Hands-on social marketing: a step-by-step guide to designing change for good
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
SAGE Publications
2011
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 309 S. graph. Darst. |
| ISBN: | 9781412953696 1412953693 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV039625570 | ||
| 003 | DE-604 | ||
| 005 | 20111111 | ||
| 007 | t | ||
| 008 | 111010s2011 xxud||| |||| 00||| eng d | ||
| 010 | |a 2010017528 | ||
| 020 | |a 9781412953696 |c pbk. : acidfree paper |9 978-1-4129-5369-6 | ||
| 020 | |a 1412953693 |9 1-4129-5369-3 | ||
| 035 | |a (OCoLC)845724575 | ||
| 035 | |a (DE-599)BVBBV039625570 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-355 |a DE-29 | ||
| 050 | 0 | |a HF5414 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Weinreich, Nedra Kline |e Verfasser |0 (DE-588)132797372 |4 aut | |
| 245 | 1 | 0 | |a Hands-on social marketing |b a step-by-step guide to designing change for good |c Nedra Kline Weinreich |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Los Angeles [u.a.] |b SAGE Publications |c 2011 | |
| 300 | |a XIV, 309 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Social marketing | |
| 650 | 0 | 7 | |a Soziomarketing |0 (DE-588)4116549-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Soziomarketing |0 (DE-588)4116549-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024475859&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024475859 | ||
Datensatz im Suchindex
| _version_ | 1804148474039500800 |
|---|---|
| adam_text | HANDS-ON SOCIAL MARKETING
/ WEINREICH, NEDRA KLINE
: 2010, C2011
TABLE OF CONTENTS / INHALTSVERZEICHNIS
SOCIAL MARKETING BASICS
NOT JUST BUSINESS AS USUAL
THE SOCIAL MARKETING MIX
THE SOCIAL MARKETING PROCESS
RESEARCH IN THE SOCIAL MARKETING PROCESS
ANALYZING THE PROBLEM, ENVIRONMENT, AND RESOURCES
CONDUCTING FORMATIVE RESEARCH
SEGMENTING THE TARGET AUDIENCE
BUILDING THE SOCIAL MARKETING STRATEGY
INFLUENCING BEHAVIOR BY DESIGN
DEVELOPING EFFECTIVE MESSAGES
IDENTIFYING APPROPRIATE CHANNELS
PRODUCING CREATIVE COMMUNICATIONS
PRETESTING PRINCIPLES
PRETESTING METHODS
USING THE PRETESTING RESULTS
DEVELOPING AN IMPLEMENTATION PLAN
PLANNING AND BUYING TRADITIONAL MEDIA
ENGAGING IN SOCIAL MEDIA
GENERATING PUBLICITY
MONITORING IMPLEMENTATION
EVALUATION BASICS
EVALUATION DESIGN
EVALUATION METHODS
USING FEEDBACK TO IMPROVE YOUR PROGRAM.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Weinreich, Nedra Kline |
| author_GND | (DE-588)132797372 |
| author_facet | Weinreich, Nedra Kline |
| author_role | aut |
| author_sort | Weinreich, Nedra Kline |
| author_variant | n k w nk nkw |
| building | Verbundindex |
| bvnumber | BV039625570 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 |
| callnumber-search | HF5414 |
| callnumber-sort | HF 45414 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)845724575 (DE-599)BVBBV039625570 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01523nam a2200409zc 4500</leader><controlfield tag="001">BV039625570</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20111111 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">111010s2011 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2010017528</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781412953696</subfield><subfield code="c">pbk. : acidfree paper</subfield><subfield code="9">978-1-4129-5369-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1412953693</subfield><subfield code="9">1-4129-5369-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)845724575</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV039625570</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-29</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5414</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Weinreich, Nedra Kline</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)132797372</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Hands-on social marketing</subfield><subfield code="b">a step-by-step guide to designing change for good</subfield><subfield code="c">Nedra Kline Weinreich</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles [u.a.]</subfield><subfield code="b">SAGE Publications</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 309 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziomarketing</subfield><subfield code="0">(DE-588)4116549-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Soziomarketing</subfield><subfield code="0">(DE-588)4116549-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024475859&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024475859</subfield></datafield></record></collection> |
| id | DE-604.BV039625570 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:07:42Z |
| institution | BVB |
| isbn | 9781412953696 1412953693 |
| language | English |
| lccn | 2010017528 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024475859 |
| oclc_num | 845724575 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-29 |
| owner_facet | DE-355 DE-BY-UBR DE-29 |
| physical | XIV, 309 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | SAGE Publications |
| record_format | marc |
| spelling | Weinreich, Nedra Kline Verfasser (DE-588)132797372 aut Hands-on social marketing a step-by-step guide to designing change for good Nedra Kline Weinreich 2. ed. Los Angeles [u.a.] SAGE Publications 2011 XIV, 309 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Social marketing Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024475859&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Weinreich, Nedra Kline Hands-on social marketing a step-by-step guide to designing change for good Social marketing Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 |
| title | Hands-on social marketing a step-by-step guide to designing change for good |
| title_auth | Hands-on social marketing a step-by-step guide to designing change for good |
| title_exact_search | Hands-on social marketing a step-by-step guide to designing change for good |
| title_full | Hands-on social marketing a step-by-step guide to designing change for good Nedra Kline Weinreich |
| title_fullStr | Hands-on social marketing a step-by-step guide to designing change for good Nedra Kline Weinreich |
| title_full_unstemmed | Hands-on social marketing a step-by-step guide to designing change for good Nedra Kline Weinreich |
| title_short | Hands-on social marketing |
| title_sort | hands on social marketing a step by step guide to designing change for good |
| title_sub | a step-by-step guide to designing change for good |
| topic | Social marketing Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Social marketing Soziomarketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024475859&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT weinreichnedrakline handsonsocialmarketingastepbystepguidetodesigningchangeforgood |