Social media: usage and impact
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Lanham, Md. [u.a.]
Lexington Books
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 307 S. graph. Darst. |
| ISBN: | 9780739167298 9780739167304 0739167294 |
Internformat
MARC
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| 245 | 1 | 0 | |a Social media |b usage and impact |c ed. by Hana S. Noor Al-Deen ... |
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| 300 | |a XIX, 307 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of Figures and Tables
xi
Foreword
xiii
John V. Pavlik
Preface
xv
Acknowledgments
xix
PART I: SOCIAL MEDIA AND SOCIAL NETWORKING
1
Facebook: How College Students Work It
3
Lynne
M.
Webb, Megan L. Wilson, Maggie Hodges, Peter A. Smith,
and Monica Zakeri
2
Social Media and Persuasion: Crowdsourcing Arguments
on Digital Networks
23
John Jones
3
The Trivial Pursuits of Mass Audiences Using Social Media:
A Content Analysis of Facebook Wall Posts by Fans of
Top-Trending Television Programs
39
Douglas A. Ferguson
PART II: SOCIAL MEDIA AND EDUCATION
4
Social Media in Education: Effects of Personalization and
Interactivity on Engagement and Collaboration
57
Ronald
A. Y aros
vu
viii Contents
5
You Can t Go Back Now: Incorporating Disruptive
Technologies in the Large Lecture Hall
75
C. Michael Elavsky
6
Tweeting
101 :
Twitter and the College Classroom
93
Alec
R
Hosterman
7
Cultivating a Community of Learners: The Potential Challenges
of Social Media in Higher Education
111
Lily
Zeng,
Holly Hall, and Mary Ja^on Pitts
PART III: SOCIAL MEDIA AND STRATEGIC COMMUNICATION
8
Attitudes and Perceptions about Social Media Among College
Students and Professionals Involved and Not Involved in
Strategic Communications
129
Bobbi Kay Lewis and Cynthia Nichols
9
Beyond the Press Release: Social Media as a Tool for
Consumer Engagement
145
Mia C. Long
10
Marketing and Branding in Online Social Media Environments:
Examining Social Media Adoption by the Top
100
Global Brands
161
Miao Guo
PART IV: SOCIAL MEDIA AND POLITICS
11
Social Media and the Millennial Generation in the
2010
Midterm Election
183
John Allen Hendricks and Jerry K. Fry
e
12
Social Media and Youth Activism
201
Rhön
Temelie
13
Black Youth, Social Media, and the
2008
Presidential Election
219
Travis L. Gosa
PART V: SOCIAL MEDIA AND LEGAL/ETHICAL ISSUES
14
Legal Pitfalls of Social Media Usage
237
Lyrissa Barnett
Lidsky
and Daniel
C. Friedel
15
The Realm of the Expected: Redefining the Public and
Private Spheres in Social Media
255
Jasmine E. McNealy
Contents ix
16
Tweets,
Blogs, Facebook,
and the Ethics of
21 st-Century
Communication
Technology 271
James Benjamin
Index 289
About the
Editors 299
About the Contributors
303
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| spelling | Social media usage and impact ed. by Hana S. Noor Al-Deen ... Lanham, Md. [u.a.] Lexington Books 2012 XIX, 307 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Soziale Software (DE-588)7550143-0 s Soziales Netzwerk (DE-588)4055762-5 s DE-604 Noor Al-Deen, Hana S. 1951- Sonstige (DE-588)156435500 oth Digitalisierung BSB Muenchen 4 application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024415647&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Social media usage and impact |
| title_auth | Social media usage and impact |
| title_exact_search | Social media usage and impact |
| title_full | Social media usage and impact ed. by Hana S. Noor Al-Deen ... |
| title_fullStr | Social media usage and impact ed. by Hana S. Noor Al-Deen ... |
| title_full_unstemmed | Social media usage and impact ed. by Hana S. Noor Al-Deen ... |
| title_short | Social media |
| title_sort | social media usage and impact |
| title_sub | usage and impact |
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