The future of the music business: how to succeed with the new digital technologies ; a guide for artists and entrepreneurs
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Milwaukee, Wis.
Hal Leonard
2011
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | Music pro guides
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Previous ed.: 2008. |
| Beschreibung: | XXXIV, 337 S. graph. Darst. 26 cm. DVD-Video (12 cm) |
| ISBN: | 9781423499695 |
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| 245 | 1 | 0 | |a The future of the music business |b how to succeed with the new digital technologies ; a guide for artists and entrepreneurs |c Steve Gordon |
| 250 | |a 3. ed. | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Special
Acknowledgments
.............................................................................................................xiii
Foreword to the Third Edition by Tom
Silverman,
CEO of Tommy Boy Records
and Cofounder of the New Music Seminar
............................................................................xv
Foreword to the Second Edition by Derek Sivers, Founder
and Former President of CD Baby
.......................................................................................xviii
Foreword to the First Edition by John
Simson,
Executive Director of SoundExchange
................xix
Preface...
........................................................................................................................................xxi
Introduction
.................................................................................................................................xxv
Part I: The Law
An overview of the rules that apply to the music business and the new rules that apply to digital music.
Chapter
1:
Music Law and Business Primer
.......................................................................................5
Copyright Law: The Foundation of the Music Publishing and Recording Business
.................5
Songwriters and Music Publishers: Rules and Business Practices
...............................................7
Artists and Labels: Rules and Business Practices
.........................................................................15
The
360
Deal
..................................................................................................................................18
Copyright Registration: Why Do It, and How?
............................................................................19
Duration of Copyright
.....................................................................................................................21
Fair Use
..............................................................................................................................................24
Creative Commons: An Alternative to Copyright
.......................................................................27
Chapter
2:
Practical Advice in Response to Clients Most-Asked Questions
.....................................34
Somebody Stole My Song! What Can I Do? How Much Can I Get?
When Can I Get It, and How Much Will It Cost?
................................................................34
How Can I Protect My Name, the Name of My Band, or the Name of My Company?
Should I Register with the Trademark Office, and How Much Will It Cost?
...................40
How Can a Music Lawyer Help Me? Will They Shop My Music,
and How Much Will It Cost?
...................................................................................................51
: Overview of Digital Music Law
.......................................................................................55
Statutes Applicable to Digital Music: AHRA, DPRSRA, and DMCA
.......................................55
Webcasting, Tethered Downloading, Interactive Streaming, and Downloading
.....................57
Chapter
4:
Focus on Webcasting
......................................................................................................60
What Is Webcasting?
........................................................................................................................60
Why Is Webcasting Important?
......................................................................................................62
Compulsory License for Recorded Music: What Is It, and How Do I Get One?
.....................66
TheRoleofSoundExchange
............................................................................................................68
Current Rates Payable by Webcasters to SoundExchange for Recorded Music
.......................69
Current Rates Payable by Webcasters to ASCAP,
BMI,
and SESAC for Songs
........................74
Chapter
5:
Focus on Tethered Downloading, Interactive Streaming, and Downloading
..................76
How Much Do the Digital Music Services Pay the Labels?
........................................................77
How Much Do the Labels Pay the Artists?
....................................................................................79
Eminem s Lawsuit Against Universal Music
...................................................................................79
How Much Do the Digital Music Services Pay the Publishers?
.................................................81
How Much Do the Publishers Pay the Writers?
...........................................................................84
Chapter
6:
Music-Licensing Fundamentals
......................................................................................85
Audio Compilations
.........................................................................................................................85
Home Video
......................................................................................................................................86
Television Programs
.........................................................................................................................90
Motion Pictures
................................................................................................................................93
Advertising
........................................................................................................................................94
Musical Theater
...............................................................................................................................100
Practical Tips for Music Licensing
...............................................................................................101
Billboard Commentary: Music Documentary Filmmakers
Deserve a Break on Licensing Fees
......................................................................................106
Chapter
7:
Licensing Music for New Media
....................................................................................107
Websites
...........................................................................................................................................107
Ringtones.........................................................................................................................................108
Video Games
...................................................................................................................................
viii
Contents
Part II: Crisis and Solutions
—
The Recording Industry in Transition
A look at the recording industry s tumultuous struggle to come to grips with the digital age, proposed
solutions to the crisis, and a summary of the most recent legal cases and legislative initiatives.
Chapter
8:
A Brief History of the Digital Music Business
............................................................119
Labels vs. the Consumer Electronics Industry
and the Failure of the Secure Digital Music Initiative (SDMI)
.........................................120
Labels vs. Technology: The Rootkit Disaster
..............................................................................121
Labels vs. P2P: Napster and Grokster Cases
...............................................................................121
Labels vs. Fans: RIAA s Lawsuits
...................................................................................................124
Labels Enter the Digital Music Business: MusicNet and Pressplay
..........................................125
Labels Give Away the Store: The Birth of iTunes
........................................................................126
Chapter·): Proposed Solutions
.....................................................................................................127
Legalize File Sharing in Exchange for a Levy Payable to the Labels,
Music Publishers, Artists, and Songwriters
........................................................................128
Other Solutions
...............................................................................................................................132
Chapter
10:
Latest Cases and Legislative Initiatives
.....................................................................135
Viacom vs. YouTube
.......................................................................................................................135
Universal vs. Grooveshark
.............................................................................................................136
Network Neutrality: The Battle over the Future of the Internet
...............................................138
Public Performance Rights Act: Will the Labels Finally Get Radio to Pay Up?
