Pricing strategies: a marketing approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
SAGE
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben Includes bibliographical references and index |
| Beschreibung: | XVII, 391 S. Ill., graph. Darst. |
| ISBN: | 9781412964746 |
Internformat
MARC
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| 020 | |a 9781412964746 |9 978-1-4129-6474-6 | ||
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| 100 | 1 | |a Schindler, Robert M. |e Verfasser |0 (DE-588)170833763 |4 aut | |
| 245 | 1 | 0 | |a Pricing strategies |b a marketing approach |c Robert M. Schindler |
| 264 | 1 | |a Los Angeles [u.a.] |b SAGE |c 2012 | |
| 300 | |a XVII, 391 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Pricing | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Preispolitik |0 (DE-588)4047118-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Preispolitik |0 (DE-588)4047118-4 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024471220&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024471220 | ||
Datensatz im Suchindex
| _version_ | 1804148467445006336 |
|---|---|
| adam_text | Brief
Contents
Preface
xiii
About the Author
xvii
1.
Introduction: Pricing as an Element of the Marketing Mix
1
PART I. SETTING OF INITIAL PRICES
19
2.
The Starting Point in Setting an Initial Price
21
3.
Assessing Value to the Customer
45
4.
Basic Pricing Strategies and the Use of Breakeven Analysis
69
PART II. MODIFICATION OF EXISTING PRICES
87
5.
Development and Use of the Generalized Breakeven Formula
89
6.
Predicting Price-Change Response: Economic and Competitive Factors
117
7.
Predicting Price-Change Response: Cognitive Factors
143
8.
Predicting Price-Change Response: Emotional Factors
163
9.
Empirical Measurement of Price-Change Response
185
PART III. DEVELOPING A PRICE STRUCTURE
207
10.
The Logic of Price Segmentation
209
11.
Time as a Price-Segmentation Fence
227
12.
Place as a Price-Segmentation Fence
251
13.
Pricing of Interrelated Products
273
PART IV. BROADER CONSIDERATIONS IN PRICING
297
14.
Interactive Pricing: Auctions and Negotiation
299
15.
Law, Ethics, and Social Responsibility in Pricing
327
16.
The Role of Price in Marketing Strategy
349
Index
373
|
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-10T00:07:36Z |
| institution | BVB |
| isbn | 9781412964746 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024471220 |
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| publishDate | 2012 |
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| spelling | Schindler, Robert M. Verfasser (DE-588)170833763 aut Pricing strategies a marketing approach Robert M. Schindler Los Angeles [u.a.] SAGE 2012 XVII, 391 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Includes bibliographical references and index Pricing Marketing Preispolitik (DE-588)4047118-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Preispolitik (DE-588)4047118-4 s Marketingstrategie (DE-588)4120697-6 s b DE-604 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024471220&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schindler, Robert M. Pricing strategies a marketing approach Pricing Marketing Preispolitik (DE-588)4047118-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)4120697-6 |
| title | Pricing strategies a marketing approach |
| title_auth | Pricing strategies a marketing approach |
| title_exact_search | Pricing strategies a marketing approach |
| title_full | Pricing strategies a marketing approach Robert M. Schindler |
| title_fullStr | Pricing strategies a marketing approach Robert M. Schindler |
| title_full_unstemmed | Pricing strategies a marketing approach Robert M. Schindler |
| title_short | Pricing strategies |
| title_sort | pricing strategies a marketing approach |
| title_sub | a marketing approach |
| topic | Pricing Marketing Preispolitik (DE-588)4047118-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Pricing Marketing Preispolitik Marketingstrategie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024471220&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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