Holdings: Strategic marketing

Strategic marketing:

Saved in:

Bibliographic Details
Main Authors:	Mooradian, Todd A. (Author), Matzler, Kurt 1969- (Author), Ring, Lawrence J. (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. ; Munich [u.a.] Pearson 2012
Edition:	Internat. ed.
Subjects:	Marketing > Management Strategic planning Strategisches Management Marketing Strategische Planung
Online Access:	Inhaltsverzeichnis
Physical Description:	XXIV, 384 S. Ill., graph. Darst. 24 cm
ISBN:	9780137136971 0137136978

Staff View

MARC


LEADER	00000nam a2200000zc 4500
001	BV039558684
003	DE-604
005	20130115
007	t
008	110901s2012 xxuad\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 9780137136971 \|c pbk. \|9 978-0-13-713697-1
020			\|a 0137136978 \|9 0-13-713697-8
035			\|a (OCoLC)710789995
035			\|a (DE-599)BVBBV039558684
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-703 \|a DE-860
050		0	\|a HF5415.13
082	0		\|a 658.8/02
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
100	1		\|a Mooradian, Todd A. \|e Verfasser \|0 (DE-588)1012327450 \|4 aut
245	1	0	\|a Strategic marketing \|c Todd A. Mooradian ; Kurt Matzler ; Lawrence J. Ring
250			\|a Internat. ed.
264		1	\|a Boston, Mass. ; Munich [u.a.] \|b Pearson \|c 2012
300			\|a XXIV, 384 S. \|b Ill., graph. Darst. \|c 24 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		4	\|a Marketing \|x Management
650		4	\|a Strategic planning
650	0	7	\|a Strategisches Management \|0 (DE-588)4124261-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Strategische Planung \|0 (DE-588)4309237-8 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a Strategische Planung \|0 (DE-588)4309237-8 \|D s
689	0		\|5 DE-604
689	1	0	\|a Strategisches Management \|0 (DE-588)4124261-0 \|D s
689	1		\|8 1\p \|5 DE-604
700	1		\|a Matzler, Kurt \|d 1969- \|e Verfasser \|0 (DE-588)171591097 \|4 aut
700	1		\|a Ring, Lawrence J. \|e Verfasser \|4 aut
856	4	2	\|q pdf/application \|u http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4123957&custom_att_2=simple_viewer \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-024410409
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Record in the Search Index

_version_	1804148382322655232
any_adam_object
author	Mooradian, Todd A. Matzler, Kurt 1969- Ring, Lawrence J.
author_GND	(DE-588)1012327450 (DE-588)171591097
author_facet	Mooradian, Todd A. Matzler, Kurt 1969- Ring, Lawrence J.
author_role	aut aut aut
author_sort	Mooradian, Todd A.
author_variant	t a m ta tam k m km l j r lj ljr
building	Verbundindex
bvnumber	BV039558684
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.13
callnumber-search	HF5415.13
callnumber-sort	HF 45415.13
callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)710789995 (DE-599)BVBBV039558684
dewey-full	658.8/02
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/02
dewey-search	658.8/02
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Internat. ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01849nam a2200493zc 4500</leader><controlfield tag="001">BV039558684</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130115 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110901s2012 xxuad\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780137136971</subfield><subfield code="c">pbk.</subfield><subfield code="9">978-0-13-713697-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0137136978</subfield><subfield code="9">0-13-713697-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)710789995</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV039558684</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-860</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mooradian, Todd A.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1012327450</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic marketing</subfield><subfield code="c">Todd A. Mooradian ; Kurt Matzler ; Lawrence J. Ring</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Internat. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Mass. ; Munich [u.a.]</subfield><subfield code="b">Pearson</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIV, 384 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Matzler, Kurt</subfield><subfield code="d">1969-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)171591097</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ring, Lawrence J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">pdf/application</subfield><subfield code="u">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4123957&custom_att_2=simple_viewer</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024410409</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
id	DE-604.BV039558684
illustrated	Illustrated
indexdate	2024-07-10T00:06:15Z
institution	BVB
isbn	9780137136971 0137136978
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-024410409
oclc_num	710789995
open_access_boolean
owner	DE-703 DE-860
owner_facet	DE-703 DE-860
physical	XXIV, 384 S. Ill., graph. Darst. 24 cm
publishDate	2012
publishDateSearch	2012
publishDateSort	2012
publisher	Pearson
record_format	marc
spelling	Mooradian, Todd A. Verfasser (DE-588)1012327450 aut Strategic marketing Todd A. Mooradian ; Kurt Matzler ; Lawrence J. Ring Internat. ed. Boston, Mass. ; Munich [u.a.] Pearson 2012 XXIV, 384 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Marketing Management Strategic planning Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategische Planung (DE-588)4309237-8 s DE-604 Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Matzler, Kurt 1969- Verfasser (DE-588)171591097 aut Ring, Lawrence J. Verfasser aut pdf/application http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4123957&custom_att_2=simple_viewer Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Mooradian, Todd A. Matzler, Kurt 1969- Ring, Lawrence J. Strategic marketing Marketing Management Strategic planning Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Strategische Planung (DE-588)4309237-8 gnd
subject_GND	(DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4309237-8
title	Strategic marketing
title_auth	Strategic marketing
title_exact_search	Strategic marketing
title_full	Strategic marketing Todd A. Mooradian ; Kurt Matzler ; Lawrence J. Ring
title_fullStr	Strategic marketing Todd A. Mooradian ; Kurt Matzler ; Lawrence J. Ring
title_full_unstemmed	Strategic marketing Todd A. Mooradian ; Kurt Matzler ; Lawrence J. Ring
title_short	Strategic marketing
title_sort	strategic marketing
topic	Marketing Management Strategic planning Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Strategische Planung (DE-588)4309237-8 gnd
topic_facet	Marketing Management Strategic planning Strategisches Management Marketing Strategische Planung
url	http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4123957&custom_att_2=simple_viewer
work_keys_str_mv	AT mooradiantodda strategicmarketing AT matzlerkurt strategicmarketing AT ringlawrencej strategicmarketing

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Indexes

MARC

Record in the Search Index

There is no print copy available.

Similar Items