.....................140
Labels vs. LimeWire: The End of P2P?
........................................................................................143
Update on the RIAA s Lawsuits
.....................................................................................................144
RIAA s Latest Tactics
.......................................................................................................................148
Frances Three-Strikes Law
............................................................................................................148
Part III: How to Succeed in the New Music Business
Chapter
11
provides strategies for using the power of the Internet to succeed in the music business as
an independent artist. Chapter
12
provides tips for online marketing by an industry expert. Chapter
13
discusses more traditional models of success that still dominate the pop, R&B, and hip-hop worlds.
Chapter
11:
How Artists Can Use New Technologies to Succeed
....................................................153
Social Networks: How to Get the Most from Them
...................................................................153
How to Create a Strong Online Presence Through Facebook and Twitter
.................................155
Is Myspace Dead?
............................................................................................................................160
How to Go Viral on YouTube and How to Use Ustream
...........................................................162
The Justin Bieber Story
....................................................................................................................163
OK Go Becomes a Household Name from Making a
$20
Video
.................................................164
How to Broadcast Yourself on Ustream
.........................................................................................164
Contents
ix
Music Blogs: The New
Tastemakers
.............................................................................................165
An Overview of Music Blogs
...........................................................................................................166
How to Attract Bloggers to Your Music
.........................................................................................167
Aggregators
.......................................................................................................................................168
Your Website: How to Make It Great
...........................................................................................168
Why Your Own Website Is Essential in Crafting an Online Presence
.........................................168
Methods to Easily Create Your Own Website
................................................................................169
What to Include on Your Website and Why
..................................................................................170
Apps for Artists
...............................................................................................................................172
How They Work
...............................................................................................................................172
Should You Get One, and How Much Will It Cost?
.....................................................................172
Other Music Sites to Utilize
..........................................................................................................174
SoundCloud, Last.fm, and
Bandcamp..........................................................................................174
How to Sell Your Music Online
....................................................................................................176
TuneCore and CD Baby
..................................................................................................................176
How to Sell Music from Your Website for Almost Nothing and Keep All the Money
................179
Chapter
12:
Insights from an Online Marketing Guru
...................................................................181
Online Marketing Manual by Jason
Spiewak,
President of Rock Ridge Music
......................181
Chapter
13:
Big Money and Mainstream Success: Major Labels and New Business Models
............186
Big-Label Deals: Who Gets Them, How, and How Many Are Left?
........................................186
Interview with Craig
Källman,
Chairman and CEO of Atlantic Records
..................................187
Interview with Jason Jordan,
VP ofA&R
at Disney s Hollywood Music
....................................191
Facing Extinction, the Major Labels Adapt: EMI Label Services
and an Interview with Its Chief, Michael Harris
................................................................194
Part IV: Interviews with Artists and Music Industry Leaders
The following discussions are drawn from mypodcast The Future of the Music Business and include
new Q&A never before published that address a wide array of issues in today s music business.
Chapter
14:
Artists Adapting to a Digital World
............................................................................201
How to Raise
$80,000
in Two Months: Interview with Singer,
Songwriter, and Recording Artist Jill Sobule
..............................................................................201
Chapter
15:
Are Indie Labels Better for Artists than Majors?
........................................................209
Interview with Musician, Composer, and Recording Artist Moby
..........................................209
Chapter
16:
A Digital Artist:
DJ
Spooky, aka That Subliminal Kid
.................................................216
Interview with Paul Miller
.............................................................................................................216
Contents
Chapter
17:
How to Measure Success in a Digital World
................................................................220
Interview with Eric Garland, Cofounder and CEO of BigChampagne
...................................220
Chapter
18:
The True Story of Napster and the Labels: How Shawn Fanning
Made the Labels an Offer They Had to Refuse
........................................................................227
Interview with Ted Cohen, Managing Partner of TAG Strategic
and Former Senior
VP
at EMI Music
..................................................................................227
Chapter
19:
How to Make a Hit Song in the Digital Age
.................................................................235
Interview with Jay Frank, Senior
VP
of Country Music Television
.........................................235
Chapter
20:
How to Distribute Music in the Digital Age
................................................................244
Interview with Jason Pascal, Vice President and Senior Counsel at The Orchard
.................244
Chapter
21:
How a Music Publisher and Indie Label Adapt to a Digital World
..............................246
Interview with
Alisa
Coleman,
Senior
VP
of ABKCO Music and Records
............................246
Chapter
22:
The Changing Role of the Manager in Today s Music Business
....................................251
Interview with
Ari
Martin,
Nettwerk
Management
...................................................................251
Chapter
23:
The Changing Role of the Manager in Today s Music Business, Part
2........................255
Interview with Ed Arrendell, Manager of Wynton
Marsalis
....................................................255
Chapter
24:
The Changing Role of A&R
.........................................................................................259
Interview with Michael Caplan, CEO of One Haven Music
and Former Senior
VP
at Epic
..............................................................................................259
Chapter
25:
How to Make It in Today s Music Business
..................................................................266
Interview with Don Passman, Author of
All You Need to Know About the Music Business
.................................................................266
Chapter
26:
Indie-Label Perspective
..............................................................................................273
Interview with Rich Bengloff, President of A2IM:
American Association of Independent Music
....................................................................273
Chapter
27:
Are Record Labels Still Necessary?
