Managing your band: artist management ; the ultimate responsibility
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wayne, NJ
HiMarks Pub.
2010
|
| Ausgabe: | 5. ed |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Personal management -- The contract -- Legal aspects -- Marketing the artist -- The transnationals -- The music entertainment company -- The recording contract -- Care and feeding of the creative -- Touring -- Merchandising, endorsements, & sponsorship, & branding -- Business management -- Legal battles -- "Rap" up Includes bibliographical references and index |
| Beschreibung: | XIV, 344 S. Ill. 28 cm |
| ISBN: | 9780965125062 |
Internformat
MARC
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| 020 | |a 9780965125062 |9 978-0-9651250-6-2 | ||
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| 100 | 1 | |a Marcone, Stephen |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Managing your band |b artist management ; the ultimate responsibility |c Stephen Marcone |
| 250 | |a 5. ed | ||
| 264 | 1 | |a Wayne, NJ |b HiMarks Pub. |c 2010 | |
| 300 | |a XIV, 344 S. |b Ill. |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Personal management -- The contract -- Legal aspects -- Marketing the artist -- The transnationals -- The music entertainment company -- The recording contract -- Care and feeding of the creative -- Touring -- Merchandising, endorsements, & sponsorship, & branding -- Business management -- Legal battles -- "Rap" up | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Music trade / United States | |
| 650 | 4 | |a Popular music / Economic aspects / United States | |
| 650 | 4 | |a Popular music / Vocational guidance / United States | |
| 650 | 0 | 7 | |a Popmusik |0 (DE-588)4046781-8 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804148552487665664 |
|---|---|
| adam_text | CONTENTS
Acknowledgments
....................................................................................................................ix
Introduction
.................................................................................................................................
χ
CHAPTER ONE
PERSONAL MANAGEMENT
...........................................................................................1
Do I need a manager?
...................................................................................................1
What is it?
.......................................................................................................................2
An art or craft?
...............................................................................................................3
Who should try it?
.........................................................................................................3
Patience
...........................................................................................................................3
Recognizing the true artist
...........................................................................................4
Choosing a manager
......................................................................................................5
Choosing a team
............................................................................................................5
The daily routine
............................................................................................................8
The contract
....................................................................................................................9
Career Plan
...................................................................................................................10
Project management
....................................................................................................12
So what s the secret?
...................................................................................................21
Summary
.......................................................................................................................22
Projects
..........................................................................................................................22
CHAPTER TWO
THE CONTRACT
...............................................................................................................23
Why is it needed?
........................................................................................................24
The basic parts to any contract
..................................................................................24
The agreement
..............................................................................................................25
Summary
.......................................................................................................................39
Projects
..........................................................................................................................39
CHAPTER THREE
LEGAL ASPECTS
..............................................................................................................41
Selecting a name
..........................................................................................................41
Completing a search
....................................................................................................43
Registering a trademark and
servicemark
...............................................................44
Starting your own business
........................................................................................46
Proprietorship
..............................................................................................................46
Partnership
....................................................................................................................47
Corporation
..................................................................................................................48
Limited Liability Company
........................................................................................49
Bookkeeping
.................................................................................................................51
Summary
.......................................................................................................................52
Projects
..........................................................................................................................53
CHAPTER FOUR
MARKETING THE ARTIST
.............................................................................................55
The marketplace
...........................................................................................................55
Scope of today s market
..............................................................................................56
The role of the artist
....................................................................................................59
Stardom
.........................................................................................................................60
Creating the image
......................................................................................................60
Managing the image
....................................................................................................61
Delabeling the star
...................................................................................................62
The media tools
............................................................................................................62
Media mix
.....................................................................................................................63
The campaign
...............................................................................................................64
New Media
...................................................................................................................64
Branding
........................................................................................................................66
The image makers
........................................................................................................68
Direct to consumer marketing
...................................................................................70
Summary
.......................................................................................................................71
Projects
..........................................................................................................................72
CHAPTER FIVE
THE TRANSNATIONALS
................................................................................................73
Integration
&
concentration
.......................................................................................74
The big four
..................................................................................................................75
Summary
.................................................................................................................
Projects
....................................................................................................................
