Advertising and satirical culture in the romantic period:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge [u.a.]
Cambridge Univ Press
2011
|
| Ausgabe: | 1. paperback ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XII, 353 S. Ill. |
| ISBN: | 0521293065 9780521293068 9780521882149 |
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Datensatz im Suchindex
| _version_ | 1804148438644817920 |
|---|---|
| adam_text | Contents
List of illustrations page
viii
Acknowledgements
xi
Introduction
ι
ι
A department of literature : Advertising
in the Romantic period
12
2
Humbug and Co. : Satirical engagements
with advertising
1770-1840 72
3
We keeps a poet : Shoe blacking and
the commercial aesthetic
117
4
Publicity to a lottery is certainly necessary :
Thomas Bish and the culture of gambling
162
5
Barber or perfumer : Incomparable oils
and crinicultural satire
204
6
The poetry of hair-cutting : J. R. D. Huggins,
the emperor of barbers
226
Conclusion: Thoughts on puffs, patrons and other
matters : Commodifying the book
253
Notes
270
Bibliography
318
Index
331
Advertising, which developed in the late eighteenth century
as an increasingly sophisticated and widespread form of
brand marketing, would seem a separate world from that of
the literature of its time. Yet satirists and parodists were
influenced by and responded to advertising, while copywriters
borrowed from the wider literary culture, especially through
poetical advertisements and comic imitation. This is the first
full-length study to pay sustained attention to the cultural
resonance and literary influences of advertising in the late
eighteenth and early nineteenth centuries. John Strachan
addresses the many ways in which literary figures including
George Crabbe, Lord Byron, Thomas Hood and the young
Charles Dickens responded to the commercial culture
around them. With its many fascinating examples of con¬
temporary advertisements read against literary texts, this study
combines a new approach to the literary culture of the day
with an examination of the cultural impact of its commercial
language.
|
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| discipline | Anglistik / Amerikanistik |
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| era | Geschichte 1770-1840 gnd |
| era_facet | Geschichte 1770-1840 |
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| title | Advertising and satirical culture in the romantic period |
| title_auth | Advertising and satirical culture in the romantic period |
| title_exact_search | Advertising and satirical culture in the romantic period |
| title_full | Advertising and satirical culture in the romantic period John Strachan |
| title_fullStr | Advertising and satirical culture in the romantic period John Strachan |
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