Essentials of marketing: a marketing strategy planning approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill/Irwin
c2012
|
| Ausgabe: | 13th ed. |
| Schlagworte: | |
| Beschreibung: | XXX, getr. Zählung Ill., graph. Darst. |
| ISBN: | 9780078028885 0078028884 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20120118 | ||
| 007 | t | ||
| 008 | 111011s2012 xxuad|| |||| 00||| eng d | ||
| 010 | |a 2011027873 | ||
| 020 | |a 9780078028885 |c alk. paper |9 978-0-07-802888-5 | ||
| 020 | |a 0078028884 |c alk. paper |9 0-07-802888-4 | ||
| 035 | |a (OCoLC)733234989 | ||
| 035 | |a (DE-599)BVBBV039627461 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1049 | ||
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| 082 | 0 | |a 358.8 | |
| 100 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing |b a marketing strategy planning approach |c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy |
| 250 | |a 13th ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill/Irwin |c c2012 | |
| 300 | |a XXX, getr. Zählung |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Cannon, Joseph P. |e Sonstige |4 oth | |
| 700 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Sonstige |0 (DE-588)12861949X |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024477691 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Perreault, William D. |
| author_GND | (DE-588)12861949X |
| author_facet | Perreault, William D. |
| author_role | aut |
| author_sort | Perreault, William D. |
| author_variant | w d p wd wdp |
| building | Verbundindex |
| bvnumber | BV039627461 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)733234989 (DE-599)BVBBV039627461 |
| dewey-full | 358.8 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 358 - Air & other specialized forces |
| dewey-raw | 358.8 |
| dewey-search | 358.8 |
| dewey-sort | 3358.8 |
| dewey-tens | 350 - Public administration and military science |
| discipline | Militärwissenschaft |
| edition | 13th ed. |
| format | Book |
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| id | DE-604.BV039627461 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:07:45Z |
| institution | BVB |
| isbn | 9780078028885 0078028884 |
| language | English |
| lccn | 2011027873 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024477691 |
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| owner | DE-1049 |
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| physical | XXX, getr. Zählung Ill., graph. Darst. |
| publishDate | 2012 |
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| publisher | McGraw-Hill/Irwin |
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| spelling | Perreault, William D. Verfasser aut Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy 13th ed. New York, NY McGraw-Hill/Irwin c2012 XXX, getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Cannon, Joseph P. Sonstige oth McCarthy, Edmund Jerome 1928-2015 Sonstige (DE-588)12861949X oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Perreault, William D. Essentials of marketing a marketing strategy planning approach Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing a marketing strategy planning approach |
| title_auth | Essentials of marketing a marketing strategy planning approach |
| title_exact_search | Essentials of marketing a marketing strategy planning approach |
| title_full | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy |
| title_fullStr | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy |
| title_full_unstemmed | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
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