Political marketing: theoretical and strategic foundations
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y.
Sharpe [u.a.]
2011
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | xi, 340 p. Ill., graph. Darst. 24 cm |
| ISBN: | 9780765622914 9780765629166 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV039630099 | ||
| 003 | DE-604 | ||
| 005 | 20201019 | ||
| 007 | t | ||
| 008 | 111012s2011 xxuad|| |||| 00||| eng d | ||
| 010 | |a 2010040044 | ||
| 020 | |a 9780765622914 |c hardcover : alk. paper |9 978-0-7656-2291-4 | ||
| 020 | |a 9780765629166 |c pbk |9 978-0-7656-2916-6 | ||
| 035 | |a (OCoLC)748496740 | ||
| 035 | |a (DE-599)BVBBV039630099 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-473 |a DE-N2 | ||
| 050 | 0 | |a JF2112.C3 | |
| 082 | 0 | |a 324.7/3 | |
| 084 | |a MF 1000 |0 (DE-625)122658: |2 rvk | ||
| 100 | 1 | |a Cwalina, Wojciech |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Political marketing |b theoretical and strategic foundations |c Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman |
| 264 | 1 | |a Armonk, N.Y. |b Sharpe [u.a.] |c 2011 | |
| 300 | |a xi, 340 p. |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Politik | |
| 650 | 4 | |a Campaign management | |
| 650 | 4 | |a Political campaigns | |
| 650 | 4 | |a Marketing |x Political aspects | |
| 650 | 0 | 7 | |a Politische Kampagne |0 (DE-588)4998160-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Politische Kampagne |0 (DE-588)4998160-2 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Falkowski, Andrzej |d 1953- |e Verfasser |0 (DE-588)1219856282 |4 aut | |
| 700 | 1 | |a Newman, Bruce I. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024480257 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Cwalina, Wojciech Falkowski, Andrzej 1953- Newman, Bruce I. |
| author_GND | (DE-588)1219856282 |
| author_facet | Cwalina, Wojciech Falkowski, Andrzej 1953- Newman, Bruce I. |
| author_role | aut aut aut |
| author_sort | Cwalina, Wojciech |
| author_variant | w c wc a f af b i n bi bin |
| building | Verbundindex |
| bvnumber | BV039630099 |
| callnumber-first | J - Political Science |
| callnumber-label | JF2112 |
| callnumber-raw | JF2112.C3 |
| callnumber-search | JF2112.C3 |
| callnumber-sort | JF 42112 C3 |
| callnumber-subject | JF - Public Administration |
| classification_rvk | MF 1000 |
| ctrlnum | (OCoLC)748496740 (DE-599)BVBBV039630099 |
| dewey-full | 324.7/3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/3 |
| dewey-search | 324.7/3 |
| dewey-sort | 3324.7 13 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| format | Book |
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| id | DE-604.BV039630099 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:07:48Z |
| institution | BVB |
| isbn | 9780765622914 9780765629166 |
| language | English |
| lccn | 2010040044 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024480257 |
| oclc_num | 748496740 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-N2 |
| owner_facet | DE-473 DE-BY-UBG DE-N2 |
| physical | xi, 340 p. Ill., graph. Darst. 24 cm |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Sharpe [u.a.] |
| record_format | marc |
| spelling | Cwalina, Wojciech Verfasser aut Political marketing theoretical and strategic foundations Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman Armonk, N.Y. Sharpe [u.a.] 2011 xi, 340 p. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Politik Campaign management Political campaigns Marketing Political aspects Politische Kampagne (DE-588)4998160-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Politische Kampagne (DE-588)4998160-2 s Marketing (DE-588)4037589-4 s DE-604 Falkowski, Andrzej 1953- Verfasser (DE-588)1219856282 aut Newman, Bruce I. Verfasser aut |
| spellingShingle | Cwalina, Wojciech Falkowski, Andrzej 1953- Newman, Bruce I. Political marketing theoretical and strategic foundations Politik Campaign management Political campaigns Marketing Political aspects Politische Kampagne (DE-588)4998160-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4998160-2 (DE-588)4037589-4 |
| title | Political marketing theoretical and strategic foundations |
| title_auth | Political marketing theoretical and strategic foundations |
| title_exact_search | Political marketing theoretical and strategic foundations |
| title_full | Political marketing theoretical and strategic foundations Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman |
| title_fullStr | Political marketing theoretical and strategic foundations Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman |
| title_full_unstemmed | Political marketing theoretical and strategic foundations Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman |
| title_short | Political marketing |
| title_sort | political marketing theoretical and strategic foundations |
| title_sub | theoretical and strategic foundations |
| topic | Politik Campaign management Political campaigns Marketing Political aspects Politische Kampagne (DE-588)4998160-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Politik Campaign management Political campaigns Marketing Political aspects Politische Kampagne Marketing |
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