Chocolate fortunes: the battle for the hearts, minds, and wallets of China's consumers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
American Management Association
2010
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race |
| Beschreibung: | XI, 244 S. 24 cm |
| ISBN: | 9780814414323 081441432X |
Internformat
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| 100 | 1 | |a Allen, Lawrence L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Chocolate fortunes |b the battle for the hearts, minds, and wallets of China's consumers |c Lawrence L. Allen ; foreword by Ángel Cabrera |
| 264 | 1 | |a New York |b American Management Association |c 2010 | |
| 300 | |a XI, 244 S. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race | ||
| 650 | 4 | |a Chocolate industry / China / History | |
| 650 | 4 | |a Chocolate candy / China | |
| 650 | 4 | |a Geschichte | |
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Datensatz im Suchindex
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| author | Allen, Lawrence L. |
| author_facet | Allen, Lawrence L. |
| author_role | aut |
| author_sort | Allen, Lawrence L. |
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| building | Verbundindex |
| bvnumber | BV039599854 |
| ctrlnum | (OCoLC)319868118 (DE-599)BVBBV039599854 |
| dewey-full | 338.4/7663920951 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/7663920951 |
| dewey-search | 338.4/7663920951 |
| dewey-sort | 3338.4 107663920951 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic_facet | China |
| id | DE-604.BV039599854 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:07:09Z |
| institution | BVB |
| isbn | 9780814414323 081441432X |
| language | English |
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| physical | XI, 244 S. 24 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
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| publisher | American Management Association |
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| spelling | Allen, Lawrence L. Verfasser aut Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers Lawrence L. Allen ; foreword by Ángel Cabrera New York American Management Association 2010 XI, 244 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Introduction : one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- Going the distance : China's 10K chocolate race Chocolate industry / China / History Chocolate candy / China Geschichte Schokoladenindustrie (DE-588)4507427-6 gnd rswk-swf Absatzmarkt (DE-588)4141092-0 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Schokoladenindustrie (DE-588)4507427-6 s Absatzmarkt (DE-588)4141092-0 s DE-604 |
| spellingShingle | Allen, Lawrence L. Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers Chocolate industry / China / History Chocolate candy / China Geschichte Schokoladenindustrie (DE-588)4507427-6 gnd Absatzmarkt (DE-588)4141092-0 gnd |
| subject_GND | (DE-588)4507427-6 (DE-588)4141092-0 (DE-588)4009937-4 |
| title | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers |
| title_auth | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers |
| title_exact_search | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers |
| title_full | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers Lawrence L. Allen ; foreword by Ángel Cabrera |
| title_fullStr | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers Lawrence L. Allen ; foreword by Ángel Cabrera |
| title_full_unstemmed | Chocolate fortunes the battle for the hearts, minds, and wallets of China's consumers Lawrence L. Allen ; foreword by Ángel Cabrera |
| title_short | Chocolate fortunes |
| title_sort | chocolate fortunes the battle for the hearts minds and wallets of china s consumers |
| title_sub | the battle for the hearts, minds, and wallets of China's consumers |
| topic | Chocolate industry / China / History Chocolate candy / China Geschichte Schokoladenindustrie (DE-588)4507427-6 gnd Absatzmarkt (DE-588)4141092-0 gnd |
| topic_facet | Chocolate industry / China / History Chocolate candy / China Geschichte Schokoladenindustrie Absatzmarkt China |
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