Verfügbarkeit: Global marketing management

Global marketing management:

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Kotabe, Masaaki 1954- (VerfasserIn), Helsen, Kristiaan (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Hoboken, NJ Wiley 2011
Ausgabe:	5. ed., international student version
Schlagworte:	Produktmanagement Internationaler Wettbewerb Internationales Marketing Marketingmanagement Multinationales Unternehmen Globalisierung
Beschreibung:	Literaturangaben
Beschreibung:	XXIII, 717 S. Ill., graph. Darst., Kt.
ISBN:	9780470505748

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV039666754
003	DE-604
005	00000000000000.0
007	t
008	111028s2011 xxuabd\| \|\|\|\| 00\|\|\| eng d
020			\|a 9780470505748 \|9 978-0-470-50574-8
035			\|a (OCoLC)760153744
035			\|a (DE-599)BVBBV039666754
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-898 \|a DE-1028
084			\|a QP 680 \|0 (DE-625)141923: \|2 rvk
100	1		\|a Kotabe, Masaaki \|d 1954- \|e Verfasser \|0 (DE-588)137231857 \|4 aut
245	1	0	\|a Global marketing management \|c Masaaki Kotabe ; Kristiaan Helsen
250			\|a 5. ed., international student version
264		1	\|a Hoboken, NJ \|b Wiley \|c 2011
300			\|a XXIII, 717 S. \|b Ill., graph. Darst., Kt.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Literaturangaben
650	0	7	\|a Produktmanagement \|0 (DE-588)4125960-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Internationaler Wettbewerb \|0 (DE-588)4027415-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Internationales Marketing \|0 (DE-588)4125431-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Multinationales Unternehmen \|0 (DE-588)4075092-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Globalisierung \|0 (DE-588)4557997-0 \|2 gnd \|9 rswk-swf
689	0	0	\|a Internationales Marketing \|0 (DE-588)4125431-4 \|D s
689	0	1	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	0		\|5 DE-604
689	1	0	\|a Multinationales Unternehmen \|0 (DE-588)4075092-9 \|D s
689	1	1	\|a Internationaler Wettbewerb \|0 (DE-588)4027415-9 \|D s
689	1	2	\|a Produktmanagement \|0 (DE-588)4125960-9 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a Globalisierung \|0 (DE-588)4557997-0 \|D s
689	2	1	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	2		\|8 2\p \|5 DE-604
700	1		\|a Helsen, Kristiaan \|e Verfasser \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-024516008
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

_version_	1804148532573110272
any_adam_object
author	Kotabe, Masaaki 1954- Helsen, Kristiaan
author_GND	(DE-588)137231857
author_facet	Kotabe, Masaaki 1954- Helsen, Kristiaan
author_role	aut aut
author_sort	Kotabe, Masaaki 1954-
author_variant	m k mk k h kh
building	Verbundindex
bvnumber	BV039666754
classification_rvk	QP 680
ctrlnum	(OCoLC)760153744 (DE-599)BVBBV039666754
discipline	Wirtschaftswissenschaften
edition	5. ed., international student version
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02077nam a2200529zc 4500</leader><controlfield tag="001">BV039666754</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">111028s2011 xxuabd\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470505748</subfield><subfield code="9">978-0-470-50574-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)760153744</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV039666754</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-898</subfield><subfield code="a">DE-1028</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotabe, Masaaki</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137231857</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global marketing management</subfield><subfield code="c">Masaaki Kotabe ; Kristiaan Helsen</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5. ed., international student version</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIII, 717 S.</subfield><subfield code="b">Ill., graph. Darst., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationaler Wettbewerb</subfield><subfield code="0">(DE-588)4027415-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Multinationales Unternehmen</subfield><subfield code="0">(DE-588)4075092-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Multinationales Unternehmen</subfield><subfield code="0">(DE-588)4075092-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Internationaler Wettbewerb</subfield><subfield code="0">(DE-588)4027415-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Helsen, Kristiaan</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024516008</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
id	DE-604.BV039666754
illustrated	Illustrated
indexdate	2024-07-10T00:08:38Z
institution	BVB
isbn	9780470505748
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-024516008
oclc_num	760153744
open_access_boolean
owner	DE-898 DE-BY-UBR DE-1028
owner_facet	DE-898 DE-BY-UBR DE-1028
physical	XXIII, 717 S. Ill., graph. Darst., Kt.
publishDate	2011
publishDateSearch	2011
publishDateSort	2011
publisher	Wiley
record_format	marc
spelling	Kotabe, Masaaki 1954- Verfasser (DE-588)137231857 aut Global marketing management Masaaki Kotabe ; Kristiaan Helsen 5. ed., international student version Hoboken, NJ Wiley 2011 XXIII, 717 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Produktmanagement (DE-588)4125960-9 gnd rswk-swf Internationaler Wettbewerb (DE-588)4027415-9 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Multinationales Unternehmen (DE-588)4075092-9 s Internationaler Wettbewerb (DE-588)4027415-9 s Produktmanagement (DE-588)4125960-9 s 1\p DE-604 Globalisierung (DE-588)4557997-0 s 2\p DE-604 Helsen, Kristiaan Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotabe, Masaaki 1954- Helsen, Kristiaan Global marketing management Produktmanagement (DE-588)4125960-9 gnd Internationaler Wettbewerb (DE-588)4027415-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Globalisierung (DE-588)4557997-0 gnd
subject_GND	(DE-588)4125960-9 (DE-588)4027415-9 (DE-588)4125431-4 (DE-588)4168907-0 (DE-588)4075092-9 (DE-588)4557997-0
title	Global marketing management
title_auth	Global marketing management
title_exact_search	Global marketing management
title_full	Global marketing management Masaaki Kotabe ; Kristiaan Helsen
title_fullStr	Global marketing management Masaaki Kotabe ; Kristiaan Helsen
title_full_unstemmed	Global marketing management Masaaki Kotabe ; Kristiaan Helsen
title_short	Global marketing management
title_sort	global marketing management
topic	Produktmanagement (DE-588)4125960-9 gnd Internationaler Wettbewerb (DE-588)4027415-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Globalisierung (DE-588)4557997-0 gnd
topic_facet	Produktmanagement Internationaler Wettbewerb Internationales Marketing Marketingmanagement Multinationales Unternehmen Globalisierung
work_keys_str_mv	AT kotabemasaaki globalmarketingmanagement AT helsenkristiaan globalmarketingmanagement

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge