Political marketing: theoretical and strategic foundations
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Armonk, N.Y.
Sharpe [u.a.]
2011
|
| Subjects: | |
| Item Description: | Includes bibliographical references and indexes |
| Physical Description: | xi, 340 p. Ill., graph. Darst. 24 cm |
| ISBN: | 9780765622914 9780765629166 |
Staff View
MARC
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| 245 | 1 | 0 | |a Political marketing |b theoretical and strategic foundations |c Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman |
| 264 | 1 | |a Armonk, N.Y. |b Sharpe [u.a.] |c 2011 | |
| 300 | |a xi, 340 p. |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Politik | |
| 650 | 4 | |a Campaign management | |
| 650 | 4 | |a Political campaigns | |
| 650 | 4 | |a Marketing |x Political aspects | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Falkowski, Andrzej |d 1953- |e Verfasser |0 (DE-588)1219856282 |4 aut | |
| 700 | 1 | |a Newman, Bruce I. |e Verfasser |4 aut | |
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Record in the Search Index
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| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
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| id | DE-604.BV039630099 |
| illustrated | Illustrated |
| indexdate | 2025-01-30T17:03:58Z |
| institution | BVB |
| isbn | 9780765622914 9780765629166 |
| language | English |
| lccn | 2010040044 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024480257 |
| oclc_num | 748496740 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-N2 |
| owner_facet | DE-473 DE-BY-UBG DE-N2 |
| physical | xi, 340 p. Ill., graph. Darst. 24 cm |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Sharpe [u.a.] |
| record_format | marc |
| spelling | Cwalina, Wojciech Verfasser aut Political marketing theoretical and strategic foundations Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman Armonk, N.Y. Sharpe [u.a.] 2011 xi, 340 p. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Politik Campaign management Political campaigns Marketing Political aspects Marketing (DE-588)4037589-4 gnd rswk-swf Politische Kampagne (DE-588)4998160-2 gnd rswk-swf Politische Kampagne (DE-588)4998160-2 s Marketing (DE-588)4037589-4 s DE-604 Falkowski, Andrzej 1953- Verfasser (DE-588)1219856282 aut Newman, Bruce I. Verfasser aut |
| spellingShingle | Cwalina, Wojciech Falkowski, Andrzej 1953- Newman, Bruce I. Political marketing theoretical and strategic foundations Politik Campaign management Political campaigns Marketing Political aspects Marketing (DE-588)4037589-4 gnd Politische Kampagne (DE-588)4998160-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4998160-2 |
| title | Political marketing theoretical and strategic foundations |
| title_auth | Political marketing theoretical and strategic foundations |
| title_exact_search | Political marketing theoretical and strategic foundations |
| title_full | Political marketing theoretical and strategic foundations Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman |
| title_fullStr | Political marketing theoretical and strategic foundations Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman |
| title_full_unstemmed | Political marketing theoretical and strategic foundations Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman |
| title_short | Political marketing |
| title_sort | political marketing theoretical and strategic foundations |
| title_sub | theoretical and strategic foundations |
| topic | Politik Campaign management Political campaigns Marketing Political aspects Marketing (DE-588)4037589-4 gnd Politische Kampagne (DE-588)4998160-2 gnd |
| topic_facet | Politik Campaign management Political campaigns Marketing Political aspects Marketing Politische Kampagne |
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