The marketing firm: economic psychology of corporate behaviour
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham [u.a.]
Elgar
2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 320 S. graph. Darst. 24 cm |
| ISBN: | 9781848444157 |
Internformat
MARC
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| 020 | |a 9781848444157 |9 978-1-84844-415-7 | ||
| 035 | |a (OCoLC)751721538 | ||
| 035 | |a (DE-599)BVBBV039651106 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Vella, Kevin J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The marketing firm |b economic psychology of corporate behaviour |c Kevin J. Vella and Gordon R. Foxall |
| 264 | 1 | |a Cheltenham [u.a.] |b Elgar |c 2011 | |
| 300 | |a VI, 320 S. |b graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing / Case studies | |
| 650 | 4 | |a Marketing / Economic aspects | |
| 650 | 4 | |a Marketing / Psychological aspects | |
| 650 | 4 | |a Psychologie | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Foxall, Gordon R. |d 1949- |e Sonstige |0 (DE-588)139326499 |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024500779&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024500779 | ||
Datensatz im Suchindex
| _version_ | 1804148510262558720 |
|---|---|
| adam_text | Titel: The marketing firm
Autor: Vella, Kevin J.
Jahr: 2011
Contents
Preface vi
Introduction 1
1. The marketing firm 5
2. From consumer behaviour to corporate response 30
3. Methodology and measurement 40
4. Specification and interpretation 52
5. Corporate behaviour: the supply of wrapped impulse ice-cream 65
6. Reflections on the marketing firm 103
7. Conclusions 118
Appendix 1. Pre-structured case outline 125
Appendix 2. The case study protocol 126
Appendix 3. Coding scheme 136
Appendix 4. Data tables and commentary 247
Appendix 5. Reflections on the marketing firm 286
References 297
Index 305
|
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| author | Vella, Kevin J. |
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| bvnumber | BV039651106 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:08:17Z |
| institution | BVB |
| isbn | 9781848444157 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024500779 |
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| physical | VI, 320 S. graph. Darst. 24 cm |
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| spelling | Vella, Kevin J. Verfasser aut The marketing firm economic psychology of corporate behaviour Kevin J. Vella and Gordon R. Foxall Cheltenham [u.a.] Elgar 2011 VI, 320 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Marketing Marketing / Case studies Marketing / Economic aspects Marketing / Psychological aspects Psychologie (DE-588)4522595-3 Fallstudiensammlung gnd-content Foxall, Gordon R. 1949- Sonstige (DE-588)139326499 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024500779&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Vella, Kevin J. The marketing firm economic psychology of corporate behaviour Marketing Marketing / Case studies Marketing / Economic aspects Marketing / Psychological aspects Psychologie |
| subject_GND | (DE-588)4522595-3 |
| title | The marketing firm economic psychology of corporate behaviour |
| title_auth | The marketing firm economic psychology of corporate behaviour |
| title_exact_search | The marketing firm economic psychology of corporate behaviour |
| title_full | The marketing firm economic psychology of corporate behaviour Kevin J. Vella and Gordon R. Foxall |
| title_fullStr | The marketing firm economic psychology of corporate behaviour Kevin J. Vella and Gordon R. Foxall |
| title_full_unstemmed | The marketing firm economic psychology of corporate behaviour Kevin J. Vella and Gordon R. Foxall |
| title_short | The marketing firm |
| title_sort | the marketing firm economic psychology of corporate behaviour |
| title_sub | economic psychology of corporate behaviour |
| topic | Marketing Marketing / Case studies Marketing / Economic aspects Marketing / Psychological aspects Psychologie |
| topic_facet | Marketing Marketing / Case studies Marketing / Economic aspects Marketing / Psychological aspects Psychologie Fallstudiensammlung |
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