Groundswell: winning in a world transformed by social technologies
"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companie...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Harvard Business Press
2011
|
| Ausgabe: | expanded + revised ed. |
| Schlagworte: | |
| Zusammenfassung: | "In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Cover, p. 2. |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | xv, 332 p. graph. Darst. 25 cm |
| ISBN: | 9781422161982 9781422125007 |
Internformat
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| 245 | 1 | 0 | |a Groundswell |b winning in a world transformed by social technologies |c Charlene Li ; Josh Bernoff |
| 250 | |a expanded + revised ed. | ||
| 264 | 1 | |a Boston |b Harvard Business Press |c 2011 | |
| 300 | |a xv, 332 p. |b graph. Darst. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 520 | 3 | |a "In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Cover, p. 2. | |
| 650 | 4 | |a Online social networks |x Economic aspects | |
| 650 | 4 | |a Information society |x Economic aspects | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Li, Charlene Bernoff, Josh |
| author_GND | (DE-588)134285492 (DE-588)134285530 |
| author_facet | Li, Charlene Bernoff, Josh |
| author_role | aut aut |
| author_sort | Li, Charlene |
| author_variant | c l cl j b jb |
| building | Verbundindex |
| bvnumber | BV039606747 |
| callnumber-first | H - Social Science |
| callnumber-label | HC79 |
| callnumber-raw | HC79.I55 |
| callnumber-search | HC79.I55 |
| callnumber-sort | HC 279 I55 |
| callnumber-subject | HC - Economic History and Conditions |
| classification_rvk | MS 5920 QP 624 SR 850 ST 205 |
| ctrlnum | (OCoLC)756367953 (DE-599)BVBBV039606747 |
| dewey-full | 303.48/33 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 303 - Social processes |
| dewey-raw | 303.48/33 |
| dewey-search | 303.48/33 |
| dewey-sort | 3303.48 233 |
| dewey-tens | 300 - Social sciences |
| discipline | Informatik Soziologie Wirtschaftswissenschaften |
| edition | expanded + revised ed. |
| format | Book |
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| id | DE-604.BV039606747 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:07:17Z |
| institution | BVB |
| isbn | 9781422161982 9781422125007 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024457494 |
| oclc_num | 756367953 |
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| owner_facet | DE-1049 DE-739 DE-523 |
| physical | xv, 332 p. graph. Darst. 25 cm |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Harvard Business Press |
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| spelling | Li, Charlene Verfasser (DE-588)134285492 aut Groundswell winning in a world transformed by social technologies Charlene Li ; Josh Bernoff expanded + revised ed. Boston Harvard Business Press 2011 xv, 332 p. graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes "In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Cover, p. 2. Online social networks Economic aspects Information society Economic aspects Kundenbindung (DE-588)4384508-3 gnd rswk-swf Produktgestaltung (DE-588)4047340-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Produktgestaltung (DE-588)4047340-5 s Soziale Software (DE-588)7550143-0 s Kundenbindung (DE-588)4384508-3 s b DE-604 Bernoff, Josh Verfasser (DE-588)134285530 aut |
| spellingShingle | Li, Charlene Bernoff, Josh Groundswell winning in a world transformed by social technologies Online social networks Economic aspects Information society Economic aspects Kundenbindung (DE-588)4384508-3 gnd Produktgestaltung (DE-588)4047340-5 gnd Unternehmen (DE-588)4061963-1 gnd Soziale Software (DE-588)7550143-0 gnd |
| subject_GND | (DE-588)4384508-3 (DE-588)4047340-5 (DE-588)4061963-1 (DE-588)7550143-0 |
| title | Groundswell winning in a world transformed by social technologies |
| title_auth | Groundswell winning in a world transformed by social technologies |
| title_exact_search | Groundswell winning in a world transformed by social technologies |
| title_full | Groundswell winning in a world transformed by social technologies Charlene Li ; Josh Bernoff |
| title_fullStr | Groundswell winning in a world transformed by social technologies Charlene Li ; Josh Bernoff |
| title_full_unstemmed | Groundswell winning in a world transformed by social technologies Charlene Li ; Josh Bernoff |
| title_short | Groundswell |
| title_sort | groundswell winning in a world transformed by social technologies |
| title_sub | winning in a world transformed by social technologies |
| topic | Online social networks Economic aspects Information society Economic aspects Kundenbindung (DE-588)4384508-3 gnd Produktgestaltung (DE-588)4047340-5 gnd Unternehmen (DE-588)4061963-1 gnd Soziale Software (DE-588)7550143-0 gnd |
| topic_facet | Online social networks Economic aspects Information society Economic aspects Kundenbindung Produktgestaltung Unternehmen Soziale Software |
| work_keys_str_mv | AT licharlene groundswellwinninginaworldtransformedbysocialtechnologies AT bernoffjosh groundswellwinninginaworldtransformedbysocialtechnologies |