Branded beauty: how marketing changed the way we look
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia, PA
Kogan Page
2011
|
| Ausgabe: | 1st ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 277 S. |
| ISBN: | 9780749461812 |
Internformat
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| 650 | 4 | |a Cosmetics industry | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Advertising |x Cosmetics | |
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Datensatz im Suchindex
| _version_ | 1804148556199624704 |
|---|---|
| adam_text | Titel: Branded beauty
Autor: Tungate, Mark
Jahr: 2011
CONTENTS
Acknowledgements ix
Introduction 1
1 Chasing Cleopatra 7
2 The glamour professionals 21
3 Out come the talons 33
4 The beauty queen of Corona 43
5 The French beauty factory 55
6 Giants in the bathroom 75
7 The Stardust factor 95
8 The 5 per cent solution 113
9 The lure of luxury 131
10 How to launch a cream 141
11 The quest for eternal youth 151
12 Beauty goes global 161
13 A face in the crowd: finding a niche 177
14 Beauty from shelf to street 187
15 Digital beauty 197
16 Under the knife 205
17 The new male order 213
18 Ethical, organic and sustainable 223
19 The needle artists 237
20 The future of beauty 245
Conclusion 253
References 257
Index 259
|
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| author | Tungate, Mark 1967- |
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| dewey-ones | 381 - Commerce (Trade) |
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| dewey-sort | 3381 74566855 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed. |
| format | Book |
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| illustrated | Not Illustrated |
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| isbn | 9780749461812 |
| language | English |
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| spelling | Tungate, Mark 1967- Verfasser (DE-588)130822310 aut Branded beauty how marketing changed the way we look Mark Tungate 1st ed. Philadelphia, PA Kogan Page 2011 VIII, 277 S. txt rdacontent n rdamedia nc rdacarrier Cosmetics industry Branding (Marketing) Advertising Cosmetics HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024537359&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tungate, Mark 1967- Branded beauty how marketing changed the way we look Cosmetics industry Branding (Marketing) Advertising Cosmetics |
| title | Branded beauty how marketing changed the way we look |
| title_auth | Branded beauty how marketing changed the way we look |
| title_exact_search | Branded beauty how marketing changed the way we look |
| title_full | Branded beauty how marketing changed the way we look Mark Tungate |
| title_fullStr | Branded beauty how marketing changed the way we look Mark Tungate |
| title_full_unstemmed | Branded beauty how marketing changed the way we look Mark Tungate |
| title_short | Branded beauty |
| title_sort | branded beauty how marketing changed the way we look |
| title_sub | how marketing changed the way we look |
| topic | Cosmetics industry Branding (Marketing) Advertising Cosmetics |
| topic_facet | Cosmetics industry Branding (Marketing) Advertising Cosmetics |
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