Marketing metrics: the definitive guide to measuring marketing performance
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Education
2010
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | Wharton school publishing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltstext |
| Beschreibung: | Rev. ed. of: Marketing metrics: 50+ metrics every executive should master. - Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XV, 414 S. graph. Darst. |
| ISBN: | 9780137058297 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| isbn | 9780137058297 |
| language | English |
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| physical | XV, 414 S. graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Pearson Education |
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| series2 | Wharton school publishing |
| spelling | Marketing metrics the definitive guide to measuring marketing performance Paul W. Farris ... 2. ed. Upper Saddle River, NJ Pearson Education 2010 XV, 414 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wharton school publishing Rev. ed. of: Marketing metrics: 50+ metrics every executive should master. - Hier auch später erschienene, unveränderte Nachdrucke Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Kennzahl (DE-588)4114166-0 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Marketingmanagement (DE-588)4168907-0 s Kennzahl (DE-588)4114166-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 Farris, Paul W. Sonstige (DE-588)142526290 oth V:DE-576;B:DE-180 application/pdf http://swbplus.bsz-bw.de/bsz330765426inh.htm Inhaltsverzeichnis V:DE-576;B:DE-180 application/pdf http://swbplus.bsz-bw.de/bsz330765426vlg.htm Inhaltstext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing metrics the definitive guide to measuring marketing performance Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingforschung (DE-588)4200055-5 gnd Mathematisches Modell (DE-588)4114528-8 gnd Kennzahl (DE-588)4114166-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4200055-5 (DE-588)4114528-8 (DE-588)4114166-0 |
| title | Marketing metrics the definitive guide to measuring marketing performance |
| title_auth | Marketing metrics the definitive guide to measuring marketing performance |
| title_exact_search | Marketing metrics the definitive guide to measuring marketing performance |
| title_full | Marketing metrics the definitive guide to measuring marketing performance Paul W. Farris ... |
| title_fullStr | Marketing metrics the definitive guide to measuring marketing performance Paul W. Farris ... |
| title_full_unstemmed | Marketing metrics the definitive guide to measuring marketing performance Paul W. Farris ... |
| title_short | Marketing metrics |
| title_sort | marketing metrics the definitive guide to measuring marketing performance |
| title_sub | the definitive guide to measuring marketing performance |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingforschung (DE-588)4200055-5 gnd Mathematisches Modell (DE-588)4114528-8 gnd Kennzahl (DE-588)4114166-0 gnd |
| topic_facet | Marketing Marketingmanagement Marketingforschung Mathematisches Modell Kennzahl |
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