The brains behind great ad campaigns: creative collaboration between copywriters and art directors
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham, Md.
Rowman & Littlefield
c2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 240 S. Ill. |
| ISBN: | 9780742555501 074255550X 9780742555518 0742555518 |
Internformat
MARC
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| 008 | 110907s2009 xxua||| |||| 00||| eng d | ||
| 010 | |a 2008055414 | ||
| 020 | |a 9780742555501 |c alk. paper |9 978-0-7425-5550-1 | ||
| 020 | |a 074255550X |c alk. paper |9 0-7425-5550-X | ||
| 020 | |a 9780742555518 |c pbk. : alk. paper |9 978-0-7425-5551-8 | ||
| 020 | |a 0742555518 |c pbk. : alk. paper |9 0-7425-5551-8 | ||
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| 245 | 1 | 0 | |a The brains behind great ad campaigns |b creative collaboration between copywriters and art directors |c Margo Berman and Robyn Blakeman |
| 264 | 1 | |a Lanham, Md. |b Rowman & Littlefield |c c2009 | |
| 300 | |a X, 240 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising campaigns | |
| 650 | 4 | |a Brand name products | |
| 700 | 1 | |a Blakeman, Robyn |d 1958- |e Verfasser |0 (DE-588)1014327008 |4 aut | |
| 856 | 4 | 2 | |m SWB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024421370&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024421370 | ||
Datensatz im Suchindex
| _version_ | 1804148396368330752 |
|---|---|
| adam_text | THEBRAINSBEHIND
GREATADCAMPAIGNS
CREATIVECOLLABORATION BETWEEN
COPYWRITERS
ANDARTDIRECTORS
MARGO
BERMAN
AND
ROBYN
BLAKEMAN
ROWMAN
&
LITTLEFIELD
PUBLISHERS,
INC.
LANHAM
*BOULDER
*NEW
YORK
*
TORONTO
*PLYMOUTH,
UK
CONTENTS
ACKNOWLEDGMENTS
VLL
CHAPTER
1.
THE
BRAINS
BEHIND
THE
CAMPAIGN:
THE
STRATEGY
AND
THE
BRIEF
CHAPTER
2.
BRAINSTORMING:
THE
MARRIAGE
OFVISUAL
AND
VERBAL
TOTHE
STRATEGY
27
CHAPTER
3.
BRAINSTORMING:
TECHNIQUES
TOGET
TOTHE
BIG
IDEA
47
CHAPTER
4.
HOW
CAMPAIGNS
TELL
THE
BRAND S
STORY
61
CHAPTER
5.
HOW
COPYWRITERS
APPROACH
STRATEGY
VERBALLY
81
CHAPTER
6.
HOW
DESIGNERS
APPROACH
STRATEGY
VISUALLY
123
CHAPTER
7.
WHERE
CAMPAIGNS
AND
BRANDS
GO
OFFCOURSE
143
CHAPTER
8.
ON-STRATEGY
CAMPAIGNS
THAT
SPIN
OUT
159
CHAPTER
9.
NEW
STRATEGIES
FOR
OLD
AND
NEW
MEDIA
175
CHAPTER
10.
NUTS
AND
BOLTS
OFGREAT
PRESENTATIONS
209
INDEX
233
235
239
BIBLIOGRAPHY
ABOUT
THEAUTHORS
V
|
| any_adam_object | 1 |
| author | Berman, Margo Blakeman, Robyn 1958- |
| author_GND | (DE-588)1014327008 |
| author_facet | Berman, Margo Blakeman, Robyn 1958- |
| author_role | aut aut |
| author_sort | Berman, Margo |
| author_variant | m b mb r b rb |
| building | Verbundindex |
| bvnumber | BV039569825 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5837 |
| callnumber-raw | HF5837 |
| callnumber-search | HF5837 |
| callnumber-sort | HF 45837 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (DE-599)BVBBV039569825 |
| dewey-full | 659.1/15 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/15 |
| dewey-search | 659.1/15 |
| dewey-sort | 3659.1 215 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:06:28Z |
| institution | BVB |
| isbn | 9780742555501 074255550X 9780742555518 0742555518 |
| language | English |
| lccn | 2008055414 |
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| physical | X, 240 S. Ill. |
| publishDate | 2009 |
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| publisher | Rowman & Littlefield |
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| spelling | Berman, Margo Verfasser aut The brains behind great ad campaigns creative collaboration between copywriters and art directors Margo Berman and Robyn Blakeman Lanham, Md. Rowman & Littlefield c2009 X, 240 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advertising campaigns Brand name products Blakeman, Robyn 1958- Verfasser (DE-588)1014327008 aut SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024421370&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Berman, Margo Blakeman, Robyn 1958- The brains behind great ad campaigns creative collaboration between copywriters and art directors Advertising campaigns Brand name products |
| title | The brains behind great ad campaigns creative collaboration between copywriters and art directors |
| title_auth | The brains behind great ad campaigns creative collaboration between copywriters and art directors |
| title_exact_search | The brains behind great ad campaigns creative collaboration between copywriters and art directors |
| title_full | The brains behind great ad campaigns creative collaboration between copywriters and art directors Margo Berman and Robyn Blakeman |
| title_fullStr | The brains behind great ad campaigns creative collaboration between copywriters and art directors Margo Berman and Robyn Blakeman |
| title_full_unstemmed | The brains behind great ad campaigns creative collaboration between copywriters and art directors Margo Berman and Robyn Blakeman |
| title_short | The brains behind great ad campaigns |
| title_sort | the brains behind great ad campaigns creative collaboration between copywriters and art directors |
| title_sub | creative collaboration between copywriters and art directors |
| topic | Advertising campaigns Brand name products |
| topic_facet | Advertising campaigns Brand name products |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024421370&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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