Essentials of marketing: a marketing strategy planning approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill/Irwin
c2012
|
| Edition: | 13th ed. |
| Subjects: | |
| Physical Description: | XXX, getr. Zählung Ill., graph. Darst. |
| ISBN: | 9780078028885 0078028884 |
Staff View
MARC
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Record in the Search Index
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| author | Perreault, William D. |
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| discipline | Militärwissenschaft |
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| id | DE-604.BV039627461 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:07:45Z |
| institution | BVB |
| isbn | 9780078028885 0078028884 |
| language | English |
| lccn | 2011027873 |
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| physical | XXX, getr. Zählung Ill., graph. Darst. |
| publishDate | 2012 |
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| spelling | Perreault, William D. Verfasser aut Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy 13th ed. New York, NY McGraw-Hill/Irwin c2012 XXX, getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Cannon, Joseph P. Sonstige oth McCarthy, Edmund Jerome 1928-2015 Sonstige (DE-588)12861949X oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Perreault, William D. Essentials of marketing a marketing strategy planning approach Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing a marketing strategy planning approach |
| title_auth | Essentials of marketing a marketing strategy planning approach |
| title_exact_search | Essentials of marketing a marketing strategy planning approach |
| title_full | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy |
| title_fullStr | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy |
| title_full_unstemmed | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
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