The digital innovation playbook: creating a transformative customer experience
"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2011
|
| Schlagworte: | |
| Online-Zugang: | Cover Inhaltsverzeichnis |
| Zusammenfassung: | "The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to name a few (30-50 Fortune 500 and startups that rule the digital space in all). Case examples will cover a wide range of markets, including medical and biotechnologies, consumer product companies, industrial firms, service organizations, research and universities. The first half of the book lays down empirical evidentiary support to prove the benefits of these methods. The second part provides a step-by-step game plan that will allow any organization to apply these methods and achieve immediate results. The chapters will be broken down by the step-by-step process that is driven by a variety of tools that can be used to fit the unique needs of each organization. As part of the value added benefits of this book, a wide range of online free resources will be available with the proof of purchase of the book"-- |
| Beschreibung: | Includes index |
| Beschreibung: | XVII, 270 S. graph. Darst. |
| ISBN: | 9780470944707 9781118113011 9781118113028 9781118113035 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV039701406 | ||
| 003 | DE-604 | ||
| 005 | 20170724 | ||
| 007 | t | ||
| 008 | 111115s2011 d||| |||| 00||| eng d | ||
| 010 | |a 2011014261 | ||
| 020 | |a 9780470944707 |c hardback |9 978-0-470-94470-7 | ||
| 020 | |a 9781118113011 |9 978-1-118-11301-1 | ||
| 020 | |a 9781118113028 |9 978-1-118-11302-8 | ||
| 020 | |a 9781118113035 |9 978-1-118-11303-5 | ||
| 035 | |a (OCoLC)707247934 | ||
| 035 | |a (DE-599)GBV656701544 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1043 |a DE-1049 |a DE-739 |a DE-862 | ||
| 082 | 0 | |a 658.4/063 |2 22 | |
| 084 | |a QP 210 |0 (DE-625)141841: |2 rvk | ||
| 100 | 1 | |a Webb, Nicholas J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The digital innovation playbook |b creating a transformative customer experience |c Nicholas J. Webb |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2011 | |
| 300 | |a XVII, 270 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 520 | 1 | |a "The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to name a few (30-50 Fortune 500 and startups that rule the digital space in all). Case examples will cover a wide range of markets, including medical and biotechnologies, consumer product companies, industrial firms, service organizations, research and universities. The first half of the book lays down empirical evidentiary support to prove the benefits of these methods. The second part provides a step-by-step game plan that will allow any organization to apply these methods and achieve immediate results. The chapters will be broken down by the step-by-step process that is driven by a variety of tools that can be used to fit the unique needs of each organization. As part of the value added benefits of this book, a wide range of online free resources will be available with the proof of purchase of the book"-- | |
| 650 | 4 | |a Unternehmen | |
| 650 | 0 | 7 | |a Innovationsmanagement |0 (DE-588)4161817-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Digitalisierung |0 (DE-588)4123065-6 |2 gnd |9 rswk-swf |
| 653 | |a Business enterprises |a Technological innovations | ||
| 653 | |a Technological innovations |a Economic aspects | ||
| 653 | |a Business enterprises |a Computer networks | ||
| 653 | |a Digital media |a Economic aspects | ||
| 689 | 0 | 0 | |a Digitalisierung |0 (DE-588)4123065-6 |D s |
| 689 | 0 | 1 | |a Innovationsmanagement |0 (DE-588)4161817-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | |u http://catalogimages.wiley.com/images/db/jimages/9780470944707.jpg |3 Cover | |
| 856 | 4 | |m DE-601 |q pdf/application |u http://www.gbv.de/dms/zbw/656701544.pdf |3 Inhaltsverzeichnis | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024549947 | ||
Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 210 W367 |
| DE-BY-FWS_katkey | 416269 |
| DE-BY-FWS_media_number | 083000517888 |
| _version_ | 1806176237202178048 |
| any_adam_object | |
| author | Webb, Nicholas J. |
| author_facet | Webb, Nicholas J. |
| author_role | aut |
| author_sort | Webb, Nicholas J. |
| author_variant | n j w nj njw |
| building | Verbundindex |
| bvnumber | BV039701406 |
| classification_rvk | QP 210 |
| ctrlnum | (OCoLC)707247934 (DE-599)GBV656701544 |
| dewey-full | 658.4/063 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/063 |
| dewey-search | 658.4/063 |
