Dancing with digital natives: staying in step with the generation that's transforming the way business is done
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Medford, N.J.
CyberAge Books
2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 394 S. |
| ISBN: | 9780910965873 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV039632877 | ||
| 003 | DE-604 | ||
| 005 | 20140206 | ||
| 007 | t | ||
| 008 | 111012s2011 xxu |||| 00||| eng d | ||
| 010 | |a 2011003709 | ||
| 020 | |a 9780910965873 |9 978-0-910965-87-3 | ||
| 035 | |a (OCoLC)762261696 | ||
| 035 | |a (DE-599)BVBBV039632877 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-M382 |a DE-703 | ||
| 050 | 0 | |a HQ799.5 | |
| 082 | 0 | |a 302.23/10842 | |
| 084 | |a QR 760 |0 (DE-625)142080: |2 rvk | ||
| 100 | 1 | |a Manafy, Michelle |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Dancing with digital natives |b staying in step with the generation that's transforming the way business is done |c Michelle Manafy and Heidi Gautschi |
| 264 | 1 | |a Medford, N.J. |b CyberAge Books |c 2011 | |
| 300 | |a XIV, 394 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Generation Y | |
| 650 | 4 | |a Technology and youth | |
| 650 | 4 | |a Young consumers | |
| 650 | 4 | |a Information technology |x Social aspects | |
| 650 | 4 | |a Information technology |x Economic aspects | |
| 650 | 4 | |a Diffusion of innovations | |
| 650 | 0 | 7 | |a Generationskonflikt |0 (DE-588)4071703-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Geschäftsmodell |0 (DE-588)7737985-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Digitale Spaltung |0 (DE-588)4739364-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Geschäftsmodell |0 (DE-588)7737985-8 |D s |
| 689 | 0 | 1 | |a Generationskonflikt |0 (DE-588)4071703-3 |D s |
| 689 | 0 | 2 | |a Digitale Spaltung |0 (DE-588)4739364-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Gautschi, Heidi |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024482951&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024482951 | ||
Datensatz im Suchindex
| _version_ | 1804148484180279297 |
|---|---|
| adam_text | Titel: Dancing with digital natives
Autor: Manafy, Michelle
Jahr: 2011
Contents
Acknowledgments..................................ix
Introduction ......................................xi
Michelle Manafy and Heidi Gautschi
PART ONE: The Digital Native Goes to Work
Chapter 1: When Facebook Comes to Work: Understanding
the Work Practice of the Digital Native.............3
Brynn Evans
Chapter 2: Thinking Outside the Cubicle: Examining the
Changing Shape of Today s Workspace.............19
Susan Evans
Chapter 3: The Dis-Organization of Invention................39
Carolina M. Reid
Chapter 4: Native in Blue: Understanding the Challenges and
Opportunities in Managing Today s Police Officers ... 61
Christa M. Miller and Lt. David Hubbard
Chapter 5: I m With the Brand: How Generation Y Will
Transform Hiring Through Personal Branding........81
Dan Schawbel
PART TWO: Marketing and Selling to the Digital Native
Chapter 6: With, Not To: The Value of Social CRM ............97
Marshall Lager
Chapter 7: Inspired Interaction: Youth Marketing on Mobile .... 115
Peggy Anne Salz
Chapter 8: Adapting Old-Fashioned Marketing Values to
the Needs of the Digital Native .................133
Michael P. Russell
Chapter 9: The Social Media Imperative: Learning to Engage
Digital Natives Where They Live ................153
Shashi Bellamkonda
Chapter 10: Social Capitalism and the Reputation Economy .... 173
Michelle Manafy
PART THREE: Entertaining the Digital Native
Chapter 11: The Digital Natives Are the Entertainment! .......191
Richard Hull
Chapter 12: Ethics, Technology, and the Net Generation:
Rethinking IP Law...........................211
Albert M. Erisman
Chapter 13: The Old News and the Good News: Engaging
Emerging Readers Through Social Interaction .....227
Michelle Manafy
Chapter 14: T ecoutes quoi ti? Digital Natives as Music
Consumers in Lille, France ....................249
Heidi Gautschi and Emilie Moreau
PART FOUR: Educating the Digital Native
Chapter 15: Making the Grade: Standards and Promoting
Achievement Through Technology..............269
Sarah Bryans Bongey
Chapter 16: Quest to Learn: A Public School for Today s
Digital Kids................................291
Robert J. Torres, Rebecca Rufo-Tepper, andArana Shapiro
Chapter 17: Teaching Digital Literacy Digitally:
A Collaborative Approach.....................315
Jami L. Carlacio and Lance Heidig
Chapter 18: French Lessons: How France Is Educating Its
Digital Natives .............................333
Heidi Gautschi
Chapter 19: Native Knowledge: Knowing What They Know—
and Learning How to Teach Them the Rest .......351
Mary Ann Bell
About the Editors.................................373
Index..........................................375
|
| any_adam_object | 1 |
| author | Manafy, Michelle Gautschi, Heidi |
| author_facet | Manafy, Michelle Gautschi, Heidi |
| author_role | aut aut |
| author_sort | Manafy, Michelle |
| author_variant | m m mm h g hg |
| building | Verbundindex |
| bvnumber | BV039632877 |
| callnumber-first | H - Social Science |
| callnumber-label | HQ799 |
| callnumber-raw | HQ799.5 |
| callnumber-search | HQ799.5 |
| callnumber-sort | HQ 3799.5 |
| callnumber-subject | HQ - Family, Marriage, Women |
| classification_rvk | QR 760 |
| ctrlnum | (OCoLC)762261696 (DE-599)BVBBV039632877 |
| dewey-full | 302.23/10842 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/10842 |
| dewey-search | 302.23/10842 |
