Marketing planning: where strategy meets action
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Pearson
2012
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXV, 323 S. Ill., graph. Darst. |
| ISBN: | 9780132544702 0132544709 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing planning |b where strategy meets action |c Stephan Sorger |
| 250 | |a 1. ed. | ||
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| 300 | |a XXV, 323 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Marketing |x Management | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-024545427 | ||
Datensatz im Suchindex
| _version_ | 1804148568377786368 |
|---|---|
| adam_text | MARKETING PLANNING
/ SORGER, STEPHAN
: C2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE PLANNING PROCESS
OBJECTIVES
MARKET OVERVIEW
MARKET SEGMENTS
COMPETITIVE LANDSCAPE
STRATEGY
PRODUCTS AND SERVICES
PRICING
DISTRIBUTION
PROMOTION
FINANCE
IMPLEMENTATION
SAMPLE MARKETING PLANS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| author | Sorger, Stephan |
| author_facet | Sorger, Stephan |
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| building | Verbundindex |
| bvnumber | BV039696798 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV039696798 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:09:12Z |
| institution | BVB |
| isbn | 9780132544702 0132544709 |
| language | English |
| lccn | 2011019814 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024545427 |
| oclc_num | 723529980 |
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| physical | XXV, 323 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Pearson |
| record_format | marc |
| spelling | Sorger, Stephan Verfasser aut Marketing planning where strategy meets action Stephan Sorger 1. ed. Boston [u.a.] Pearson 2012 XXV, 323 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Strategic planning LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024545427&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sorger, Stephan Marketing planning where strategy meets action Marketing Management Strategic planning |
| title | Marketing planning where strategy meets action |
| title_auth | Marketing planning where strategy meets action |
| title_exact_search | Marketing planning where strategy meets action |
| title_full | Marketing planning where strategy meets action Stephan Sorger |
| title_fullStr | Marketing planning where strategy meets action Stephan Sorger |
| title_full_unstemmed | Marketing planning where strategy meets action Stephan Sorger |
| title_short | Marketing planning |
| title_sort | marketing planning where strategy meets action |
| title_sub | where strategy meets action |
| topic | Marketing Management Strategic planning |
| topic_facet | Marketing Management Strategic planning |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024545427&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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