Ethics in marketing and communications: towards a global perspective
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2012
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 130 S. graph. Darst. |
| ISBN: | 9780230358553 0230358551 |
Internformat
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| 020 | |a 0230358551 |9 0-230-35855-1 | ||
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| 245 | 1 | 0 | |a Ethics in marketing and communications |b towards a global perspective |c ed. by Mary M. McKinley |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2012 | |
| 300 | |a XI, 130 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing / Moral and ethical aspects | |
| 650 | 4 | |a Communication in marketing / Moral and ethical aspects | |
| 650 | 4 | |a Business ethics | |
| 650 | 4 | |a Ethik | |
| 650 | 0 | 7 | |a Wirtschaftsethik |0 (DE-588)4066439-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Wirtschaftsethik |0 (DE-588)4066439-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a McKinley, Mary M. |e Sonstige |0 (DE-588)1018400842 |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024436117&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-024436117 | |
Datensatz im Suchindex
| _version_ | 1811027054258290688 |
|---|---|
| adam_text |
Titel: Ethics in marketing and communications
Autor: McKinley, Mary M.
Jahr: 2011
Contents
List of Figures and Tables vi
Author Biographies vii
Foreword ix
Acknowledgements xi
1 Marketing communications and ethics 1
Khosro S. fahdi
2 Responsible communications agencies: key success factors 18
Aude Badran
3 How Web 2.0 will save CSR 37
Fabrice Mauleon
4 Ethical dilemmas in customer relationship
management 51
Mary McKinley
5 Brand communication and ethics in search of a soul 68
Angela Altes-Mathieu
6 Is advertising targeting vulnerable consumers
in china? 81
Ling Fang Fayol-Song
7 The ethical paradoxes of tourism 97
Philippe Callot
8 Marketing ethical banking 109
Elisabeth Paulet and Francesc Relano
Index I23 |
| any_adam_object | 1 |
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| building | Verbundindex |
| bvnumber | BV039584905 |
| classification_rvk | CC 7262 QP 323 |
| ctrlnum | (OCoLC)751748747 (DE-599)GBV668398477 |
| dewey-full | 174.4 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174.4 |
| dewey-search | 174.4 |
| dewey-sort | 3174.4 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| isbn | 9780230358553 0230358551 |
| language | English |
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| physical | XI, 130 S. graph. Darst. |
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| publishDateSearch | 2012 |
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| spelling | Ethics in marketing and communications towards a global perspective ed. by Mary M. McKinley 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2012 XI, 130 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing / Moral and ethical aspects Communication in marketing / Moral and ethical aspects Business ethics Ethik Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Wirtschaftsethik (DE-588)4066439-9 s DE-604 McKinley, Mary M. Sonstige (DE-588)1018400842 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024436117&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ethics in marketing and communications towards a global perspective Marketing / Moral and ethical aspects Communication in marketing / Moral and ethical aspects Business ethics Ethik Wirtschaftsethik (DE-588)4066439-9 gnd |
| subject_GND | (DE-588)4066439-9 (DE-588)4143413-4 |
| title | Ethics in marketing and communications towards a global perspective |
| title_auth | Ethics in marketing and communications towards a global perspective |
| title_exact_search | Ethics in marketing and communications towards a global perspective |
| title_full | Ethics in marketing and communications towards a global perspective ed. by Mary M. McKinley |
| title_fullStr | Ethics in marketing and communications towards a global perspective ed. by Mary M. McKinley |
| title_full_unstemmed | Ethics in marketing and communications towards a global perspective ed. by Mary M. McKinley |
| title_short | Ethics in marketing and communications |
| title_sort | ethics in marketing and communications towards a global perspective |
| title_sub | towards a global perspective |
| topic | Marketing / Moral and ethical aspects Communication in marketing / Moral and ethical aspects Business ethics Ethik Wirtschaftsethik (DE-588)4066439-9 gnd |
| topic_facet | Marketing / Moral and ethical aspects Communication in marketing / Moral and ethical aspects Business ethics Ethik Wirtschaftsethik Aufsatzsammlung |
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