The handbook of market intelligence: understand, compete and grow in global markets
Gespeichert in:
Hauptverfasser: | , , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Chichester
Wiley
2011
|
Ausgabe: | 1. publ. |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | "This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- Provided by publisher. -- "This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- Provided by publisher. Includes bibliographical references and index |
Beschreibung: | X, 244 S. graph. Darst. |
ISBN: | 9781119993643 |
Internformat
MARC
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Datensatz im Suchindex
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adam_text | Titel: The handbook of market intelligence
Autor: Hedin, Hans
Jahr: 2011
Contents
Preface......................................................................................................................vii
About the Authors.....................................................................................................xi
About Global Intelligence Alliance..........................................................................xi
PART I
Market Intelligence In Global Organizations
1 Market Intelligence: Drivers and Benefits..............................................3
2 Market Intelligence in Global Organizations: Survey
Findings in 2011....................................................................................21
PART 2
Roadmap To World Class Market Intelligence
3 Key Success Factors of World Class Market Intelligence.....................39
4 Intelligence Scope - Determining the Purpose, Target Groups,
and Focus Areas of an Intelligence Program.........................................49
5 Intelligence Process - Turning Random Data into
Meaningful Insight................................................................................63
6 Intelligence Deliverables - Building a High-Impact Market
Intelligence Product Portfolio...............................................................73
7 Intelligence Tools - Collecting, Storing, and Communicating
Intelligence............................................................................................87
8 Intelligence Organization - The People and Resources
that Generate the Impact.......................................................................99
9 Intelligence Culture - Engaging the Organization in Market
Intelligence..........................................................................................115
PART 3
Market Intelligence For Key User Groups
10 Market Intelligence for Current Awareness Across the
Organization........................................................................................127
11 Market Intelligence for Strategic Planning.........................................141
12 Market Intelligence for Marketing, Sales, and Account
Management.......................................................................................159
13 Market Intelligence for Innovation and Product Life Cycle
Management........................................................................................171
14 Market Intelligence for Supply Chain Management...........................185
PART 4
Developing World Class Market Intelligence Programs
15 Implementing Market Intelligence Programs.....................................199
16 How to Develop an Existing Market Intelligence Program
for Greater Impact...............................................................................209
17 Trends in Market Intelligence Towards 2015......................................223
Index.......................................................................................................................237
|
any_adam_object | 1 |
author | Hedin, Hans Hirvensalo, Irmeli Vaarnas, Markko |
author_facet | Hedin, Hans Hirvensalo, Irmeli Vaarnas, Markko |
author_role | aut aut aut |
author_sort | Hedin, Hans |
author_variant | h h hh i h ih m v mv |
building | Verbundindex |
bvnumber | BV039653283 |
callnumber-first | H - Social Science |
callnumber-label | HD38 |
callnumber-raw | HD38.7 |
callnumber-search | HD38.7 |
callnumber-sort | HD 238.7 |
callnumber-subject | HD - Industries, Land Use, Labor |
classification_rvk | QP 611 |
ctrlnum | (OCoLC)837978044 (DE-599)BVBBV039653283 |
dewey-full | 658.8/3 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/3 |
dewey-search | 658.8/3 |
dewey-sort | 3658.8 13 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 1. publ. |
format | Book |
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spelling | Hedin, Hans Verfasser aut The handbook of market intelligence understand, compete and grow in global markets Hans Hedin ; Irmeli Hirvensalo ; Markko Vaarnas 1. publ. Chichester Wiley 2011 X, 244 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier "This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- Provided by publisher. -- "This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- Provided by publisher. Includes bibliographical references and index Wirtschaft Business intelligence Market research Business intelligence Case studies Market research Case studies BUSINESS & ECONOMICS / Marketing / General bisacsh (DE-588)4522595-3 Fallstudiensammlung gnd-content Hirvensalo, Irmeli Verfasser aut Vaarnas, Markko Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024502901&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Hedin, Hans Hirvensalo, Irmeli Vaarnas, Markko The handbook of market intelligence understand, compete and grow in global markets Wirtschaft Business intelligence Market research Business intelligence Case studies Market research Case studies BUSINESS & ECONOMICS / Marketing / General bisacsh |
subject_GND | (DE-588)4522595-3 |
title | The handbook of market intelligence understand, compete and grow in global markets |
title_auth | The handbook of market intelligence understand, compete and grow in global markets |
title_exact_search | The handbook of market intelligence understand, compete and grow in global markets |
title_full | The handbook of market intelligence understand, compete and grow in global markets Hans Hedin ; Irmeli Hirvensalo ; Markko Vaarnas |
title_fullStr | The handbook of market intelligence understand, compete and grow in global markets Hans Hedin ; Irmeli Hirvensalo ; Markko Vaarnas |
title_full_unstemmed | The handbook of market intelligence understand, compete and grow in global markets Hans Hedin ; Irmeli Hirvensalo ; Markko Vaarnas |
title_short | The handbook of market intelligence |
title_sort | the handbook of market intelligence understand compete and grow in global markets |
title_sub | understand, compete and grow in global markets |
topic | Wirtschaft Business intelligence Market research Business intelligence Case studies Market research Case studies BUSINESS & ECONOMICS / Marketing / General bisacsh |
topic_facet | Wirtschaft Business intelligence Market research Business intelligence Case studies Market research Case studies BUSINESS & ECONOMICS / Marketing / General Fallstudiensammlung |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024502901&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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