Essentials of marketing: a marketing strategy planning approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill/Irwin
2012
|
| Ausgabe: | 13. ed., internat. student ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | XL, 640, 32, 10 S. Ill., graph. Darst. |
| ISBN: | 9780071317023 |
Internformat
MARC
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| 020 | |a 9780071317023 |c alk. paper |9 978-0-07-131702-3 | ||
| 035 | |a (OCoLC)767774897 | ||
| 035 | |a (DE-599)BVBBV039694553 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 100 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing |b a marketing strategy planning approach |c William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| 250 | |a 13. ed., internat. student ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill/Irwin |c 2012 | |
| 300 | |a XL, 640, 32, 10 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Cannon, Joseph P. |e Verfasser |4 aut | |
| 700 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024543232 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| any_adam_object | |
| author | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)12861949X |
| author_facet | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_role | aut aut aut |
| author_sort | Perreault, William D. |
| author_variant | w d p wd wdp j p c jp jpc e j m ej ejm |
| building | Verbundindex |
| bvnumber | BV039694553 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)767774897 (DE-599)BVBBV039694553 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 13. ed., internat. student ed. |
| format | Book |
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| id | DE-604.BV039694553 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:09:09Z |
| institution | BVB |
| isbn | 9780071317023 |
| language | English |
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| oclc_num | 767774897 |
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| physical | XL, 640, 32, 10 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| spelling | Perreault, William D. Verfasser aut Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy 13. ed., internat. student ed. New York, NY McGraw-Hill/Irwin 2012 XL, 640, 32, 10 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Cannon, Joseph P. Verfasser aut McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 Essentials of marketing a marketing strategy planning approach Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing a marketing strategy planning approach |
| title_auth | Essentials of marketing a marketing strategy planning approach |
| title_exact_search | Essentials of marketing a marketing strategy planning approach |
| title_full | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_fullStr | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_full_unstemmed | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
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