Geographische Informationssysteme für Marketingentscheidungen:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German English |
| Veröffentlicht: |
2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Enth. 3 Sonderabdr. - Beitr. teilw. dt., teil. engl. |
| Beschreibung: | II, 213 S. Ill., graph. Darst., Kt. |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Inhaltsverzeichnis
1 Synopsis........................................................................................................................1
1.1 Einleitung................................................................................................................2
1.2 Zielsetzung und Aufbau der kumulativen Dissertation...........................................8
1.3 Detaillierte Übersicht über die einzelnen Beiträge................................................13
1.4 Zusammenfassung.................................................................................................22
1.5 Literaturverzeichnis...............................................................................................25
2 Methoden der Standortplanung (Beitrag 1)......................................................29
2.1 Einleitung..............................................................................................................30
2.2 Die Kreismethode..................................................................................................35
2.3 Die Streckendistanz- und die Zeitdistanzmethode................................................36
2.4
„Rule of Thumb
(„Daumenregel )......................................................................37
2.5 Die Checklist-Methoden........................................................................................38
2.6 Die Analog Methode.............................................................................................41
2.7 Regressionsanalytische Verfahren........................................................................43
2.8 Erklärungsmodelle.................................................................................................44
2.9 Standortplanung mithilfe von Geographischen Informationssystemen
(GIS)
......60
2.10 Zusammenfassung................................................................................................75
2.11 Literaturverzeichnis..............................................................................................77
3 Alternative
Representations of Spatial
Marketing Problems:
Improving
Visual
Assessment with Cartograms
(Beitrag 2)..........................83
3.1
Introduction...........................................................................................................
84
3.2 Human
Decision Making and Visual Decision Aids
.............................................86
3.3
Use of
Geovisual
Decision Aids in Marketing Practice
........................................89
3.4
Conceptual Model and Hypotheses
.......................................................................94
3.5
Experimental Design and Methodology
................................................................99
3.6
Model and Estimation
.........................................................................................103
3.7
Data and Results
..................................................................................................104
3.8
Conclusion
...........................................................................................................110
3.9
Limitations and Future Research
.........................................................................112
3.10
Appendix
............................................................................................................113
3.11
References
..........................................................................................................114
4
Geographical Information Systems-Based Marketing Decisions: Effects of
Alternative Visualizations on Decision Quality
(Beitrag 3).........................121
4.1
Introduction
.........................................................................................................122
4.2
Related Literature
................................................................................................123
4.3
Conceptual Research
Framework
and Hypotheses
.............................................126
4.4
Experimental Study
.............................................................................................138
4.5
Data and Results
..................................................................................................141
4.6
Conclusion, Limitations, and Future Research
...................................................146
4.7
Appendix
.............................................................................................................150
4.8
Web Appendix
.....................................................................................................151
4.9
References
...........................................................................................................169
5
Visual Heuristics and Guidelines: I, Robot?
....................................................175
5.1
Introduction
.........................................................................................................176
5.2
Theoretical Background
......................................................................................178
5.3
Study
1.................................................................................................................183
5.4
Study
2.................................................................................................................190
5.5
Discussion
...........................................................................................................194
5.6
Limitation and Future Research
..........................................................................196
5.7
Appendix
.............................................................................................................198
5.8
Online Appendix OA1: Description of Heuristics Used in Experiment
2..........200
5.9
Online-Appendix: OA2: Cross-Tabulations for Usage Frequencies and
Decision Errors
....................................................................................................205
5.10
References
...........................................................................................................206
S
Lebenslauf....................................................................................207
|
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| author | Ozimec, Ana-Marija 1977- |
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| discipline | Allgemeines Wirtschaftswissenschaften Geographie |
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| indexdate | 2024-07-10T00:07:44Z |
| institution | BVB |
| language | German English |
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| physical | II, 213 S. Ill., graph. Darst., Kt. |
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| spelling | Ozimec, Ana-Marija 1977- Verfasser (DE-588)1014230047 aut Geographische Informationssysteme für Marketingentscheidungen vorgelegt von Ana-Marija Ozimec 2011 II, 213 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Enth. 3 Sonderabdr. - Beitr. teilw. dt., teil. engl. Frankfurt (Main), Univ., Diss., 2011 Geoinformationssystem (DE-588)4261642-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Geoinformationssystem (DE-588)4261642-6 s Marketing (DE-588)4037589-4 s DE-188 Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024477450&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ozimec, Ana-Marija 1977- Geographische Informationssysteme für Marketingentscheidungen Geoinformationssystem (DE-588)4261642-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4261642-6 (DE-588)4037589-4 (DE-588)4113937-9 |
| title | Geographische Informationssysteme für Marketingentscheidungen |
| title_auth | Geographische Informationssysteme für Marketingentscheidungen |
| title_exact_search | Geographische Informationssysteme für Marketingentscheidungen |
| title_full | Geographische Informationssysteme für Marketingentscheidungen vorgelegt von Ana-Marija Ozimec |
| title_fullStr | Geographische Informationssysteme für Marketingentscheidungen vorgelegt von Ana-Marija Ozimec |
| title_full_unstemmed | Geographische Informationssysteme für Marketingentscheidungen vorgelegt von Ana-Marija Ozimec |
| title_short | Geographische Informationssysteme für Marketingentscheidungen |
| title_sort | geographische informationssysteme fur marketingentscheidungen |
| topic | Geoinformationssystem (DE-588)4261642-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Geoinformationssystem Marketing Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024477450&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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