Brand risk: adding risk literacy to brand management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Aldershot, England
Gower
2008
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only |
| Beschreibung: | Includes bibliographical references (p. [201]-207) and index |
| Beschreibung: | x, 212 p. ill. 25 cm |
| ISBN: | 9780566087240 0566087243 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV039538759 | ||
| 003 | DE-604 | ||
| 005 | 20111019 | ||
| 007 | t| | ||
| 008 | 110822s2008 xxka||| |||| 00||| eng d | ||
| 010 | |a 2007041403 | ||
| 020 | |a 9780566087240 |c alk. paper |9 978-0-566-08724-0 | ||
| 020 | |a 0566087243 |c alk. paper |9 0-566-08724-3 | ||
| 035 | |a (OCoLC)750901169 | ||
| 035 | |a (DE-599)BVBBV039538759 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-898 | ||
| 050 | 0 | |a HF5415.1255 | |
| 082 | 0 | |a 658.8/27 | |
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Abrahams, David |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand risk |b adding risk literacy to brand management |c David Abrahams |
| 264 | 1 | |a Aldershot, England |b Gower |c 2008 | |
| 300 | |a x, 212 p. |b ill. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. [201]-207) and index | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Marketing |x Risk management | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Risikomanagement |0 (DE-588)4121590-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | 1 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 0 | 2 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 3 | |a Risikomanagement |0 (DE-588)4121590-4 |D s |
| 689 | 0 | 4 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip082/2007041403.html |3 Table of contents only | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-024390887 | |
Datensatz im Suchindex
| _version_ | 1820882883151134720 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Abrahams, David |
| author_facet | Abrahams, David |
| author_role | aut |
| author_sort | Abrahams, David |
| author_variant | d a da |
| building | Verbundindex |
| bvnumber | BV039538759 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1255 |
| callnumber-search | HF5415.1255 |
| callnumber-sort | HF 45415.1255 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 QP 624 |
| ctrlnum | (OCoLC)750901169 (DE-599)BVBBV039538759 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV039538759 |
| illustrated | Illustrated |
| indexdate | 2025-01-10T17:13:58Z |
| institution | BVB |
| isbn | 9780566087240 0566087243 |
| language | English |
| lccn | 2007041403 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024390887 |
| oclc_num | 750901169 |
| open_access_boolean | |
| owner | DE-898 DE-BY-UBR |
| owner_facet | DE-898 DE-BY-UBR |
| physical | x, 212 p. ill. 25 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Gower |
| record_format | marc |
| spelling | Abrahams, David Verfasser aut Brand risk adding risk literacy to brand management David Abrahams Aldershot, England Gower 2008 x, 212 p. ill. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [201]-207) and index Branding (Marketing) Marketing Risk management Management (DE-588)4037278-9 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Risikomanagement (DE-588)4121590-4 gnd rswk-swf Management (DE-588)4037278-9 s Marke (DE-588)4074577-6 s Markenpolitik (DE-588)4144679-3 s Risikomanagement (DE-588)4121590-4 s Strategisches Management (DE-588)4124261-0 s DE-604 http://www.loc.gov/catdir/toc/ecip082/2007041403.html Table of contents only |
| spellingShingle | Abrahams, David Brand risk adding risk literacy to brand management Branding (Marketing) Marketing Risk management Management (DE-588)4037278-9 gnd Marke (DE-588)4074577-6 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Risikomanagement (DE-588)4121590-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4074577-6 (DE-588)4124261-0 (DE-588)4144679-3 (DE-588)4121590-4 |
| title | Brand risk adding risk literacy to brand management |
| title_auth | Brand risk adding risk literacy to brand management |
| title_exact_search | Brand risk adding risk literacy to brand management |
| title_full | Brand risk adding risk literacy to brand management David Abrahams |
| title_fullStr | Brand risk adding risk literacy to brand management David Abrahams |
| title_full_unstemmed | Brand risk adding risk literacy to brand management David Abrahams |
| title_short | Brand risk |
| title_sort | brand risk adding risk literacy to brand management |
| title_sub | adding risk literacy to brand management |
| topic | Branding (Marketing) Marketing Risk management Management (DE-588)4037278-9 gnd Marke (DE-588)4074577-6 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Risikomanagement (DE-588)4121590-4 gnd |
| topic_facet | Branding (Marketing) Marketing Risk management Management Marke Strategisches Management Markenpolitik Risikomanagement |
| url | http://www.loc.gov/catdir/toc/ecip082/2007041403.html |
| work_keys_str_mv | AT abrahamsdavid brandriskaddingriskliteracytobrandmanagement |