| dewey-sort | 3302.23 510842 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01991nam a2200517zc 4500</leader><controlfield tag="001">BV039632877</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140206 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">111012s2011 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011003709</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780910965873</subfield><subfield code="9">978-0-910965-87-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)762261696</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV039632877</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M382</subfield><subfield code="a">DE-703</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HQ799.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">302.23/10842</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 760</subfield><subfield code="0">(DE-625)142080:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Manafy, Michelle</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Dancing with digital natives</subfield><subfield code="b">staying in step with the generation that's transforming the way business is done</subfield><subfield code="c">Michelle Manafy and Heidi Gautschi</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Medford, N.J.</subfield><subfield code="b">CyberAge Books</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 394 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Gesellschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Generation Y</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technology and youth</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Young consumers</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information technology</subfield><subfield code="x">Social aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information technology</subfield><subfield code="x">Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Diffusion of innovations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Generationskonflikt</subfield><subfield code="0">(DE-588)4071703-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Geschäftsmodell</subfield><subfield code="0">(DE-588)7737985-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Digitale Spaltung</subfield><subfield code="0">(DE-588)4739364-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Geschäftsmodell</subfield><subfield code="0">(DE-588)7737985-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Generationskonflikt</subfield><subfield code="0">(DE-588)4071703-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Digitale Spaltung</subfield><subfield code="0">(DE-588)4739364-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gautschi, Heidi</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024482951&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024482951</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV039632877 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:07:52Z |
| institution | BVB |
| isbn | 9780910965873 |
| language | English |
| lccn | 2011003709 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024482951 |
| oclc_num | 762261696 |
| open_access_boolean | |
| owner | DE-M382 DE-703 |
| owner_facet | DE-M382 DE-703 |
| physical | XIV, 394 S. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | CyberAge Books |
| record_format | marc |
| spelling | Manafy, Michelle Verfasser aut Dancing with digital natives staying in step with the generation that's transforming the way business is done Michelle Manafy and Heidi Gautschi Medford, N.J. CyberAge Books 2011 XIV, 394 S. txt rdacontent n rdamedia nc rdacarrier Gesellschaft Generation Y Technology and youth Young consumers Information technology Social aspects Information technology Economic aspects Diffusion of innovations Generationskonflikt (DE-588)4071703-3 gnd rswk-swf Geschäftsmodell (DE-588)7737985-8 gnd rswk-swf Digitale Spaltung (DE-588)4739364-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Geschäftsmodell (DE-588)7737985-8 s Generationskonflikt (DE-588)4071703-3 s Digitale Spaltung (DE-588)4739364-6 s DE-604 Gautschi, Heidi Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024482951&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Manafy, Michelle Gautschi, Heidi Dancing with digital natives staying in step with the generation that's transforming the way business is done Gesellschaft Generation Y Technology and youth Young consumers Information technology Social aspects Information technology Economic aspects Diffusion of innovations Generationskonflikt (DE-588)4071703-3 gnd Geschäftsmodell (DE-588)7737985-8 gnd Digitale Spaltung (DE-588)4739364-6 gnd |
| subject_GND | (DE-588)4071703-3 (DE-588)7737985-8 (DE-588)4739364-6 (DE-588)4143413-4 |
| title | Dancing with digital natives staying in step with the generation that's transforming the way business is done |
| title_auth | Dancing with digital natives staying in step with the generation that's transforming the way business is done |
| title_exact_search | Dancing with digital natives staying in step with the generation that's transforming the way business is done |
| title_full | Dancing with digital natives staying in step with the generation that's transforming the way business is done Michelle Manafy and Heidi Gautschi |
| title_fullStr | Dancing with digital natives staying in step with the generation that's transforming the way business is done Michelle Manafy and Heidi Gautschi |
| title_full_unstemmed | Dancing with digital natives staying in step with the generation that's transforming the way business is done Michelle Manafy and Heidi Gautschi |
| title_short | Dancing with digital natives |
| title_sort | dancing with digital natives staying in step with the generation that s transforming the way business is done |
| title_sub | staying in step with the generation that's transforming the way business is done |
| topic | Gesellschaft Generation Y Technology and youth Young consumers Information technology Social aspects Information technology Economic aspects Diffusion of innovations Generationskonflikt (DE-588)4071703-3 gnd Geschäftsmodell (DE-588)7737985-8 gnd Digitale Spaltung (DE-588)4739364-6 gnd |
| topic_facet | Gesellschaft Generation Y Technology and youth Young consumers Information technology Social aspects Information technology Economic aspects Diffusion of innovations Generationskonflikt Geschäftsmodell Digitale Spaltung Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024482951&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT manafymichelle dancingwithdigitalnativesstayinginstepwiththegenerationthatstransformingthewaybusinessisdone AT gautschiheidi dancingwithdigitalnativesstayinginstepwiththegenerationthatstransformingthewaybusinessisdone |