APA-Zitierstil (7. Ausg.)

Perreault, W. D. (2012). Essentials of marketing: A marketing strategy planning approach (13th ed.). McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Perreault, William D. Essentials of Marketing: A Marketing Strategy Planning Approach. 13th ed. New York, NY: McGraw-Hill/Irwin, 2012.

MLA-Zitierstil (9. Ausg.)

Perreault, William D. Essentials of Marketing: A Marketing Strategy Planning Approach. 13th ed. McGraw-Hill/Irwin, 2012.