Creating bonds: successful marketing in museums ;a collection of essays
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Edinburgh
MuseumsEtc
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 221 S. |
| ISBN: | 9780956194329 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804148484995022848 |
|---|---|
| adam_text | Titel: Creating bonds
Autor: Lumb, Adam
Jahr: 2009
The Role of HR in Creating a Successful Brand
8 ADAM LUMB
Head of Marketing, Museums Sheffield
The Rebirth of a Small Museum
22 ALEXANDER GATES
Dmxtor,NormBerrimHistoricalMuseum
Developing an Art Museum Brand Strategy
36 BONNIE B BRIGGS
Managing Director, B.OnBrand
AMY NELSON
Director of Grants and Assets
Art Museum at the University of Kentucky
Branding in a Brand-Hostile Environment
54 BRUNO BAHUNEK
Marketing Manager
Museum of Contemporary Art, Zagreb
Managing the National Gallery Brand
60 DANIELLE CHIDLOW
Head of Communications, The National Gallery
CONTENTS-
CREATING BONDS
Courting Generation Next
j6 ERIN BARNES
Research Consultant
Audience-Centred Services
106 G-GINA KOUTSIKA
Head oflnterpretation, Tate Britain
Developing Dialogue
124 JENNY WONG
Events Co-ordinator, Dana Centre, Science Museum
Marketing a Small, Underfunded Gallery
142 KATE KNOWLES
Head of Communications, Dulwich Picture Gallery
Ethnographic Research:
A Fresh Eye on Marketing
150 MARGOT WALLACE
Associate Professor, Marketing Communication
Columbia College Chicago
Defining a New Venue in a Crowded Market
168 RACHEL COLLINS
Communications Manager
Wellcome Collection, London
6 ? CONTENTS
SUCCESSFUL MARKETING IN MUSEUMS
Branding and Organisational Behaviour
182 SIAN WALTERS
Head of Marketing SC Media
Amgueddfa Cymru - National Museum Wales
206 About the Authors
214 Also from MuseumsEtc
220 Colophon
CONTENTS- 7
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:07:53Z |
| institution | BVB |
| isbn | 9780956194329 |
| language | English |
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| spelling | Creating bonds successful marketing in museums ;a collection of essays Adam Lumb Edinburgh MuseumsEtc 2009 221 S. txt rdacontent n rdamedia nc rdacarrier Kulturmanagement (DE-588)4309943-9 gnd rswk-swf Kulturmanagement (DE-588)4309943-9 s DE-604 Lumb, Adam Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024483537&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Creating bonds successful marketing in museums ;a collection of essays Kulturmanagement (DE-588)4309943-9 gnd |
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| title | Creating bonds successful marketing in museums ;a collection of essays |
| title_auth | Creating bonds successful marketing in museums ;a collection of essays |
| title_exact_search | Creating bonds successful marketing in museums ;a collection of essays |
| title_full | Creating bonds successful marketing in museums ;a collection of essays Adam Lumb |
| title_fullStr | Creating bonds successful marketing in museums ;a collection of essays Adam Lumb |
| title_full_unstemmed | Creating bonds successful marketing in museums ;a collection of essays Adam Lumb |
| title_short | Creating bonds |
| title_sort | creating bonds successful marketing in museums a collection of essays |
| title_sub | successful marketing in museums ;a collection of essays |
| topic | Kulturmanagement (DE-588)4309943-9 gnd |
| topic_facet | Kulturmanagement |
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