| dewey-sort | 3658.4 263 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02925nam a2200493 c 4500</leader><controlfield tag="001">BV039701406</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170724 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">111115s2011 d||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011014261</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470944707</subfield><subfield code="c">hardback</subfield><subfield code="9">978-0-470-94470-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118113011</subfield><subfield code="9">978-1-118-11301-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118113028</subfield><subfield code="9">978-1-118-11302-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118113035</subfield><subfield code="9">978-1-118-11303-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)707247934</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV656701544</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1043</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-862</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/063</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 210</subfield><subfield code="0">(DE-625)141841:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Webb, Nicholas J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The digital innovation playbook</subfield><subfield code="b">creating a transformative customer experience</subfield><subfield code="c">Nicholas J. Webb</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 270 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="520" ind1="1" ind2=" "><subfield code="a">"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to name a few (30-50 Fortune 500 and startups that rule the digital space in all). Case examples will cover a wide range of markets, including medical and biotechnologies, consumer product companies, industrial firms, service organizations, research and universities. The first half of the book lays down empirical evidentiary support to prove the benefits of these methods. The second part provides a step-by-step game plan that will allow any organization to apply these methods and achieve immediate results. The chapters will be broken down by the step-by-step process that is driven by a variety of tools that can be used to fit the unique needs of each organization. As part of the value added benefits of this book, a wide range of online free resources will be available with the proof of purchase of the book"--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Unternehmen</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Digitalisierung</subfield><subfield code="0">(DE-588)4123065-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Business enterprises</subfield><subfield code="a">Technological innovations</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Technological innovations</subfield><subfield code="a">Economic aspects</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Business enterprises</subfield><subfield code="a">Computer networks</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Digital media</subfield><subfield code="a">Economic aspects</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Digitalisierung</subfield><subfield code="0">(DE-588)4123065-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://catalogimages.wiley.com/images/db/jimages/9780470944707.jpg</subfield><subfield code="3">Cover</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="m">DE-601</subfield><subfield code="q">pdf/application</subfield><subfield code="u">http://www.gbv.de/dms/zbw/656701544.pdf</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024549947</subfield></datafield></record></collection> |
| id | DE-604.BV039701406 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:18:07Z |
| institution | BVB |
| isbn | 9780470944707 9781118113011 9781118113028 9781118113035 |
| language | English |
| lccn | 2011014261 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024549947 |
| oclc_num | 707247934 |
| open_access_boolean | |
| owner | DE-1043 DE-1049 DE-739 DE-862 DE-BY-FWS |
| owner_facet | DE-1043 DE-1049 DE-739 DE-862 DE-BY-FWS |
| physical | XVII, 270 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Webb, Nicholas J. The digital innovation playbook creating a transformative customer experience Unternehmen Innovationsmanagement (DE-588)4161817-8 gnd Digitalisierung (DE-588)4123065-6 gnd |
| subject_GND | (DE-588)4161817-8 (DE-588)4123065-6 |
| title | The digital innovation playbook creating a transformative customer experience |
| title_auth | The digital innovation playbook creating a transformative customer experience |
| title_exact_search | The digital innovation playbook creating a transformative customer experience |
| title_full | The digital innovation playbook creating a transformative customer experience Nicholas J. Webb |
| title_fullStr | The digital innovation playbook creating a transformative customer experience Nicholas J. Webb |
| title_full_unstemmed | The digital innovation playbook creating a transformative customer experience Nicholas J. Webb |
| title_short | The digital innovation playbook |
| title_sort | the digital innovation playbook creating a transformative customer experience |
| title_sub | creating a transformative customer experience |
| topic | Unternehmen Innovationsmanagement (DE-588)4161817-8 gnd Digitalisierung (DE-588)4123065-6 gnd |
| topic_facet | Unternehmen Innovationsmanagement Digitalisierung |
| url | http://catalogimages.wiley.com/images/db/jimages/9780470944707.jpg http://www.gbv.de/dms/zbw/656701544.pdf |
| work_keys_str_mv | AT webbnicholasj thedigitalinnovationplaybookcreatingatransformativecustomerexperience |
Inhaltsverzeichnis
Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 210 W367 |
|---|---|
| Exemplar 1 | ausleihbar Checked out – Rückgabe bis: 31.12.2099 Vormerken |