Social media analytics: effective tools for building, intrepreting, and using metrics
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 316 S. Ill., graph. Darst. |
| ISBN: | 9780071768290 |
Internformat
MARC
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| 020 | |a 9780071768290 |c alk. paper |9 978-0-07-176829-0 | ||
| 035 | |a (OCoLC)751023869 | ||
| 035 | |a (DE-599)BVBBV039560750 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 245 | 1 | 0 | |a Social media analytics |b effective tools for building, intrepreting, and using metrics |c Marshall Sponder |
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 2012 | |
| 300 | |a XIV, 316 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Consumer profiling | |
| 650 | 0 | 7 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |D s |
| 689 | 0 | 2 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |D s |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-024412422 | |
Datensatz im Suchindex
| _version_ | 1817613191817986048 |
|---|---|
| adam_text |
Titel: Social media analytics
Autor: Sponder, Marshall
Jahr: 2012
CONTENTS
FOREWORD.
PREFACE .
ACKNOWLEDGMENTS
Vll
. ix
xiii
CHAPTER 1
The Conundrum of Social Media:
Where's the ROI? . 1
CHAPTER 2
Targeting Your Customers:
Using Data to Find Your Customer. 21
CHAPTER 3
Tracking International:
Multicultural Social Media. 41
CHAPTER 4
Online Social Intelligence:
Extracting Signal from Noise. 69
CHAPTER 5
Friends, Fans, and Followers:
Determining Their Worth. 81
CHAPTER 6
Influence:
Finding It and Measuring It. 97
CHAPTER 7
Scorecarding:
Collecting and Understanding Social Media Data . 129
CHAPTER 8
Advanced Social Analytics:
Implementation and Monitoring Scorecards . 159
CHAPTER 9
Going beyond Monitoring:
Content Creation and Content Tracking. 195
CHAPTER 10
Monitoring Tools and Technologies:
The Limits of What We Can Collect. 217
CHAPTER 11
Convergence:
Mashing Up Data from Disparate Sources. 255
CHAPTER 12
Where We're Going:
The Future of Social Media Analytics
and Monitoring . 283
NOTES. 297
INDEX. 307 |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9780071768290 |
| language | English |
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| spelling | Sponder, Marshall Verfasser (DE-588)1053777728 aut Social media analytics effective tools for building, intrepreting, and using metrics Marshall Sponder New York u.a. McGraw-Hill 2012 XIV, 316 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Internet marketing Social media Marketing research Consumer profiling Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s World Wide Web 2.0 (DE-588)7548364-6 s Soziales Netzwerk (DE-588)4055762-5 s Marketingforschung (DE-588)4200055-5 s DE-604 Erscheint auch als Online-Ausgabe 978-0-07-176862-7 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024412422&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sponder, Marshall Social media analytics effective tools for building, intrepreting, and using metrics Internet marketing Social media Marketing research Consumer profiling Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd Marketingforschung (DE-588)4200055-5 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| subject_GND | (DE-588)4055762-5 (DE-588)7706419-7 (DE-588)4200055-5 (DE-588)7548364-6 |
| title | Social media analytics effective tools for building, intrepreting, and using metrics |
| title_auth | Social media analytics effective tools for building, intrepreting, and using metrics |
| title_exact_search | Social media analytics effective tools for building, intrepreting, and using metrics |
| title_full | Social media analytics effective tools for building, intrepreting, and using metrics Marshall Sponder |
| title_fullStr | Social media analytics effective tools for building, intrepreting, and using metrics Marshall Sponder |
| title_full_unstemmed | Social media analytics effective tools for building, intrepreting, and using metrics Marshall Sponder |
| title_short | Social media analytics |
| title_sort | social media analytics effective tools for building intrepreting and using metrics |
| title_sub | effective tools for building, intrepreting, and using metrics |
| topic | Internet marketing Social media Marketing research Consumer profiling Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd Marketingforschung (DE-588)4200055-5 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| topic_facet | Internet marketing Social media Marketing research Consumer profiling Soziales Netzwerk Online-Marketing Marketingforschung World Wide Web 2.0 |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024412422&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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