An integrative approach to innovation management: patterns of companies' innovation orientation and customer responses to product program innovativeness
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Gabler
2011
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Gabler Research : Neue Perspektiven der marktorientierten Unternehmensführung
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 97 S. graph. Darst. 21 cm |
| ISBN: | 9783834933386 3834933384 |
Internformat
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| 245 | 1 | 0 | |a An integrative approach to innovation management |b patterns of companies' innovation orientation and customer responses to product program innovativeness |c Nicolas Zacharias. With a forew. by Ruth Stock-Homburg |
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Datensatz im Suchindex
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|---|---|
| adam_text | IMAGE 1
XI
CONTENTS
LIST OF FIGURES XIII
LIST OF TABLES XV
LIST OF ABBREVIATIONS XVII
INTRODUCTION 1
1.1 RELEVANCE OF THE THESIS 1
1.1.1 MANAGERIAL RELEVANCE 1
1.1.2 SCIENTIFIC RELEVANCE 5
1.2 MAJOR GOALS OF THE THESIS 10
1.3 STRUCTURE OF THE THESIS 12
2 STUDY 1 - PATTERNS AND PERFORMANCE OUTCOMES OF INNOVATION ORIENTATION
..15
2.1 INTRODUCTION TO STUDY 1 15
2.2 THEORETICAL BACKGROUND 18
2.3 FRAMEWORK AND HYPOTHESES 20
2.3.1 FRAMEWORK OF THE STUDY 20
2.3.2 HYPOTHESES 24
2.4 METHODOLOGY 25
2.4.1 DATA COLLECTION 25
2.4.2 MEASUREMENT PROCEDURE 28
2.4.3 VALIDATION WITH CUSTOMER DATA 33
2.4.4 CLUSTER ANALYSIS 34
2.5 RESULTS 35
2.5.1 INTERPRETATION OF PATTERNS OF INNOVATION ORIENTATION 36
2.5.2 PERFORMANCE OUTCOMES OF INNOVATION ORIENTATION PATTERNS 37
2.5.3 INTERPRETATION OF PERFORMANCE OUTCOMES OF INNOVATION ORIENTATION
38
2.6 DISCUSSION 40
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1013996410
DIGITALISIERT DURCH
IMAGE 2
XII I CONTENTS
2.6.1 IMPLICATIONS FOR RESEARCH 40
2.6.2 IMPLICATIONS FOR MANAGERIAL PRACTICE 42
2.6.3 LIMITATIONS AND AVENUES FOR FURTHER RESEARCH 43
3 STUDY 2 - DIFFERENT DIMENSIONS OF PRODUCT PROGRAM INNOVATIVENESS AND
THEIR EFFECTS ON CUSTOMER LOYALTY 45
3.1 INTRODUCTION TO STUDY 2 45
3.2 TWO DIMENSIONS OF PRODUCT PROGRAM INNOVATIVENESS 49
3.3 CONCEPTUAL BACKGROUND 52
3.3.1 INFORMATION ECONOMICS 52
3.3.2 STUDY FRAMEWORK 54
3.3.3 MAIN EFFECTS HYPOTHESES 55
3.3.4 MODERATING EFFECTS HYPOTHESES 56
3.4 METHODOLOGY 57
3.4.1 DATA COLLECTION 57
3.4.2 MEASUREMENT PROCEDURE 59
3.4.3 HYPOTHESES TESTING PROCEDURE OF STUDY FRAMEWORK 62
3.5 RESULTS 63
3.6 DISCUSSION 66
3.6.1 RESEARCH IMPLICATIONS 66
3.6.2 MANAGERIAL IMPLICATIONS 68
3.6.3 LIMITATIONS AND AVENUES FOR FURTHER RESEARCH 69
3.7 CONCLUSION 70
4 CONCLUSIONS OF THE THESIS 71
4.1 RESEARCH CONTRIBUTIONS OF THE THESIS 71
4.2 CONCLUDING REMARKS FOR MANAGERIAL PRACTICE 76
REFERENCES 79
|
| any_adam_object | 1 |
| author | Zacharias, Nicolas 1981- |
| author_GND | (DE-588)1054610932 |
| author_facet | Zacharias, Nicolas 1981- |
| author_role | aut |
| author_sort | Zacharias, Nicolas 1981- |
| author_variant | n z nz |
| building | Verbundindex |
| bvnumber | BV039685560 |
| ctrlnum | (OCoLC)754746431 (DE-599)DNB1013996410 |
| dewey-full | 658.406 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.406 |
| dewey-search | 658.406 |
| dewey-sort | 3658.406 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Thesis Book |
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| indexdate | 2024-07-10T00:08:57Z |
| institution | BVB |
| isbn | 9783834933386 3834933384 |
| language | English |
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| spelling | Zacharias, Nicolas 1981- Verfasser (DE-588)1054610932 aut An integrative approach to innovation management patterns of companies' innovation orientation and customer responses to product program innovativeness Nicolas Zacharias. With a forew. by Ruth Stock-Homburg 1. ed. Wiesbaden Gabler 2011 XVII, 97 S. graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Gabler Research : Neue Perspektiven der marktorientierten Unternehmensführung Zugl.: Darmstadt, Techn. Univ., Diss., 2011 Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Kundentreue (DE-588)4393499-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Innovationsmanagement (DE-588)4161817-8 s Kundentreue (DE-588)4393499-7 s DE-604 Erscheint auch als Online-Ausgabe An integrative approach to innovation management DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024534474&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zacharias, Nicolas 1981- An integrative approach to innovation management patterns of companies' innovation orientation and customer responses to product program innovativeness Innovationsmanagement (DE-588)4161817-8 gnd Kundentreue (DE-588)4393499-7 gnd |
| subject_GND | (DE-588)4161817-8 (DE-588)4393499-7 (DE-588)4113937-9 |
| title | An integrative approach to innovation management patterns of companies' innovation orientation and customer responses to product program innovativeness |
| title_auth | An integrative approach to innovation management patterns of companies' innovation orientation and customer responses to product program innovativeness |
| title_exact_search | An integrative approach to innovation management patterns of companies' innovation orientation and customer responses to product program innovativeness |
| title_full | An integrative approach to innovation management patterns of companies' innovation orientation and customer responses to product program innovativeness Nicolas Zacharias. With a forew. by Ruth Stock-Homburg |
| title_fullStr | An integrative approach to innovation management patterns of companies' innovation orientation and customer responses to product program innovativeness Nicolas Zacharias. With a forew. by Ruth Stock-Homburg |
| title_full_unstemmed | An integrative approach to innovation management patterns of companies' innovation orientation and customer responses to product program innovativeness Nicolas Zacharias. With a forew. by Ruth Stock-Homburg |
| title_short | An integrative approach to innovation management |
| title_sort | an integrative approach to innovation management patterns of companies innovation orientation and customer responses to product program innovativeness |
| title_sub | patterns of companies' innovation orientation and customer responses to product program innovativeness |
| topic | Innovationsmanagement (DE-588)4161817-8 gnd Kundentreue (DE-588)4393499-7 gnd |
| topic_facet | Innovationsmanagement Kundentreue Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024534474&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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