Relationship marketing: exploring relational strategies in marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England ; Munich [u.a.]
Financial Times Prentice Hall
2011
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXII, 300 S. graph. Darst. |
| ISBN: | 9780273737780 |
Internformat
MARC
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| 035 | |a (OCoLC)753368326 | ||
| 035 | |a (DE-599)BVBBV039687718 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 050 | 0 | |a HF5415.55 | |
| 082 | 0 | |a 658.8/12 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Egan, John |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Relationship marketing |b exploring relational strategies in marketing |c John Egan |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Harlow, England ; Munich [u.a.] |b Financial Times Prentice Hall |c 2011 | |
| 300 | |a XXII, 300 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
| 689 | 0 | 1 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
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| 689 | 1 | 0 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024536584 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Egan, John |
| author_facet | Egan, John |
| author_role | aut |
| author_sort | Egan, John |
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| building | Verbundindex |
| bvnumber | BV039687718 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.55 |
| callnumber-search | HF5415.55 |
| callnumber-sort | HF 45415.55 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)753368326 (DE-599)BVBBV039687718 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV039687718 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:08:59Z |
| institution | BVB |
| isbn | 9780273737780 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024536584 |
| oclc_num | 753368326 |
| open_access_boolean | |
| physical | XXII, 300 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spelling | Egan, John Verfasser aut Relationship marketing exploring relational strategies in marketing John Egan 4. ed. Harlow, England ; Munich [u.a.] Financial Times Prentice Hall 2011 XXII, 300 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Relationship marketing Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 s Unternehmen (DE-588)4061963-1 s 1\p DE-604 Beziehungsmarketing (DE-588)4789127-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Egan, John Relationship marketing exploring relational strategies in marketing Relationship marketing Beziehungsmarketing (DE-588)4789127-0 gnd Unternehmen (DE-588)4061963-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4061963-1 (DE-588)4326109-7 |
| title | Relationship marketing exploring relational strategies in marketing |
| title_auth | Relationship marketing exploring relational strategies in marketing |
| title_exact_search | Relationship marketing exploring relational strategies in marketing |
| title_full | Relationship marketing exploring relational strategies in marketing John Egan |
| title_fullStr | Relationship marketing exploring relational strategies in marketing John Egan |
| title_full_unstemmed | Relationship marketing exploring relational strategies in marketing John Egan |
| title_short | Relationship marketing |
| title_sort | relationship marketing exploring relational strategies in marketing |
| title_sub | exploring relational strategies in marketing |
| topic | Relationship marketing Beziehungsmarketing (DE-588)4789127-0 gnd Unternehmen (DE-588)4061963-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Relationship marketing Beziehungsmarketing Unternehmen Beziehungsmanagement |
| work_keys_str_mv | AT eganjohn relationshipmarketingexploringrelationalstrategiesinmarketing |