.............................................................................277
Interview with Bruce Iglauer, President and Founder, Alligator Records
..............................277
Chapter
28:
Are Record Labels Still Necessary? (A Futurist s POV)
...............................................287
Interview with
Greg Kot,
Music Critic at the Chicago Tribune
and Author
oí
Ripped: How the Wired Generation Revolutionized Music
.......................287
Contents
xi
Chapter
29:
New Business Models
.................................................................................................296
Interview with John Buckman, President and Founder of Magnatune.com
..........................296
Chapter
30:
Music Videos in Today s Music Business
.....................................................................300
Interview with
Camille
Yorrick, Former
VP
of Video Sony Music
.........................................300
Chapter
31:
Challenges Facing Digital Music Entrepreneurs
.........................................................304
Interview with Steve Masur, Digital Media Attorney,
and Moses Avalon, Author of Confessions of a Music Producer
.......................................304
Acknowledgments
........................................................................................................................317
Index
.............................................................................................................................................319
xii
Contents
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| spelling | Gordon, Steve Verfasser aut The future of the music business how to succeed with the new digital technologies ; a guide for artists and entrepreneurs Steve Gordon 3. ed. Milwaukee, Wis. Hal Leonard 2011 XXXIV, 337 S. graph. Darst. 26 cm. DVD-Video (12 cm) txt rdacontent n rdamedia nc rdacarrier Music pro guides Previous ed.: 2008. Music trade / Technological innovations Sound / Recording and reproducing / Digital techniques Music / Computer network resources Musik Digitale Audiotechnik (DE-588)4140447-6 gnd rswk-swf Musik (DE-588)4040802-4 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Musikwirtschaft (DE-588)4268614-3 gnd rswk-swf DVD gnd rswk-swf Musikwirtschaft (DE-588)4268614-3 s Digitale Audiotechnik (DE-588)4140447-6 s DE-604 DVD f Musik (DE-588)4040802-4 s Internet (DE-588)4308416-3 s Digitalisierung BSB Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024534737&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gordon, Steve The future of the music business how to succeed with the new digital technologies ; a guide for artists and entrepreneurs Music trade / Technological innovations Sound / Recording and reproducing / Digital techniques Music / Computer network resources Musik Digitale Audiotechnik (DE-588)4140447-6 gnd Musik (DE-588)4040802-4 gnd Internet (DE-588)4308416-3 gnd Musikwirtschaft (DE-588)4268614-3 gnd |
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| title | The future of the music business how to succeed with the new digital technologies ; a guide for artists and entrepreneurs |
| title_auth | The future of the music business how to succeed with the new digital technologies ; a guide for artists and entrepreneurs |
| title_exact_search | The future of the music business how to succeed with the new digital technologies ; a guide for artists and entrepreneurs |
| title_full | The future of the music business how to succeed with the new digital technologies ; a guide for artists and entrepreneurs Steve Gordon |
| title_fullStr | The future of the music business how to succeed with the new digital technologies ; a guide for artists and entrepreneurs Steve Gordon |
| title_full_unstemmed | The future of the music business how to succeed with the new digital technologies ; a guide for artists and entrepreneurs Steve Gordon |
| title_short | The future of the music business |
| title_sort | the future of the music business how to succeed with the new digital technologies a guide for artists and entrepreneurs |
| title_sub | how to succeed with the new digital technologies ; a guide for artists and entrepreneurs |
| topic | Music trade / Technological innovations Sound / Recording and reproducing / Digital techniques Music / Computer network resources Musik Digitale Audiotechnik (DE-588)4140447-6 gnd Musik (DE-588)4040802-4 gnd Internet (DE-588)4308416-3 gnd Musikwirtschaft (DE-588)4268614-3 gnd |
| topic_facet | Music trade / Technological innovations Sound / Recording and reproducing / Digital techniques Music / Computer network resources Musik Digitale Audiotechnik Internet Musikwirtschaft DVD |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024534737&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT gordonsteve thefutureofthemusicbusinesshowtosucceedwiththenewdigitaltechnologiesaguideforartistsandentrepreneurs |