77
77
CHAPTER SIX
THE RECORD COMPANY THE MUSIC ENTERATAINMENT COMPANY
..........79
Its role in the industry
.................................................................................................81
Advances
.......................................................................................................................82
Types
..............................................................................................................................83
Revenue Sharing Deal
.................................................................................................85
The Structure
................................................................................................................90
Product flow
.................................................................................................................94
Where the money goes
..............................................................................................112
The company s share
.................................................................................................115
Summary
.....................................................................................................................120
Projects
........................................................................................................................120
CHAPTER SEVEN
THE RECORDING CONTRACT
...................................................................................121
The changing deals
....................................................................................................123
The contracts
..............................................................................................................125
Summary
.....................................................................................................................203
Projects
.....................................................................................................................203
CHAPTER EIGHT
CARE AND FEEDING OF THE CREATIVE
...............................................................205
The creative process
..................................................................................................206
The creative product
..................................................................................................211
Media check
................................................................................................................228
Guiding the creative talent
.......................................................................................229
Summary
.....................................................................................................................231
Projects
........................................................................................................................232
CHAPTER NINE
TOURING
..........................................................................................................................233
Brief history
................................................................................................................233
Tour objectives
............................................................................................................234
Preparing
.....................................................................................................................237
Routing
........................................................................................................................237
Booking
.......................................................................................................................238
Budget
.........................................................................................................................243
Travel and accommodations
....................................................................................245
Choosing an opening act
..........................................................................................245
Concert rider
...............................................................................................................251
Choosing material for the performance
.................................................................255
During the tour
..........................................................................................................258
Settling with the Promoter
.......................................................................................258
After the tour
..............................................................................................................260
Summary
....................................................................................................................261
Projects
........................................................................................................................262
CHAPTER TEN
MERCHANDISING, ENDORSEMENTS,
&
SPONSORSHIP,
&
BRANDING
.......263
The difference
.............................................................................................................264
Merchandising Agreement
.......................................................................................266
Endorsements
.............................................................................................................274
Sponsorship
................................................................................................................275
Branding
......................................................................................................................276
Summary
.....................................................................................................................278
Projects
........................................................................................................................278
CHAPTER ELEVEN
BUSINESS MANAGEMENT
..........................................................................................279
The role and function of a business manager
.......................................................280
Financing a project
....................................................................................................289
Summary
....................................................................................................................292
Projects
........................................................................................................................292
CHAPTER TWELVE
LEGAL BATTLES
.............................................................................................................293
TABLE OF CHAPTER CONTENT
.........................................................................294
CHAPTER THIRTEEN
RAP UP
..........................................................................................................................321
The future
....................................................................................................................321
APPENDIX
........................................................................................................................323
REFERENCES
...................................................................................................................333
INDEX
................................................................................................................................337
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| id | DE-604.BV039685844 |
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| isbn | 9780965125062 |
| language | English |
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| publishDate | 2010 |
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| publisher | HiMarks Pub. |
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| spelling | Marcone, Stephen Verfasser aut Managing your band artist management ; the ultimate responsibility Stephen Marcone 5. ed Wayne, NJ HiMarks Pub. 2010 XIV, 344 S. Ill. 28 cm txt rdacontent n rdamedia nc rdacarrier Personal management -- The contract -- Legal aspects -- Marketing the artist -- The transnationals -- The music entertainment company -- The recording contract -- Care and feeding of the creative -- Touring -- Merchandising, endorsements, & sponsorship, & branding -- Business management -- Legal battles -- "Rap" up Includes bibliographical references and index Music trade / United States Popular music / Economic aspects / United States Popular music / Vocational guidance / United States Popmusik (DE-588)4046781-8 gnd rswk-swf Musikwirtschaft (DE-588)4268614-3 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content USA (DE-588)4078704-7 g Popmusik (DE-588)4046781-8 s Musikwirtschaft (DE-588)4268614-3 s DE-604 Digitalisierung BSB Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024534751&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marcone, Stephen Managing your band artist management ; the ultimate responsibility Music trade / United States Popular music / Economic aspects / United States Popular music / Vocational guidance / United States Popmusik (DE-588)4046781-8 gnd Musikwirtschaft (DE-588)4268614-3 gnd |
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| title | Managing your band artist management ; the ultimate responsibility |
| title_auth | Managing your band artist management ; the ultimate responsibility |
| title_exact_search | Managing your band artist management ; the ultimate responsibility |
| title_full | Managing your band artist management ; the ultimate responsibility Stephen Marcone |
| title_fullStr | Managing your band artist management ; the ultimate responsibility Stephen Marcone |
| title_full_unstemmed | Managing your band artist management ; the ultimate responsibility Stephen Marcone |
| title_short | Managing your band |
| title_sort | managing your band artist management the ultimate responsibility |
| title_sub | artist management ; the ultimate responsibility |
| topic | Music trade / United States Popular music / Economic aspects / United States Popular music / Vocational guidance / United States Popmusik (DE-588)4046781-8 gnd Musikwirtschaft (DE-588)4268614-3 gnd |
| topic_facet | Music trade / United States Popular music / Economic aspects / United States Popular music / Vocational guidance / United States Popmusik Musikwirtschaft USA Ratgeber |
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