Kundenintegration 2.0:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German English |
| Veröffentlicht: |
Wiesbaden
Gabler
2011
|
| Schriftenreihe: | Zeitschrift für Betriebswirtschaft Special issue
2011,5 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | 177 S. Ill., graph. Darst. |
| ISBN: | 9783834933928 3834933929 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804148436417642496 |
|---|---|
| adam_text | ZfB-Special Issue
5/2011
1
EDITORIAL
S
Von der Kundenintegration 1.0 zur Kundenintegration 2.0 - Implikationen für
Praxis und Forschung
Sabine Fliess, Frank Jacob, Günter Fandel
21 Kundenintegration 2.0 -Welche Faktoren beeinflussen die Kundenintegration
in transaktionsbasierten Online
Communities?
Christina Sichtmann, Sabine Möller, Jens Hogreve, Nicola Bilstein
47 Warum Kunden in
Online-Communities innovieren:
Ergebnisse einer Motivanalyse
Lars Janzik, Cornelius Herstatt, Antje-Christina Raasch
83 Die Identifizierung von
Lead
Usern über soziale Netzwerke:
Eine empirische Untersuchung unter jungen Konsumenten
Jan Kratzer, Christopher
Letti
111
Akzeptanz
anbieterseitíger
Integration in die Alltagsprozesse
der Konsumenten: Erste empirische Ergebnisse
Rolf Weiber, Robert Hörstrup, Daniel Mühlhaus
147 Zur Persönlichkeitsstruktur von Multiplikatoren im
On-
und Offline-Bereich:
Steigt deren Zahl durch die Online-Kommunikation?
Roland Helm, Michael Möller, Jana Rosenbusch
GRUNDSÄTZE UND ZIELE
IMPRESSUM/HINWEISE FÜR AUTOREN
HERAUSGEBER/EDITORIAL BOARD
|
| any_adam_object | 1 |
| author2 | Fandel, Günter 1943- |
| author2_role | edt |
| author2_variant | g f gf |
| author_GND | (DE-588)128831138 |
| author_facet | Fandel, Günter 1943- |
| building | Verbundindex |
| bvnumber | BV039598263 |
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| ctrlnum | (OCoLC)754602946 (DE-599)BVBBV039598263 |
| dewey-full | 658.81 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.81 |
| dewey-search | 658.81 |
| dewey-sort | 3658.81 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV039598263 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:07:06Z |
| institution | BVB |
| isbn | 9783834933928 3834933929 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024449206 |
| oclc_num | 754602946 |
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| owner | DE-1028 DE-739 DE-M382 DE-2070s DE-703 DE-188 DE-859 DE-706 DE-898 DE-BY-UBR DE-83 DE-11 DE-20 DE-945 DE-473 DE-BY-UBG DE-384 DE-1051 DE-1047 DE-12 DE-70 DE-355 DE-BY-UBR DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-M347 DE-634 DE-1049 |
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| physical | 177 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Gabler |
| record_format | marc |
| series | Zeitschrift für Betriebswirtschaft Special issue |
| series2 | Zeitschrift für Betriebswirtschaft : Special issue |
| spelling | Kundenintegration 2.0 Hrsg.: Günter Fandel ... Kundenintegration zwei punkt null Wiesbaden Gabler 2011 177 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Zeitschrift für Betriebswirtschaft : Special issue 2011,5 Literaturangaben Zsfassung in engl. Sprache Kunde (DE-588)4114330-9 gnd rswk-swf Business-to-Consumer (DE-588)7619259-3 gnd rswk-swf Integration (DE-588)4027238-2 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Kundenorientierung (DE-588)4316837-1 s Beziehungsmarketing (DE-588)4789127-0 s Social Media (DE-588)4639271-3 s DE-604 Business-to-Consumer (DE-588)7619259-3 s Kunde (DE-588)4114330-9 s Integration (DE-588)4027238-2 s World Wide Web 2.0 (DE-588)7548364-6 s b DE-604 Fandel, Günter 1943- (DE-588)128831138 edt Zeitschrift für Betriebswirtschaft Special issue 2011,5 (DE-604)BV021288870 2011,5 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024449206&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kundenintegration 2.0 Zeitschrift für Betriebswirtschaft Special issue Kunde (DE-588)4114330-9 gnd Business-to-Consumer (DE-588)7619259-3 gnd Integration (DE-588)4027238-2 gnd Kundenorientierung (DE-588)4316837-1 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Social Media (DE-588)4639271-3 gnd |
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| title | Kundenintegration 2.0 |
| title_alt | Kundenintegration zwei punkt null |
| title_auth | Kundenintegration 2.0 |
| title_exact_search | Kundenintegration 2.0 |
| title_full | Kundenintegration 2.0 Hrsg.: Günter Fandel ... |
| title_fullStr | Kundenintegration 2.0 Hrsg.: Günter Fandel ... |
| title_full_unstemmed | Kundenintegration 2.0 Hrsg.: Günter Fandel ... |
| title_short | Kundenintegration 2.0 |
| title_sort | kundenintegration 2 0 |
| topic | Kunde (DE-588)4114330-9 gnd Business-to-Consumer (DE-588)7619259-3 gnd Integration (DE-588)4027238-2 gnd Kundenorientierung (DE-588)4316837-1 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Kunde Business-to-Consumer Integration Kundenorientierung World Wide Web 2.0 Beziehungsmarketing Social Media Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024449206&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV021288870 |
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