWED TETRAD 225
13.9 THE RGB COLOUR GAMUT 226
13.10 PRINT COLOUR GAMUTS 227
13.11 COLOUR BIT VALUES 228
13.12 ADDITIVE COLOUR 229
13.13 SUBTRACTIVE COLOUR 229
13.14 COLOUR ON A REPLACEMENT PLATE 233
13.15 VECTOR GRAPHICS 243
13.16 RASTER GRAPHICS 243
13.17 HALF-TONE SCREENS 244
13.18 HALF-TONES MAKING A FOUR-COLOUR IMAGE 245
13.19 PRINT DIAGRAM 1 247
13.20 LETTERPRESS 248
13.21 FLEXOGRAPHY 249
13.22 SCREEN PRINT 251
13.23 GRAVURE 252
13.24 LITHOGRAPHY 253
13.25A INKJET: THE BASIC TECHNOLOGY 255
13.25B INKJET: SOME INTERESTING VARIATIONS 256
13.26 ELECTROPHOTOGRAPHY 258
14.1 VISUAL CLUTTER 276
14.2 LYNX AT CEME ABBAS 277
14.3 PRE-ATTENTIVE CUES 287
15.1 CULTURAL PRODUCTION 299
15.2 EVEN AFTER YEARS OF INTERVIEWING PATIENTS ABOUT THEIR
INTERPRETATION
OF INFORMATION ABOUT MEDICINES, EVERY TEST STILL PROVIDES ME WITH
NEW AND SURPRISING INSIGHTS 306
17.1 SAMPLES OF VARIOUS WATERMARKING TECHNIQUES: TONAL INVERSION,
LIGHTENING AND HUE VARIATION 336
18.1 A POSTER IN SECOND LIFE 352
18.2 TAKSIM SQUARE VIRTUAL PROTEST 354
IMAGE 7
XII
TABLES
13.113.2PRODUCTIONBITMAP/RASTERFILES VECTOR PRODUCTION FILES 236 238
|
| any_adam_object | 1 |
| author | Downs, Simon |
| author_facet | Downs, Simon |
| author_role | aut |
| author_sort | Downs, Simon |
| author_variant | s d sd |
| building | Verbundindex |
| bvnumber | BV039718024 |
| ctrlnum | (OCoLC)457164730 (DE-599)BVBBV039718024 |
| dewey-full | 741.6023 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 741 - Drawing and drawings |
| dewey-raw | 741.6023 |
| dewey-search | 741.6023 |
| dewey-sort | 3741.6023 |
| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte |
| edition | 1. publ. |
| format | Book |
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| indexdate | 2024-07-10T00:09:38Z |
| institution | BVB |
| language | English |
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| spelling | Downs, Simon Verfasser aut The graphic communication handbook Simon Downs 1. publ. Abingdon, Oxon [England] Routledge 2012 XIV, 368 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Media Practice Includes bibliographical references and index Commercial art / Vocational guidance Graphic arts / Vocational guidance SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024566183&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Downs, Simon The graphic communication handbook Commercial art / Vocational guidance Graphic arts / Vocational guidance |
| title | The graphic communication handbook |
| title_auth | The graphic communication handbook |
| title_exact_search | The graphic communication handbook |
| title_full | The graphic communication handbook Simon Downs |
| title_fullStr | The graphic communication handbook Simon Downs |
| title_full_unstemmed | The graphic communication handbook Simon Downs |
| title_short | The graphic communication handbook |
| title_sort | the graphic communication handbook |
| topic | Commercial art / Vocational guidance Graphic arts / Vocational guidance |
| topic_facet | Commercial art / Vocational guidance Graphic arts / Vocational guidance |
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