Verfügbarkeit: Strategic marketing

Strategic marketing:

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Bibliographische Detailangaben
Hauptverfasser:	Mooradian, Todd A. (VerfasserIn), Matzler, Kurt 1969- (VerfasserIn), Ring, Lawrence J. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston, Mass. ; Munich [u.a.] Pearson 2012
Ausgabe:	Internat. ed.
Schlagworte:	Marketing > Management Strategic planning Strategisches Management Marketing Strategische Planung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XXIV, 384 S. Ill., graph. Darst. 24 cm
ISBN:	9780137136971 0137136978

Internformat

MARC


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250			\|a Internat. ed.
264		1	\|a Boston, Mass. ; Munich [u.a.] \|b Pearson \|c 2012
300			\|a XXIV, 384 S. \|b Ill., graph. Darst. \|c 24 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		4	\|a Marketing \|x Management
650		4	\|a Strategic planning
650	0	7	\|a Strategisches Management \|0 (DE-588)4124261-0 \|2 gnd \|9 rswk-swf
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Datensatz im Suchindex

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author	Mooradian, Todd A. Matzler, Kurt 1969- Ring, Lawrence J.
author_GND	(DE-588)1012327450 (DE-588)171591097
author_facet	Mooradian, Todd A. Matzler, Kurt 1969- Ring, Lawrence J.
author_role	aut aut aut
author_sort	Mooradian, Todd A.
author_variant	t a m ta tam k m km l j r lj ljr
building	Verbundindex
bvnumber	BV039558684
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.13
callnumber-search	HF5415.13
callnumber-sort	HF 45415.13
callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)710789995 (DE-599)BVBBV039558684
dewey-full	658.8/02
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/02
dewey-search	658.8/02
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Internat. ed.
format	Book
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id	DE-604.BV039558684
illustrated	Illustrated
indexdate	2024-07-10T00:06:15Z
institution	BVB
isbn	9780137136971 0137136978
language	English
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oclc_num	710789995
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owner	DE-703 DE-860
owner_facet	DE-703 DE-860
physical	XXIV, 384 S. Ill., graph. Darst. 24 cm
publishDate	2012
publishDateSearch	2012
publishDateSort	2012
publisher	Pearson
record_format	marc
spelling	Mooradian, Todd A. Verfasser (DE-588)1012327450 aut Strategic marketing Todd A. Mooradian ; Kurt Matzler ; Lawrence J. Ring Internat. ed. Boston, Mass. ; Munich [u.a.] Pearson 2012 XXIV, 384 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Marketing Management Strategic planning Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategische Planung (DE-588)4309237-8 s DE-604 Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Matzler, Kurt 1969- Verfasser (DE-588)171591097 aut Ring, Lawrence J. Verfasser aut pdf/application http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4123957&custom_att_2=simple_viewer Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Mooradian, Todd A. Matzler, Kurt 1969- Ring, Lawrence J. Strategic marketing Marketing Management Strategic planning Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Strategische Planung (DE-588)4309237-8 gnd
subject_GND	(DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4309237-8
title	Strategic marketing
title_auth	Strategic marketing
title_exact_search	Strategic marketing
title_full	Strategic marketing Todd A. Mooradian ; Kurt Matzler ; Lawrence J. Ring
title_fullStr	Strategic marketing Todd A. Mooradian ; Kurt Matzler ; Lawrence J. Ring
title_full_unstemmed	Strategic marketing Todd A. Mooradian ; Kurt Matzler ; Lawrence J. Ring
title_short	Strategic marketing
title_sort	strategic marketing
topic	Marketing Management Strategic planning Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Strategische Planung (DE-588)4309237-8 gnd
topic_facet	Marketing Management Strategic planning Strategisches Management Marketing Strategische Planung
url	http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4123957&custom_att_2=simple_viewer
work_keys_str_mv	AT mooradiantodda strategicmarketing AT matzlerkurt strategicmarketing AT ringlawrencej strategicmarketing

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